ROAD TO COLOGNE 2024 - first two milestones in Italy and Spain reached successful +++ Tour kick-off with European sales partners underlines ambitions and aspirations - Seite 2

Italy: Nicolò Arrigoni, Head of Marketing at Tagliabue

From Italy, the "ROAD TO COLOGNE 2024" continued on to Spain. With an all-electric Hyundai IONIQ in the name of e-mobility and SAILUN's new EV range, the journey continued along the Spanish Mediterranean coast to the Costa Blanca - past the salt flats of Santa Pola and Osborne bulls constantly lining the road to Alicante, where the SAILUN roadshow team made its second stop at the headquarters of Grupo Soledad, one of the largest and leading tyre distributors. Grupo Soledad has been the exclusive distributor of the extensive SAILUN tyre range since 2019. The distribution network comprises more than 100 own branches, supplemented by a franchise network of around 2,000 sales outlets in Spain and Portugal. José Pérez Lucena, Commercial Director of Grupo Soledad: "We are very pleased that "ROAD TO COLOGNE 2024" offers us the opportunity not only to get an idea of the current tyre range and its specific characteristics on site, but also to enter into direct dialogue with SAILUN Europe. Participating and visiting Alicante was an incredible experience and a great feeling for everyone involved. Everyone feels that they are part of the large European SAILUN team," emphasised José Pérez Lucena and is already looking forward to being a reliable sales partner for the SAILUN Group's tyre and fleet management at THE TIRE COLOGNE.

Spain: José Pérez Lucena, Commercial Director of Grupo Soledad

Media representatives and the international audience will find out all the facts and background information about "ROAD TO COLOGNE 2024" at THE TIRE COLOGNE on 4 June 2024 as part of the SAILUN press conference. In addition to the benefits of EcoPoint3 technology for the SAILUN tyre portfolio, the focus will be on the findings of the European tour in terms of performance, competitiveness and resource conservation. Up to 20 new models will also be presented in Hall 07.1, Stand C040. These include the latest generations of PCR, TBR and special products, as well as a tyre development for electric vehicles and hybrids that sets new standards. "We see ourselves as ambassadors in the field of tyre innovation and are convinced that our striving for constant improvement in tyre technology will leave a lasting mark. Our aim is to underline our clear premium claim and to offer both our partners and European consumers a comprehensive and unique range of tyres.  In doing so, it is important to emphasise that our focus throughout the SAILUN Group's entire product range, from development to sales, is always on product performance. This approach will secure decisive competitive advantages in the future and guarantee new, sustainable growth potential for everyone involved. It is not for nothing that our motto is: Make great tyres!", says Stephan Cimbal.

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Notes for editors: SAILUN – Facts & Figures