PlanetOut Inc (LGBT) - 500 Beiträge pro Seite

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Profile:PlanetOut Inc. is a leading global online media company offering consumer services, news and entertainment to the lesbian, gay, bisexual and transgender (LGBT) community. The company serves its growing base of more than 3.3 million active members worldwide through a comprehensive group of branded businesses featuring diverse chat, news, entertainment, travel, dating, personal finance, career, shopping and community services at Gay.com, PlanetOut.com, Kleptomaniac.com and OUT&ABOUT Travel. PlanetOut, based in San Francisco, offers FORTUNE 500 advertisers access to the most extensive network of gay and lesbian people in the world. According to Nielsen NetRatings, in June, 2004, Gay.com ranked second in terms of average time online per person and 16th in terms of visits per person among all

http://www.planetoutinc.com/


http://www.gay.com/
http://www.kleptomaniac.com/
http://www.outandabout.com/

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PlanetOut CEO discusses IPO
PlanetOut CEO Lowell Selvin, CEO of PlanetOut, an operator of Web sites for the gay and lesbian communities, discusses the company`s recent IPO, which raised $42 million.
http://www.marketwatch.com/tvradio/playerFull.asp?media=1&ba…

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Sehr interessante Aktie mit aussichtsreichem und wachstumsstarkem Geschäftsfeld.

Habe mir welche mit langfristiger Ausrichtung in mein Depot gelegt.

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glaubst du wirklich ? Mit einem für 2005 zu erwartenden Gewinn von 0,31 und einem Umsatz von 36Mio. bereits recht hoch bewertet ... zumal es angesichts der letzten Zahlen fraglich ist, ob sie 2005 die Analystenvorgaben erreichen.

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NIVEA FOR MEN Proves Effectiveness of Gay Online Advertising Targeting Gay Men
Monday January 31, 8:30 am ET
PlanetOut Campaign Delivers Major Branding Impact


SAN FRANCISCO, Jan. 31 /PRNewswire-FirstCall/ -- A targeted marketing campaign on the web sites Gay.com and PlanetOut.com, both owned by parent company PlanetOut Inc. (Nasdaq: LGBT - News), has led to a dramatic increase in brand awareness among gay men for NIVEA FOR MEN, a skin, hair and body care product-line. PlanetOut Inc. operates web sites catering to the gay and lesbian community, a market with an estimated buying power of $485 billion annually in the U.S. alone.
In an effort to reach gay men, NIVEA FOR MEN developed an online advertising campaign to run on Gay.com and PlanetOut.com. The goal of the campaign was to show an overall increase in aided brand awareness, online ad awareness, message association, gay community support, brand favorability and purchase intent.

"NIVEA`s branding campaign was a tremendous success," said Mark Elderkin, PlanetOut president and founder of Gay.com. "All of the brand metrics established by NIVEA`s online campaign, such as message association, purchase intent and brand awareness, showed significant increases."

The campaign was launched in the summer of 2004 on the PlanetOut Inc. websites, with a Dynamic Logic AdIndex(R) Research Study commissioned to measure the program`s effectiveness. The research was conducted through online interviews with 798 site visitors. The NIVEA FOR MEN campaign research study showed especially large lifts average increases in the following areas:

-- +17.1 points (delta)(1), 173 percent lift in online ad awareness
-- +4.0 points (delta), 112 percent lift in message association
-- +9.0 points (delta), 30 percent lift in purchase intent
-- +6.7 points (delta), 21 percent lift in gay community support
-- +5.9 points (delta), 17 percent lift in brand favorability
-- +7.5 points (delta), 10 percent lift in aided brand awareness


"NIVEA FOR MEN believed it would benefit from targeting gays," said Joseph Venezia, NIVEA FOR MEN`s marketing manager. "Our ad campaign case study results showed that we had been missing out on a huge market. We couldn`t be more thrilled with our decision to launch an advertising campaign with PlanetOut."

The study also demonstrated product need and interest in the gay market. Nearly two-thirds of respondents from the exposed group(2) felt that skin condition was either extremely or very important to them. Frequency of exposure to the advertisements was also important. When respondents saw the ad four or more times, the study showed an estimated 12-point increase (a 37% lift) in the perception that NIVEA is supportive of the gay community. Various independent studies show that a majority of gays and lesbians go out of their way to purchase products and services marketed directly to them in gay media.

About PlanetOut Inc.

PlanetOut Inc. is a leading global online media company offering consumer services, news and entertainment to the lesbian, gay, bisexual and transgender community. The company serves its growing base of more than 3.3 million active members worldwide through a comprehensive group of branded businesses featuring diverse chat, news, entertainment, travel, dating, personal finance, career, shopping and community services at Gay.com, PlanetOut.com and Kleptomaniac.com. PlanetOut, based in San Francisco, offers FORTUNE 1000 advertisers access to what it believes to be the most extensive network of gay and lesbian people in the world. Gay.com ranked number one, among all websites measured, for average time spent per visitor in September and October 2004, according to Nielsen//NetRatings` Loyalty Stickiness Report for at-home visitors in the U.S.

About NIVEA FOR MEN

NIVEA FOR MEN, the first mass market line of face care for men to go beyond shaving, is a complete range of skincare products specially designed for men to help improve the condition of facial skin. The NIVEA FOR MEN line includes Double Action Face Wash, Deep Cleaning Face Scrub, Daily Protective Lotion SPF 15, Revitalizing Lotion Q10, Oil Control Wash & Lotion, Shaving Gel and After Shave Balm in Mild, Sensitive and Fresh Cooling.

