AWS Announces AWS Clean Rooms - Seite 3

AWS Clean Rooms is available as a standalone offering and as part of AWS for Advertising and Marketing, a comprehensive set of solutions for advertising agencies, advertising technology companies, brands, and media publishers to accelerate and improve advertising and marketing campaign effectiveness. AWS for Advertising and Marketing includes solutions for privacy-enhanced data collaboration, advertising intelligence and measurement, audience and customer data management, real-time advertising, and customer experience. For more information on AWS for Advertising and Marketing, visit aws.com/advertising-marketing.

AWS Clean Rooms will be available in early 2023 in US East (Ohio), US East (N. Virginia), US West (Oregon), Asia Pacific (Seoul), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Europe (Frankfurt), Europe (Ireland), Europe (London), and Europe (Stockholm).

Amazon Marketing Cloud (AMC) is a secure, privacy-safe clean room application from Amazon Ads that supports thousands of marketers with custom analytics and cross-channel analysis. Builders can utilize AMC APIs to create their own offerings, while analysts can interact with a user interface available through the Amazon Ad Console. “Providing marketers with greater control over their own signals, while being able to analyze them in conjunction with signals from Amazon Ads, is crucial in today’s marketing landscape,” said Paula Despins, vice president of Ads Measurement at Amazon Ads. “By migrating AMC’s compute infrastructure to AWS Clean Rooms under the hood, marketers can use their own signals in AMC without moving data out of their AWS environment. This simplifies how marketers can manage their signals and enables AMC teams to focus on building new capabilities for brands.”

Comscore is a measurement and analytics company that brings trust and transparency to media. “As advertisers and marketers adapt to deliver relevant campaigns leveraging their combined datasets while protecting consumer data, Comscore’s Media Metrix suite, powered by Unified Digital Measurement 2.0 and Campaign Ratings services, will continue to support critical measurement and planning needs with services like AWS Clean Rooms,” said Kelly Barrett, senior vice president of Product Marketing at Comscore. “AWS Clean Rooms will enable new methods of collaboration among media owners, brands, or agency customers through customized data access controls, managed and set by each data owner, without needing to share underlying data.”