The less bumpy way to ride e-commerce = Rakuten (Seite 230)

[FlankerStan]

RADCOM Renews Cloud-Native Assurance Solutions Contract with Rakuten Mobile

TEL AVIV, Israel , Sept. 13, 2022 /PRNewswire/ -- RADCOM Ltd. (Nasdaq: RDCM) today announced that it has renewed its initial contract signed in 2019 with Rakuten Mobile Inc. With this renewal, RADCOM will continue its successful partnership with Rakuten Mobile, providing advanced cloud-native assurance solutions for Rakuten Mobile's network in Japan.

"RADCOM's cloud-native assurance solutions enable us to monitor service quality across our nationwide deployment and gain real-time service and network analytics," said Sharad Sriwastawa, chief technology officer of Rakuten Mobile, Inc. "This helps us proactively identify issues and troubleshoot them to maintain the highest quality of service for subscribers while ensuring our cloud-based network is fully optimized using lean, efficient engineering teams."

https://finance.yahoo.com/news/radcom-renews-cloud-native-as…

[FlankerStan]

The initial speed of Rakuten Mobile is faster than the developent of Rakuten Card in its early times

"You were aiming for 12 million applications, but do you have any details such as the target time?

Mr. Mikitani
I think that it will progress with the expansion of the network.

We are also conducting marketing by region, so we would like to announce our acquisition target at the appropriate time.

Compared to the initial speed of Rakuten Card, which is currently approaching 30 million, we believe that it is still overwhelmingly fast."

https://oorainbowoo.tokyo/rakuten-group-2nd-quarter-2022-financial-results-rakuten-mobile-0-yen-abolition-mr-mikitani-80-of-cancellations-are-0-yen-users-keitai-watch/

[FlankerStan]

12 million applications for Rakuten Mobile next step

"In the future, we would like to achieve 12 million (applications for Rakuten Mobile) as early as possible by further improving our regional network and strengthening our regional marketing."

https://oorainbowoo.tokyo/rakuten-group-2nd-quarter-2022-financial-results-rakuten-mobile-0-yen-abolition-mr-mikitani-80-of-cancellations-are-0-yen-users-keitai-watch/

[FlankerStan]

Rakuten Fulfillment Network Delivers Logistics Evolution in France

SEPTEMBER 9, 2022

[FlankerStan]

zu 8503

Meanwhile, the penetration rate of Rakuten Mobile among Rakuten Ecosystem users rose to 11.9% in about two years. Raising this to 30% is “not unrealistic” (Mr. Mikitani), and aims to further increase the penetration rate.

In addition, the Rakuten Mobile contract also makes the user loyal, and he reiterated that Rakuten Mobile is contributing to the expansion of the Rakuten ecosystem.

https://oorainbowoo.tokyo/rakuten-group-2nd-quarter-2022-financial-results-rakuten-mobile-0-yen-abolition-mr-mikitani-80-of-cancellations-are-0-yen-users-keitai-watch/

[FlankerStan]

zu 8503: The average monthly per-user GMS on Rakuten Ichiba increased by 52% after subscribing to Rakuten Mobile, a strong demonstration of increased customer loyalty.

https://global.rakuten.com/corp/news/press/2022/0810_02.html

[FlankerStan]

zu 8503

The ecosystem of Rakuten is the best marketing machine of Japan - and with no or extrem low marketing costs for Rakuten Mobile. Not any of three MNO-comeptitors of Rakuten Mobile have such advantages.

And therefore Rakuten Mobile subscribers will surpass 25 million too like Rakuten Card.

[FlankerStan]

There exist no reason, that Rakuten Mobile subscribers will not surpass 25 million too

Rakuten Card Surpasses 25 Million Cards Issued

- Seven months since launch, second cards issued reach one million.

Tokyo, January 27, 2022 - Rakuten Card Co., Ltd. today announced that the total number of cards issued to Rakuten cardholders has surpassed 25 million as of December 2021. Additionally, the total number of second Rakuten Cards issued to Rakuten cardholders topped one million in only seven months since the full-scale launch of the additional card option in June 2021.

https://global.rakuten.com/corp/news/update/2022/0127_01.htm…

[FlankerStan]

Announcement Regarding Establishment of Rakuten Securities Holdings and Reorganization of Securities Business

Announcement Regarding Establishment of Rakuten Securities Holdings and Reorganization of Securities Business

September 9, 2022

(Progress of Matters for Disclosure)

After this, Rakuten Securities and Rakuten Investment Management would establish Rakuten Securities Holdings, Inc. (“Rakuten Securities HD”) as a wholly owned subsidiary of the Company through a joint share transfer. We announced that the parent company of Rakuten Securities, etc. will be changed from the Company to Rakuten Securities HD on October 3, 2022, and that Rakuten Securities HD will prepare for listing on the stock exchange.

The details of Rakuten Securities HD have been decided as follows.

https://global.rakuten.com/corp/news/press/2022/0909_02.html…

[FlankerStan]

Content publishers and affiliate channels are now more important than ever in the fight for consumer attention

Rakuten Advertising: Evolving channels and customer acquisition

30 Aug 2022 by Ian Jindal

Evolving channels and customer acquisition: how to attract and re engage the consumer
The sales cycle used to be a simple case of “attract, engage, convert”. Get a customer’s attention, propose or promote a sale, take the money. This is not the case anymore Google plans to phase out third-party cookies on Chrome browsers in 2023 in response to consumers’ increased demands on security and this will have a significant impact on the way marketers appeal to new and existing customers. This means content publishers and affiliate channels are now more important than ever in the fight for consumer attention.

https://internetretailing.net/reports/whitepapers/rakuten-ad…