About Dynamic Logic

Dynamic Logic is a leading independent research company with expertise in marketing effectiveness. Dynamic Logic`s three main product areas are: AdIndex(R) for online advertising, CrossMedia Research(TM) for multi-vehicle campaigns and MarketNorms(R), an advertising effectiveness database. Founded in 1999, the company is headquartered in New York City with offices in Chicago, San Francisco, Los Angeles and London.

About AdIndex

AdIndex is Dynamic Logic`s research application to measure advertising effectiveness. AdIndex studies are run in conjunction with an online ad campaign and are designed to provide advertisers, agencies and publishers with traditional brand metrics that allow them to gauge the impact of their online advertising campaign. Every time a client`s ad is served to a web site visitor, an exposure is recorded in the AdIndex exposure database. Visitors are randomly intercepted to take a brief survey and, upon their consent, are asked a series of questions designed to measure the branding impact of an ad campaign. Responses are broken out by those exposed to an ad and compared to those not exposed. To isolate the impact of online advertising on various communications metrics, AdIndex uses an exposed/control methodology: Since both groups are recruited from the same websites and the only variable between the groups is exposure to an ad, AdIndex can measure the impact that exposure has on metrics such as brand awareness, ad recall, message association and purchase intent. The strength of AdIndex`s methodology ensures that results are valid and reliable, as well as actionable since results are reported in real time via the online results interface.

(1) Source: Dynamic Logic AdIndex, Sept. 2004, n=798; Delta=Exposed- Control; Lift=(Exposed-Control)/Control
(2) n=400 exposed respondents



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Source: PlanetOut Inc.

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PlanetOut Teams With Travelocity to Enhance Travel Options for PlanetOut and Gay.Com Members
Friday February 11, 8:30 am ET
Agreement Expands Travel Options for Gay.Com and PlanetOut.Com Members; Gives Travelocity Additional Content for Its Own Gay and Lesbian Travel Store


SAN FRANCISCO, Feb. 11 /PRNewswire-FirstCall/ -- Travelocity(R) and PlanetOut Inc. (Nasdaq: LGBT - News) today announced a strategic agreement to use Travelocity as the preferred travel services provider for Gay.com and PlanetOut.com. Travelocity will allow the more than 3.3 million active members of PlanetOut`s flagship Web sites Gay.com and PlanetOut.com to book flights, hotels, car rentals, cruises, TotalTrip(SM) dynamic packages, and Last Minute Deals as well as specialty gay and lesbian travel products through a new co-branded booking tool accessible through Gay.com and PlanetOut.com. At the same time, PlanetOut will also provide Travelocity.com with exclusive travel content focused on the lesbian, gay, bisexual and transgender (LGBT) community, further enhancing Travelocity`s own gay and lesbian travel store (www.travelocity.com/gaytravel).
ADVERTISEMENT


The new co-branded travel booking tool on Gay.com and PlanetOut.com was launched earlier this month, and Travelocity will soon feature content from those sites as well.

"This collaboration is a natural fit between Travelocity and PlanetOut," said Mark Elderkin, president of PlanetOut Inc. and founder of Gay.com. "According to @Plan, PlanetOut operates the top two Web sites for reaching single men who travel by air, and Gay.com is the top site for reaching single men who have traveled for business in the past three months. Now Travelocity will be able to deepen its reach into this attractive market, helping make their business and travel leisure planning easy and convenient."

"The gay and lesbian market is an integral segment for Travelocity," said Jeffrey Glueck, chief marketing officer for Travelocity. "We know they are brand loyal, have high disposable income and, most importantly, love to travel. PlanetOut and Gay.com offer the highest reach into this demographic and we`re confident that our new venture will have a positive impact on our appeal in the gay and lesbian community."

About PlanetOut Inc.

PlanetOut Inc. is a leading global online media company offering consumer services, news and entertainment to the lesbian, gay, bisexual and transgender (LGBT) community. The company serves its growing base of more than 3.3 million active members worldwide through a comprehensive group of branded businesses featuring diverse chat, news, entertainment, travel, dating, personal finance, career, shopping and community services at Gay.com, PlanetOut.com, and Kleptomaniac.com. PlanetOut, based in San Francisco, offers FORTUNE 1000 advertisers access to what it believes to be the most extensive network of gay and lesbian people in the world. Gay.com ranked number one, among all websites measured, for average time spent per visitor in September and October 2004 for at-home visitors in the U.S., according to Nielsen//NetRatings` Loyalty Stickiness Report. For more information, please visit www.planetoutinc.com.

About Travelocity

Travelocity`s industry-leading technology and straight-talking, honest information help travelers take more rewarding and affordable trips. With millions of registered users and booking nearly $4 billion of travel in 2003, Travelocity negotiates thousands of low-priced deals with the world`s most reputable travel providers -- top airlines, hotels, car rental companies, cruise lines, and other destination attractions and services. Additionally, Travelocity offers deeply-discounted rates for weekend getaways and dynamic packages through its Last Minute Deals and TotalTrip shopping engines, and provides customer service support over the phone 24 hours a day. Based in Southlake, Texas, Travelocity also operates Travelocity Business(SM) for corporate customers, powers international travel Web sites in eight languages, and has been recognized for its consumer advocacy and global leadership in online travel. More information about Travelocity is available at www.travelocity.com. Travelocity is owned by Sabre Holdings Corporation (NYSE: TSG - News), a world leader in travel commerce. More information about Sabre Holdings is available at www.sabre-holdings.com.

