The Most Exciting Tech Niche For 2020 - Seite 2

Series 1 of World's Fastest Gamer was broadcast in 48 countries through 86 global broadcasters, including ESPN, CNBC and Fox Sports. The show reached an estimated 400 million households, and the principle a partnership came from McLaren F1.

Series 2 is already under way, and the media value potential from this single event is estimated to be $15 million. It's set to blow way past that 400-million viewership, broadcast in over 50 countries by over 100 networks. This time around, the key partner is Aston Martin, with a prize worth $1 million.

And no expense has been spared when it comes to branding: Torque has recruited some of the biggest names in racing, including former F1 Team Ferrari driver Rubens Barrichello and 2x Indy 500 champion Juan Pablo Montoya. Through this premier esports event, Torque can earn further brand exposure and enhance its position with partners in the racing world/

#2 The High Street of Game Development

Torque (GAME.V, MLLLD) has acquired a video game developer—Eden Games, a racing game company that specializes in developing racing games including those linked with the Formula One brand.

Eden's F1 Mobile game has already been downloaded 13 million times since its launch in September 2018. Through Eden, Torque has access to a whole range of popular gaming brands, and partnerships with some of the biggest names in racing. In September it secured exclusive partnerships with Porsche and Nintendo.

Eden rolled out Gear Club Unlimited 2 in 2018, and plans to roll out additional racing games in the coming years across both Google's Android and Apple's iOS.  And Stream Hatchet, the premier name in esports data analytics, can deliver what no other data firm can match—quality data on trends in esports and on-line gaming.

Right now, Formula 1 is gunning for another trophy—this time, with younger players.  The average F1 fan is around 40 years old. The average Twitch audience is 21.  Last year, F1 had an audience based of 1.758 billion, and 490.2 million unique viewers globally.

That's a huge fan base, but it's nothing compared to Twitch, which boasted 9.3 billion hours of streams watched last year.  That's where Formula One's 1.758 billion audience could become significantly bigger.

#3 The Data Edge

The real coup here is Torque's acquisition of Stream Hatchet data intelligence company.  All of the biggest names in tech—Twitch, YouTube, Facebook, the gaming platform Steam—desperately need data from within the esports and streaming space in order to understand its trends and market to its customers.