Plant-Based Protein Food Companies Not Only Targeting Vegans, but Meat-Eaters Too - Seite 2

"We are encouraged by the growth that is coming from meat eaters in this space," said Ashley Lind, Senior Director, Consumer Insights, Predictive Science at Conagra Brands in an interview with FoodNavigator-USA. "Meat eaters represent 95% of the total population and represent almost 80% of buyers of the plant-based meat alternative category, and their growth rates in terms of both new buyers and dollar spend is also outpacing that of vegan and vegetarian counterparts."

In an effort to woo those meat eaters over, a collaboration between McDonald's Corporation (NYSE:MCD) and Beyond Meat, Inc. (NASDAQ:BYND) seems to have won over taste testers in the UK's Mirror online publication, describing the new McPlant burger to have a taste that's "just like beef."

It's clear from the launch that the fast food giant isn't just targeting vegetarians, instead also focusins on appealing to flexitarians, people who enjoy a mainly eat a vegetarian diet but occasionally eat meat.

According to a McDonald's spokesperson said the McPlant is "all about giving customers more choices." McDs has also described the McPlant as delivering "our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich."

World-famous friend chicken chain KFC—owned by parent company Conagra Brands, Inc. (CAG)—is also working to replicate its trademark offering, which began through a collaboration with Beyond Meat.

So far, a plant-based faux chicken nugget with Beyond Meat's help has been tested, but not yet taken nationwide. Beyond Meat noted in an email to CNBC that its chicken tenders, based on the Faba bean, came out just as restaurants were experiencing shortages and price hikes on the supply side and consumer demand was skyrocketing.

In an interview with Bloomberg, KFC's US President, Kevin Hochman said, "What we're trying to replicate is a tenderloin where you actually have the muscle fibers. The texture is a bit more pleasing than what we'd call a chewed-and-glued. It's a different technology."

Many innovations are still on the way, as producers look to replicate beef, chicken, and even fish. As new shortages seem to be arising, there is potential for meat alternatives to fill the gap.

For more information, please visit: https://usanewsgroup.com/2021/09/05/the-plant-based-food-revolution-is-here/ 

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