Forward Looking Statements

In addition to the historical information contained herein, this press release contains forward-looking statements, including statements regarding PlanetOut`s anticipated future growth and financial performance, as well as statements containing the words "believes," "anticipates," "expects," and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the Company`s limited operating history and variability of operating results; the Company`s ability to attract and retain subscribers and advertisers, competition, and our dependence on our technology infrastructure and the Internet. Additional information concerning factors that could affect our future business and financial results is included in the Company`s Form S-1 and other public filings with the Securities and Exchange Commission, available at www.sec.gov.




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Source: PlanetOut Inc.

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PlanetOut Reports Fourth Quarter 2004 and Full Year 2004 Results
Wednesday February 16, 4:00 pm ET
Growing Subscriptions, Record Ad Revenues Contribute to Strong Results


SAN FRANCISCO, Feb. 16 /PRNewswire-FirstCall/ -- PlanetOut Inc. (Nasdaq: LGBT - News) today reported results for the fourth quarter and year ended December 31, 2004.
"We are very pleased with our operational and financial performance in the fourth quarter, during the time when we completed our successful initial public offering," said Lowell Selvin, chairman and chief executive officer. "We met or exceeded our expectations on several key financial metrics including total revenue, Adjusted EBITDA, and net income. We also grew subscriptions steadily and reduced churn despite raising subscription rates. We believe this performance demonstrates the long term value of our business model."

Fourth Quarter and Full Year Financial Results

Revenue -- Total revenue was $7.1 million for the fourth quarter of 2004, a 34 percent increase compared to $5.3 million for the fourth quarter of 2003. Revenue for the full year was $25.0 million, an increase of 31 percent compared to $19.1 million in 2003.

Subscription services revenue for the fourth quarter of 2004 was $4.6 million, a 29 percent increase from the $3.6 million reported in the same period in 2003. Subscription services revenue for full year 2004 was $16.8 million, an increase of 32 percent from the $12.7 million reported for full year 2003. Subscribers totaled 127,500 at December 31, 2004, a 29 percent increase compared to 98,500 subscribers at December 31, 2003.
Advertising revenue for the fourth quarter of 2004 totaled $2.1 million, a 48 percent increase compared to $1.4 million reported in the same period in 2003. Advertising revenue for full year 2004 was $6.5 million, a 41 percent increase compared to $4.6 million reported for full year 2003.
Transaction revenue for the fourth quarter of 2004 totaled $368,000, an increase of 21 percent compared to the $304,000 reported for same period in 2003. Transaction revenue for full year 2004 was $1.6 million, a decline from $1.7 million for full year 2003.
Income from Operations -- Income from operations was $503,000 for the fourth quarter of 2004, compared to income from operations of $704,000 for the fourth quarter of 2003. Income from operations for full year 2004 was $495,000 compared to a loss of $423,000 for full year 2003. Charges for fourth quarter 2004 and full year 2004, compared to the fourth quarter 2003 and full year 2003, were affected by increases in marketing, stock-based compensation charges, depreciation and amortization, as well as one-time costs related to the company`s initial public offering and moves of the company offices.

The company increased marketing activity in 2004 as part of its strategy to provide long-term benefits to its brands, particularly Gay.com. As a result, sales and marketing costs for full year 2004 were $8.8 million, compared to $6.6 million for full year 2003. Sales and marketing costs were $2.6 million in the fourth quarter of 2004, compared to $1.5 million in the fourth quarter of 2003.

Income from operations also includes charges for depreciation and amortization, stock-based compensation, and non-capitalizable one-time charges related to the company`s successful initial public offering and move of its corporate offices. These charges totaled $5.2 million in 2004, compared to $3.6 million in 2003. For the fourth quarter of 2004, these charges totaled $1.5 million, compared to $771,000 in the fourth quarter of 2003. The total increase in these charges was $1.6 million for the full-year of 2004 compared to 2003 and $860,000 for the fourth quarter of 2004 compared to the fourth quarter of 2003.

Depreciation and amortization charges in 2004 as a result of increased investment in technology and infrastructure improvements were $2.5 million, compared to $2.0 million in 2003. Depreciation and amortization charges for the fourth quarter of 2004 were $784,000, compared to $604,000 in the fourth quarter of 2003.
The company recorded increased stock-based compensation charges in 2004 totaling $2.1 million, compared to $1.6 million in 2003. Stock-based compensation charges in the fourth quarter of 2004 were $408,000, compared to $167,000 in the fourth quarter of 2003.
Income from operations for the fourth quarter of 2004 and full year 2004 was also affected by what management believes to be several one-time factors, including moving expenses for the company`s offices and non- capitalizable expenses related to the company`s initial public offering. These factors totaled $640,000 for full year 2004 and $320,000 for the fourth quarter of 2004.
Adjusted EBITDA -- PlanetOut uses the non-GAAP measure of Adjusted EBITDA as one way to gauge performance. Adjusted EBITDA for the fourth quarter of 2004 totaled $1.7 million, a 15 percent increase from Adjusted EBITDA of $1.5 million in the fourth quarter of 2003. Adjusted EBITDA for full year 2004 totaled $5.1 million, an increase of 59 percent compared to $3.2 million for full year 2003. (See definition of Adjusted EBITDA in footnote 2 of the attached condensed consolidated financial statements.)

Net Income (Loss) -- The net loss for the fourth quarter of 2004 was $30,000, compared to net income of $517,000 in the fourth quarter of 2003. The net loss for full year 2004 was $475,000, compared to a net loss of $752,000 for full year 2003. Net income for full year and fourth quarter 2004 includes the impact of increases in depreciation and amortization and stock-based compensation charges and non-recurring items described above under "Income from Operations".

