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Nur etwas "preisgünstiger!?

# 934764

Wireless Leader Proximus `Belgacom Mobile` Selects Chordiant for Highly Targeted Marketing Campaigns
Campaigns Will be Created for Multi-Stage, Ongoing Dialogue With Customers
CUPERTINO, Calif. USA & BRUSSELS--(BUSINESS WIRE)--Nov. 8, 2001-- Chordiant Software, Inc. (Nasdaq:CHRD - news), a leader in Unifying Customer Relationship Management (CRM) Solutions, announced today that Proximus, a subsidiary of Belgacom and the leading mobile operator in Belgium with over 4 million customers, has chosen Chordiant as the platform for its marketing operations. Using the Chordiant solution, Proximus will increase its ability to develop an effective campaign management environment that allows the company to perform a multi-stage, ongoing dialogue with its customers.

The Chordiant solution will help Proximus to effectively define and manage highly targeted campaigns, including up-selling, cross-selling and customer retention campaigns. Chordiant Software will further allow the mobile operator to explore its customer`s behavior and focus on particular customer profiles. Proximus furthermore plans to tailor offers to its customers and contact them through a variety of channels, such as direct mail, e-mail, telemarketing, Internet, and personal contacts. The Chordiant software will help Proximus to define new campaigns, monitor existing campaigns, and evaluate and report on the status and overall impact of different campaigns. In all Proximus aims at servicing its 4 million customers more effectively.

``The mobile market is fiercely competitive,`` said Bert Van Driessche, Customer Relationship Manager of Proximus. ``We must be able to capitalize on our market position and build on our existing customer relations by introducing new products and services. To do this effectively we sought a proven, flexible and robust campaign management environment. After extensive evaluation we selected the Chordiant Marketing Director Solution., We are confident it will help us design, execute, and track campaigns using traditional channels such as direct mail and call centers as well as emerging channels.``

``In the mobile market it`s all about differentiation,`` said Sam Spadafora, Chordiant Chairman and CEO. ``Our solutions are designed to help businesses build and maintain strong relationships with their customers as they expand their customer base and offerings. Furthermore, our clear vision and strategy to deliver enterprise-class CRM solutions and an applications platform to Global 1000 customers yielded direct results in increasing the company`s momentum in key markets including insurance, financial services, telecommunications and consumer-direct.``

ABOUT PROXIMUS

Proximus - Belgacom Mobile operates the Proximus GSM network in Belgium. As Sept. 30, 2001, Proximus had 4,056,000 customers. Shareholders are Belgacom S.A and Vodafone. Belgacom is the main supplier of telecommunications solutions on the Belgian market.

The Belgacom Group primarily offers local, trunk, and international telephony services (voice and data), mobile telephony services, satellite services, and services to operators together with a comprehensive range of Internet-related services. Belgacom is active in the Netherlands (under the name of Ben), in France (Belgacom France) and in the Euregion including Maastricht, Heerlen, Aix-la-Chapelle, Hasselt and Liege (Tritone Telecom).

The Vodafone (UK) Group, international leader in the field of mobile telecommunications, is present in 29 countries throughout five continents. In March 2001, the Vodafone Group had over 95.6 million customers worldwide. The Vodafone Group has set its sights on becoming the biggest supplier of mobile information and communications in the world.

ABOUT CHORDIANT SOFTWARE INC.

Heavily represented by the financial services, telecommunications and travel industry sectors, Chordiant`s clients typically have more challenging environments for Marketing, Selling, and Servicing, due to the complexity of decisions involved in completing a purchase and the higher average monetary value of such transactions.

Chordiant Software Inc. (www.Chordiant.com) delivers a Unifying Customer Relationship Management (CRM) solution based on Chordiant`s branded platform strategy, the Intelligent Customer Interaction Management (ICIM) platform. This platform provides highly scalable building blocks for developing and integrating flexible CRM solutions into customers` existing enterprise-wide systems.

No matter how consumers choose to communicate with the enterprise - whether through branch locations, the Web, e-mail, telephone or wireless access - the Chordiant Unified CRM Solution provides a real-time, single view of each customer and a consistent, personalized process for every interaction. It includes a comprehensive business process engine allowing companies to implement best business practices across multiple touchpoints.

As a result of Chordiant`s sophisticated Marketing Automation Business Services, marketers can maximize their ROI through the creation, execution, and refinement of sophisticated direct marketing initiatives that span both traditional and online channels. Chordiant enables the creation of high-value contacts designed to retain customers, grow revenues, and drive profits during every contact.

Headquartered in Cupertino (California), Chordiant maintains offices in Boston, Chicago, Dallas, Manchester (New Hampshire), and New York City (USA), London, and Brentford (UK), Amsterdam, Paris, Munich, Frankfurt, Johannesburg, South Africa; and Sydney and Melbourne (Australia

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Interessant die gestrigen Käufe von institutionellen Anlegern (in orange):

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ups, habe dabei natürlich nicht berücks., dass diese Darstellung sich -on-line- natürlich täglich ändert.

Bei Ersterstellung waren es ca. 75 % Institutionelle.

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"man" rechnet also wieder mit CHRD.
Über 100 % Plus in weniger Tagen: