BMW Art Car by Julie Mehretu celebrates its World Premiere (FOTO)
Paris/Munich (ots) - BMW presented the 20th BMW Art Car to the public for the
first time at the Centre Pompidou in Paris. Designed by contemporary artist
Julie Mehretu, the project transforms a BMW M Hybrid V8 race car into a
performative work of art, continuing a longstanding tradition of BMW Art Cars
and competitive racing. Just a few weeks after its premiere, the newest edition
in the storied BMW Art Car collection will compete in the 24 Hours of Le Mans.
"The whole BMW Art Car project is about invention, about imagination, about
pushing limits of what can be possible," says Mehretu. "I don't think of this
car as something you would exhibit. I am thinking of it as something that will
race in Le Mans. It's a performative painting. The BMW Art Car is only completed
once the race is over."
first time at the Centre Pompidou in Paris. Designed by contemporary artist
Julie Mehretu, the project transforms a BMW M Hybrid V8 race car into a
performative work of art, continuing a longstanding tradition of BMW Art Cars
and competitive racing. Just a few weeks after its premiere, the newest edition
in the storied BMW Art Car collection will compete in the 24 Hours of Le Mans.
"The whole BMW Art Car project is about invention, about imagination, about
pushing limits of what can be possible," says Mehretu. "I don't think of this
car as something you would exhibit. I am thinking of it as something that will
race in Le Mans. It's a performative painting. The BMW Art Car is only completed
once the race is over."
"The BMW Art Cars are an essential part of our global cultural commitment," says
Oliver Zipse, Chairman of the Board of Management of BMW AG. "For almost 50
years, we have been cooperating with artists who are just as fascinated by
mobility and design as they are by technology and motorsports. Julie Mehretu's
vision for a racing car is an extraordinarily strong contribution to our BMW Art
Cars series. Julie Mehretu has created more than an amazing Art Car. Her ideas
provided the impetus for us to expand the cultural commitment of our Art Cars to
promote the creativity of young artists in Africa."
The collaboration includes a joint commitment to a series of PanAfrican
Translocal Media Workshops for artists and filmmakers in various African cities
in 2025 and 2026.
Further information and image material at: https://press.bmwgroup.com/kHUwg
Contact:
Christiane Pyka
Spokesperson BMW Group Cultural Engagement
Phone: +49-89-382-40139
Email: mailto:Christiane.Pyka@bmwgroup.com
Additional content: http://presseportal.de/pm/28255/5784083
OTS: BMW Group
Oliver Zipse, Chairman of the Board of Management of BMW AG. "For almost 50
years, we have been cooperating with artists who are just as fascinated by
mobility and design as they are by technology and motorsports. Julie Mehretu's
vision for a racing car is an extraordinarily strong contribution to our BMW Art
Cars series. Julie Mehretu has created more than an amazing Art Car. Her ideas
provided the impetus for us to expand the cultural commitment of our Art Cars to
promote the creativity of young artists in Africa."
The collaboration includes a joint commitment to a series of PanAfrican
Translocal Media Workshops for artists and filmmakers in various African cities
in 2025 and 2026.
Further information and image material at: https://press.bmwgroup.com/kHUwg
Contact:
Christiane Pyka
Spokesperson BMW Group Cultural Engagement
Phone: +49-89-382-40139
Email: mailto:Christiane.Pyka@bmwgroup.com
Additional content: http://presseportal.de/pm/28255/5784083
OTS: BMW Group