In addition, the fourth quarter 2004 net loss reflects the non-recurring impact of the acceleration of non-cash interest charges totaling $601,000 as a result of the repayment of the senior subordinated note following the company`s initial public offering.

Earnings Per Share - Basic and diluted net loss per share attributable to common stockholders was $0.01 for the fourth quarter of 2004, compared to basic net income of $0.01 per share and diluted net income of $0.00 per share for the fourth quarter of 2003. Basic and diluted net loss per share attributable to common stockholders was $0.39 for full year 2004, compared to a net loss of $1.53 per share for full year 2003.

"The fourth quarter capped a year of significant achievement for PlanetOut," said Jeff Soukup, executive vice president and chief financial officer. "With the investments we are making in technology infrastructure, increased consumer and corporate marketing, and new product development, including the introduction of a wireless platform, we believe we have all the ingredients for a successful 2005."

Select Recent Operational Highlights

The upcoming launch in major U.S. markets of a provocative new marketing campaign, headlined "Come Together," that is aimed at heightening visibility for Gay.com and building brand recognition.
Enhancement of the Gay.com premium subscription service through the launch of a new personals search engine to improve search results for members, as well as improved Who`s Online search functionality, allowing members to search the entire personals data base of Gay.com profiles to easily find other members online who match their search criteria and are located in close geographic proximity.
A 7.5 percent to 12.5 percent price increase for the Gay.com premium subscription service, which took effect October 1, 2004. At the same time, the churn rate for premium subscriptions, excluding free trials, declined again in the fourth quarter of 2004 to 9.5 percent, down from 12.0 percent for the fourth quarter of 2003.
An agreement with m-Qube Inc. to develop and distribute Gay.com subscription services and PlanetOut-branded mobile content worldwide. M-Qube will provide mobile platform and gateway services, including access to the popular Gay.com personals subscription services, PlanetOut network news, daily features, ringtones, wallpapers, games, and local content such as the company`s gay-friendly Yellow Pages and community events calendar.
An agreement with Travelocity(R) to launch a co-branded travel booking tool on Gay.com and PlanetOut.com, allowing visitors to book travel directly from the company`s flagship websites.
Business Outlook and 2005 Guidance

The following statements are based upon management`s current expectations. These statements are forward-looking, and actual results may differ materially. The company undertakes no obligation to update these statements.

For full year 2005, PlanetOut expects revenue to be between $32.0 million and $36.0 million. For the first quarter of 2005, the company expects revenue to be between $6.5 million and $7.0 million.

The company expects its 2005 Adjusted EBITDA to be between $9.0 million and $10.5 million and GAAP net income to be between $4.5 million and $6.0 million. The company expects its first quarter Adjusted EBITDA to be between $800,000 and $1.1 million, and its GAAP net income (loss) to be between $100,000 net income and $200,000 net loss.

Guidance for first quarter revenue, Adjusted EBIDTA, and net income (loss) reflects several factors, including seasonality in advertising revenues and increased marketing expenses related to its "Come Together" campaign. In addition, the company expects certain transaction revenue related to sales of DVD compilations to occur in the second quarter rather than the first quarter, as had occurred in previous years.

Full year and first quarter Adjusted EBITDA and net income guidance also reflects increased investments in technology infrastructure and personnel to enhance site performance and minimize site outages as well as expenses related to compliance with the Sarbanes-Oxley Act that will be incurred primarily in the first half of 2005, rather than the fourth quarter of 2004, as previously expected.

The company expects paid subscribers as of December 31, 2005 to be between 174,000 and 194,000. The company expects paid subscribers as of the end of the first quarter to be between 134,000 and 137,000. Currently, PlanetOut expects to provide additional quarterly subscriber guidance during earnings calls following the completion of its first and second quarters of 2005.

This press release discusses Adjusted EBITDA, a non-GAAP financial measure. You should not consider Adjusted EBITDA in isolation or as a substitute for net income (loss), operating cash flows or other cash flow statement data determined in accordance with GAAP. Because Adjusted EBITDA is not a measure of financial performance under GAAP and is susceptible to varying calculations, it may differ from and not be comparable to similarly titled measures of other companies. A detailed reconciliation of the pro forma measurement data with comparable GAAP measurements has been provided as a table following the condensed financial statements accompanying this announcement.

Webcast and Conference Call Information

The Company will host a conference call and live webcast at 4:30 p.m. Eastern Standard Time (1:30 p.m. Pacific Standard Time) to discuss the results. Separately, a brief slide presentation will be utilized during the call and will be available on the "Investor Relations" section of the Company`s corporate website (www.planetoutinc.com).

For parties in the United States and Canada, call 800-218-0530 to access the earnings call. International parties can access the call at 303-262-2140.

Additionally, PlanetOut Inc. will offer a live webcast of the conference call, accessible from the "Investor Relations" section of the Company`s website (www.planetoutinc.com). The webcast will be archived for a period of 45 days. A telephonic replay of the conference call will also be available 2 hours after the call and will be available through March 2, 2005. To hear the replay, parties in the United States and Canada should call 800-405-2236 and enter pass code 11022489. International parties should call 303-590-3000 and enter pass code 11022489.

About PlanetOut Inc.

PlanetOut Inc. is a leading global online media company offering consumer services, news and entertainment to the lesbian, gay, bisexual and transgender community. The company serves its growing base of approximately 3.4 million active members worldwide through a comprehensive group of branded businesses featuring diverse chat, news, entertainment, travel, dating, personal finance, career, shopping and community services at Gay.com, PlanetOut.com and Kleptomaniac.com. PlanetOut, based in San Francisco, offers FORTUNE 1000 advertisers access to what it believes to be the most extensive network of gay and lesbian people in the world. Gay.com ranked number one, among all websites measured, for average time spent per visitor in September, October and December 2004, according to Nielsen//NetRatings` Loyalty Stickiness Report for at-home visitors in the U.S.

Forward-Looking Statements

In addition to the historical information contained herein, this press release contains forward-looking statements, including statements regarding PlanetOut`s anticipated future growth and financial performance, as well as statements containing the words "believes," "anticipates," "expects," and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the Company`s limited operating history and variability of operating results; the Company`s ability to attract and retain subscribers and advertisers, competition, and our dependence on our technology infrastructure and the Internet. Additional information concerning factors that could affect our future business and financial results is included in the Company`s Form S-1 and other public filings with the Securities and Exchange Commission, available at www.sec.gov.

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Quartalszahlen sind schwach...besonders der ausblick!

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#10: Für mich ist das alles noch im grünen Bereich.
Wer einen kurzfristigen Zock sucht ist hier sowieso am falschen Ort.
Der langfristige Trend ist wichtig, und ich denke im Markt der kaufkräftigen und bisher vernachlässigten LGBT-Community schlummert ein nicht zu unterschätzendes Potential.
PlanetOut sollte es in den nächsten Jahren gelingen dieses auszuschöpfen.

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PlanetOut Inc. Breaks New Ground on Mobile Content and Community Features
Wednesday February 23, 8:30 am ET
Company Signs Global Agreement With m-Qube, Leading Distributor of Mobile Content and Applications


SAN FRANCISCO and BOSTON, Feb. 23 /PRNewswire-FirstCall/ -- PlanetOut Inc. (Nasdaq: LGBT - News), a leading global media company offering consumer services, news and entertainment to the lesbian, gay, bisexual and transgender community, announced today that it has signed an agreement with m-Qube Inc. to develop and distribute Gay.com and PlanetOut branded mobile phone content and subscription services worldwide. Under the terms of the agreement, m-Qube will provide mobile platform and gateway services to PlanetOut, and together the companies will develop new wireless applications to serve the LGBT community, and PlanetOut will designate m-Qube as its global developer, promoter and distribution partner for wireless applications and content.
ADVERTISEMENT


"We are excited about the opportunity to extend our brands into the mobile market", said Mark Elderkin, president of PlanetOut Inc. "The m-Qube team has successfully promoted mainstream branded content for major brands and content providers worldwide and we intend to fully leverage their experience as well as their relationships with all of the major carriers. This is yet another example of how we are extending our state technical infrastructure and taking advantage of new distribution opportunities to generate incremental revenue for the company, while serving our members in new ways."

PlanetOut`s mobile offerings will complement the company`s suite of web-based services and will feature extensions to the popular Gay.com personals subscription services, PlanetOut network news, daily features, ringtones, wallpapers, games, and access to the company`s gay-friendly yellow pages and community events calendar. The mobile services will begin to roll out in the second quarter of 2005 on web mobile storefronts and expand to WAP sites, JAVA applications, and Brew applications in both U.S. and international markets. PlanetOut and m-Qube are committed to working with industry associations, carriers and governmental organizations to insure that all the content available through these offerings complies with current U.S. and international market standards.

"Gay.com mobile is a great example of the growing global demand for mobile content and applications," said Andy Miller, senior vice president, business development, m-Qube. "Gay.com provides PlanetOut with another avenue to monetize their properties by using wireless to provide their content directly to members. We are pleased to provide global cross-carrier delivery, content management, billing and settlement to help PlanetOut build an extensive mobile channel for their growing member network."

PlanetOut has secured the short code PRIDE (#77433) and will aggregate and market the company`s mobile services and mobile storefront through its network of sites, including Pride.com, Gay.com and PlanetOut.com.

About PlanetOut Inc.

PlanetOut Inc. is a leading global online media company offering consumer services, news and entertainment to the lesbian, gay, bisexual and transgender community. The company serves its growing base of approximately 3.4 million active members worldwide through a comprehensive group of branded businesses featuring diverse chat, news, entertainment, travel, dating, personal finance, career, shopping and community services at Gay.com, PlanetOut.com and Kleptomaniac.com. PlanetOut, based in San Francisco, offers FORTUNE 1000 advertisers access to what it believes to be the most extensive network of gay and lesbian people in the world. Gay.com ranked number one, among all websites measured, for average time spent per visitor in September, October and December 2004, according to Nielsen//NetRatings` Loyalty Stickiness Report for at-home visitors in the U.S.

About m-Qube, Inc.

m-Qube enables world-class companies to build a mobile channel by providing the most comprehensive technology and services available. The company provides a single interface for connectivity, content management, application development, monitoring, billing and cross carrier transport to enable brands of all types to offer their consumers a wide variety of mobile products including music, images, messaging, games and other mobile applications. m-Qube has the ability to distribute interactive content to more than 160 million wireless subscribers in North America. The company works with major wireless carriers including Verizon Wireless, Cingular Wireless, T-Mobile Sprint, Nextel, Bell Mobility, Rogers Wireless and Telus Mobility and with major brands, content providers and media companies worldwide. Headquartered in Boston, Massachusetts, m-Qube has offices in Bellevue, Washington, Toronto, Ontario and sales offices across other major US cities. For more information, visit www.m-Qube.com.

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. All statements in this release about the future outlook related to PlanetOut Inc. and statements related to our ability to leverage our existing content and state-of-the art technical infrastructure to take advantage of new distribution opportunities and generate incremental revenue for the company, and the outcome of any contingencies are forward-looking statements. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. All forward-looking statements made in this press release are made as of the date hereof, and the company assumes no obligation to update the forward-looking statements included in this news release whether as a result of new information, future events, or otherwise. Please refer to the Company`s Form 10-K and other filings with the SEC for additional information regarding risks and uncertainties, including, but not limited to, the risk factors listed from time to time in such SEC reports. Copies of these filings are available through the SEC`s electronic data gathering analysis and retrieval system (EDGAR) at www.sec.gov.

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Gay.com Asks America to `Come Together`
Tuesday March 1, 12:55 pm ET


SAN FRANCISCO, March 1 /PRNewswire-FirstCall/ -- In its latest provocative advertising campaign, global media company PlanetOut Inc. (Nasdaq: LGBT - News), and its flagship site Gay.com, today launched a major market print and outdoor campaign in the U.S. featuring two gay men who find understanding, love and comfort under the protection of the American flag.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050301/SFTU069-a http://www.newscom.com/cgi-bin/prnh/20050301/SFTU069-b )
The landmark campaign, designed to promote the Gay.com brand, will be featured on wallscapes, billboards, and transit shelters and in gay-focused print media in key markets including San Francisco, New York, Los Angeles and Boston, as well as in mid-sized markets including Houston, Dallas, Atlanta and San Diego.

"This is a message about inclusion in an environment of exclusion," said Lowell Selvin, chairman and CEO of PlanetOut Inc. "We strongly believe that gay people deserve to love, to be together and to enjoy all the ideals and privileges that the American flag represents. We also think that this campaign will elicit an emotional response in gay and straight people alike."

The "Come Together" campaign is designed to make a strong, affirming statement, as well as to draw members and subscribers to Gay.com. The story of the campaign evolves through each of three executions. In the first execution, called "Anthem," two men stand defiant before the American flag, strong in their separate beliefs. Through the next two executions, called "Embody" and "Comfort," the men unite, finding love and companionship.

"Gay issues were an emotional and polarizing force in the last election, and we wanted to speak to that very relevant experience for our audience," said Christy Schaefer, director, Creative Services Group, PlanetOut Inc. "The campaign depicts two men who overcome their political division by finding a personal connection as they debate their passionate viewpoints," she said. "For our campaign, we chose the American flag as the object of debate and the hero."

"Come Together" was produced by an internal creative team which included Schaefer and graphic designers Ivan Vargas and Donovan Smandra. The campaign was shot by San Francisco photographer Erik Butler.

About PlanetOut Inc.

PlanetOut Inc. is a leading global online media company offering consumer services, news and entertainment to the lesbian, gay, bisexual and transgender community. The company serves its growing base of more than 3.4 million active members worldwide through a comprehensive group of branded businesses featuring diverse chat, news, entertainment, travel, dating, personal finance, career, shopping and community services at Gay.com, PlanetOut.com and Kleptomaniac.com. PlanetOut, based in San Francisco, offers FORTUNE 1000 advertisers access to what it believes to be the most extensive network of gay and lesbian people in the world. Gay.com ranked number one, among all websites measured, for average time spent per visitor in September, October and December 2004, according to Nielsen//NetRatings` Loyalty Stickiness Report for at-home visitors in the U.S.

Forward Looking Statements

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," or variations of such words are intended to identify such forward-looking statements. All statements in this release about the future outlook related to PlanetOut Inc. and statements related to our ability to further our Gay.com and PlanetOut Inc. brand identities and to attract members and subscribers to Gay.com are forward-looking statements. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward- looking statements. All forward-looking statements made in this press release are made as of the date hereof, and the company assumes no obligation to update the forward-looking statements included in this news release whether as a result of new information, future events, or otherwise. Please refer to the Company`s Form 10-Q and other filings with the SEC for additional information regarding risks and uncertainties, including, but not limited to, the risk factors listed from time to time in such SEC reports. Copies of these filings are available through the SEC`s electronic data gathering analysis and retrieval system (EDGAR) at www.sec.gov.




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Source: PlanetOut Inc.

[panik]

PlanetOut Reports First-Quarter 2005 Results
Wednesday May 4, 5:05 pm ET
Posts Record Growth in New Subscriptions and Strong Ad Revenues


SAN FRANCISCO, May 4 /PRNewswire/ -- PlanetOut Inc. (Nasdaq: LGBT - News) today reported its financial results for the first quarter ended March 31, 2005.
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"We are very pleased with our financial and operating results for the first quarter, including record growth in paid subscribers and a record low churn rate of 8.6 percent," said Lowell Selvin, chairman and chief executive officer. "We met or exceeded our financial goals for the quarter, while improving our members` experience, positioning PlanetOut for continued growth. And while our advertising business experienced expected seasonality, it was up substantially from the prior year period, and we believe is well positioned for growth in the balance of the year thanks to an upswing in booked orders from major brand advertisers."

First Quarter Financial Results

Revenue -- Total revenue for the first quarter of 2005 was $6.7 million, a 23-percent increase from total revenue of $5.4 million for the first quarter of 2004. Total revenue for the first quarter of 2005 included subscription services revenue of $4.9 million, up 28 percent from $3.8 million for the same quarter a year ago; advertising revenue of $1.4 million, a 27-percent increase from $1.1 million for the first quarter of 2004; and transaction revenue of $420,000, a 24-percent decline from $554,000, for the same period of 2004, due to the delayed release of popular DVD compilations.

Income from Operations and Adjusted EBITDA -- Income from operations for the first quarter of 2005 was $16,000 compared to a loss of $140,000 in the first quarter of 2004. Adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) for the first quarter of 2005 was $813,000 compared with $809,000 for the same quarter a year ago. For the first quarter of 2005, both of these items include increases in technical infrastructure investments, marketing activities as part of the company`s strategy to convert registered members to paid subscribers, and quarterly and annual audit fees and expenses related to compliance with the Sarbanes-Oxley Act.

Net Income and Earnings Per Share -- Net income for the first quarter of 2005 was $179,000 or $0.01 per basic and diluted share, compared with a net loss of $204,000, or $(0.37) per basic and diluted share for the first quarter of 2004.

Recent Business Highlights

-- Subscribers totaled a record 137,500 at March 31, 2005, a 31-percent increase compared with 105,000 subscribers at the end of the same period a year ago. Subscriber churn was at a record low of 8.6 percent for the first quarter of 2005, excluding free trials, continuing a downward trend from 11.8 percent in the first quarter of 2004 and 9.5 percent in the fourth quarter of 2004.

-- Demonstrated strong advertising sales momentum in the first quarter with new campaigns from Bristol-Meyers Squibb, GlaxoSmithKline, Sony Ericsson, Scion (a marque of Toyota Motor Sales USA), VISA, and Wrigley.

-- Expanded content page views with improved site search functionality allowing visitors to access a rich archive of entertainment, health, news, travel and style content, together with the addition of branded content modules, discussion links, and other article tools that expand advertising inventory.

-- Launched a geographically-targeted search capability on the Gay.com premium subscription service called "Who`s Online Near Me?"

-- Completed installation of a Wells Fargo transaction gateway and automated credit card updating capabilities on Gay.com, which will set the stage for the launch of multi-currency and e-Check support to further expand the company`s transaction processing capabilities.

-- Improved site performance and enhanced response time on the Gay.com service with the addition of expanded server capacity, resulting in system uptime of 99.86 percent for the quarter, with "three-nines" performance in March 2005.

-- Made significant progress toward the expected launch, in the third quarter, of a substantially redesigned Gay.com site on a new Java-based platform in order to enhance member and subscriber experience, scalability and flexibility, along with the roll-out of Internet protocol (IP) detection for international sites.

"During the first quarter, we posted strong bottom-line results, while continuing to improve our operations," said Jeff Soukup, executive vice president and chief financial officer. "With the investments we are making in technology infrastructure, increased consumer marketing, and new product development, including the upcoming introduction of redesigned Gay.com websites, we believe that we are positioning the company to capitalize on growth opportunities in the markets that we serve."

Business Outlook

The following statements are based upon management`s current expectations. These statements are forward-looking, and actual results may differ materially. The company undertakes no obligation to update these statements.

The company is reiterating its full-year guidance for 2005. Specifically, the company expects revenue to be between $32.0 million and $36.0 million, Adjusted EBITDA between $9.0 million and $10.5 million, GAAP net income between $4.5 million and $6.0 million, and paid subscribers between 174,000 and 194,000.

For the second quarter of 2005, the company expects revenue to be between $7.8 million and $8.3 million.

The company expects its second-quarter Adjusted EBITDA to be between $1.5 million and $2.0 million, and anticipates GAAP net income to be between $500,000 and $1.0 million.

The company`s business outlook for second-quarter revenue, Adjusted EBITDA, and net income reflects several factors, including increased marketing expenses, investments in technology infrastructure and personnel to enhance member and subscriber experience, as well as increased quarterly and annual audit fees and expenses related to compliance with the Sarbanes-Oxley Act.

The company expects paid subscribers as of June 30, 2005 to be between 145,000 and 150,000. Currently, PlanetOut Inc. expects to provide additional subscriber guidance during its quarterly results call for the second quarter of 2005.

Conference Call and Webcast Information

The company will host a conference call and live webcast at 5:30 p.m. Eastern Time (2:30 p.m. Pacific Time) to discuss results for the first quarter of 2005. Separately, a brief slide presentation will be utilized during the call and will be available on the "Investor Relations" section of the Company`s corporate website (www.planetoutinc.com).

Parties in the United States and Canada can dial 800-218-4007, access code 11028062, to participate in the teleconference. International parties can access the call at 303-262-2140. Additionally, PlanetOut Inc. will offer a live webcast of the conference call, accessible from the "Investor Relations" section of the company`s website (www.planetoutinc.com). A telephonic replay will also be available for two weeks after the live call at 800-405-2236 (international parties dial 303-590-3000), access code 11028062.

Use of Non-GAAP Financial Measures

This press release discusses Adjusted EBITDA, a non-GAAP financial measure. Readers should not consider Adjusted EBITDA in isolation or as a substitute for net income (loss), operating cash flows or other cash flow statement data determined in accordance with GAAP. Because Adjusted EBITDA is not a measure of financial performance under GAAP and is susceptible to varying calculations, it may differ from and not be comparable to similarly titled measures of other companies. A detailed reconciliation of the pro forma measurement data with comparable GAAP measurements has been provided as a table following the condensed financial statements accompanying this announcement.

About PlanetOut Inc.

PlanetOut Inc. is a leading global online media company offering consumer services, news and entertainment to the lesbian, gay, bisexual and transgender community. The company serves its growing base of approximately 3.5 million active members worldwide through a comprehensive group of branded businesses featuring diverse chat, news, entertainment, travel, dating, personal finance, career, shopping and community services at Gay.com, PlanetOut.com and Kleptomaniac.com. PlanetOut, based in San Francisco, offers FORTUNE 1000 advertisers access to what it believes to be the most extensive network of gay and lesbian people in the world. Gay.com ranked number one, among all websites measured, for average time spent per visitor in September, October and December 2004, according to Nielsen//NetRatings` Loyalty Stickiness Report for at-home visitors in the U.S.

Forward-Looking Statements

In addition to the historical information contained herein, this press release contains forward-looking statements, including statements regarding PlanetOut`s anticipated future growth and financial performance, as well as statements containing the words "believes," "anticipates," "expects," and similar words. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the company`s limited operating history and variability of operating results; the company`s ability to attract and retain subscribers and advertisers; competition; and the company`s dependence on technology infrastructure and the Internet. Additional information concerning factors that could affect PlanetOut`s future business and financial results is included in the company`s Annual Report on Form 10-K for the year ended December 31, 2004 and other public filings filed from time to time with the Securities and Exchange Commission (SEC), which are available at the SEC`s website at www.sec.gov.


All figures reported today are unaudited and may be subject to change.

PlanetOut Inc.
Condensed Balance Sheets
(Unaudited, in thousands)


Mar. 31, Dec. 31,
2005 2004
Assets
Current assets:
Cash and cash equivalents $41,705 $43,128
Accounts receivable, net 1,492 2,075
Prepaid expenses and other current assets 3,259 2,209
Total current assets 46,456 47,412
Property and equipment, net 7,404 7,011
Goodwill 3,403 3,403
Investment in unconsolidated affiliate 48 57
Other assets 1,171 1,325
Total assets $58,482 $59,208

Liabilities and stockholders` equity
Current liabilities:
Accounts payable $855 $2,040
Accrued liabilities 1,304 1,469
Deferred revenue 3,870 3,506
Capital lease obligations, current portion 741 998
Notes payable, current portion 189 190
Total current liabilities 6,959 8,203
Capital lease obligations, less current portion 409 491
Notes payable, less current portion 94 142
Deferred rent 1,826 1,608
Total liabilities 9,288 10,444
Stockholders` equity:
Common stock 17 17
Additional paid-in capital 88,202 88,387
Note receivable from stockholder (603) (603)
Unearned stock-based compensation (1,181) (1,619)
Accumulated other comprehensive loss (108) (106)
Accumulated deficit (37,133) (37,312)
Total stockholders` equity 49,194 48,764

Total liabilities and stockholders` equity $58,482 $59,208


PlanetOut Inc.
Condensed Statements of Operations
(Unaudited, in thousands, except per-share data)

Three Months Ended
Mar. 31, Mar. 31,
2005 2004

Revenue:
Subscription services $4,853 $3,789
Advertising services 1,392 1,097
Transaction services 420 554
Total revenue 6,665 5,440
Operating costs and expenses:
Cost of revenue 2,125 2,143
Sales and marketing 2,456 1,672
General and administrative 1,248 1,295
Depreciation and amortization 820 470
Total costs and expenses 6,649 5,580
Income (loss) from operations 16 (140)
Other income (expense), net 192 (64)
Income (loss) before income taxes 208 (204)
Provision for income taxes 29 --

Net income (loss) 179 (204)
Accretion on redeemable convertible
preferred stock -- (438)
Net income (loss) available for common
stockholders $179 $(642)
Net income (loss) per common share - basic (1) $0.01 $(0.37)
Weighted average number of shares used in
computing basic per-share calculation 16,939 1,725

Net income (loss) per common share - diluted (2) $0.01 $(0.37)
Weighted average number of shares used in
computing diluted per-share calculations 18,269 1,725
Adjusted EBITDA (3) $ 813 $ 809

(1) Basic net income (loss) per share is computed using the weighted
average number of common shares outstanding during the period.
(2) Diluted net income (loss) per share is computed using the weighted
average number of common shares that would have been outstanding if
the dilutive potential common shares had been issued.
(3) Adjusted EBITDA is a non-GAAP financial measure and is defined as net
income (loss) before interest, taxes, depreciation and amortization,
stock-based compensation, equity in net income (loss) of
unconsolidated affiliate and other income (expense), net. We deduct
other income (expense), net, consisting primarily of interest income
from net income in calculating Adjusted EBITDA because we regard
interest income to be a non-operating item. For clarification, we
have provided a reconciliation of Adjusted EBITDA to both net income
(loss) and income (loss) from operations because we believe that
these are the most comparable GAAP financial measures to Adjusted
EBITDA.

PlanetOut Inc.
The following table reconciles the calculation of Adjusted EBITDA with both net income (loss) and income (loss) from operations for the three months ended


March 31, 2005 and 2004:
(Unaudited, in thousands)


Three Months Ended
Mar. 31, Mar. 31,
2005 2004

Net income (loss) $179 $(204)
Provision for income taxes 29 --

Other (income) expense, net (192) 64
Income (loss) from operations $16 $(140)
Depreciation and amortization 820 470
Stock-based compensation expense (benefit) (23) 479
Adjusted EBITDA $813 $809


PlanetOut Inc.
Supplemental Disclosure of Stock-Based Compensation Expense (Benefit)
(Unaudited, in thousands)

Three Months Ended
Mar. 31, Mar. 31,
2005 2004

Stock-based compensation expense (benefit):
Cost of revenue $12 $149
Sales and marketing 8 87
General and administrative (43) 243
Total stock-based compensation expense
(benefit) $(23) $479




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Source: PlanetOut Inc.