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Hier ne News vom 7.7. !!

ITVWORLD and eMAX now able to broadcast news and games

Sydney, 7 July 2000 - The Fantastic Corporation has formed alliances with ITVWORLD and eMAX to enable the development and broadcasting of interactive, rich multimedia broadband content.

Utilising Fantastic`s content aggregation and distribution technology known as the Channel Editorial Centreä (CEC), ITVWORLD and eMAX will now be able to compile and prepare content to distribute over broadband networks, including next generation broadcast "channels", reserving broadcast times, booking required bandwidth, and preparing a broadcast guide.

ITVWORLD is one of Australia`s leading broadband and digital TV content creators. ITVWORLD will develop new, innovative content of its own and aggregate content from other content producers and providers using Fantastic`s CEC content management and distribution system.

With this technology, these companies will be able to create a new range of user experiences with content delivered to IP-enabled receiver devices such as PC`s and other next generation set top boxes and portable devices.

ITVWORLD Chief Executive Officer, Jason Romney, said "The ITVWORLD alliance with Fantastic will quicken the arrival of a new phase in Australia`s broadband infrastructure: easy-to-use, TV-style entertainment combined with rich interactivity.

"Like all broadband content providers in the world today, ITVWORLD has been hindered by the cost and limited number of simultaneous users that can receive streaming media served by conventional means," Romney said. "With dramatically increased bandwidth on the horizon, this alliance lets ITVWORLD smash those barriers and deliver what individuals, corporates, the Government and educational institutions have been waiting for."

eMAX produces and manages one of Australia`s largest games portals, known as PlayNOW! This service provides expertise, design, full promotional graphics, videos of the games in action, high quality sound, as well as text and graphically-rich interfaces for some of the industry`s leading games. With Fantastic`s broadband content aggregation and distribution system, PlayNOW!`s content can be distributed to subscribers without the concerns of picture weight, file sizes, or loading times.

Neil Wiles, Executive Chairman, eMAX Digital Entertainment, said "Entertainment is all about relevance to the delivery platform and delivering the greatest experience possible to the target market on whatever system they choose to use - satisfying wants and needs, not just coming up with the good ideas.

"Fantastic has enabled us to actually develop content to maximise the broadband user experience by being able to generate our own, tailored content for this next generation delivery platform."

Laurence Cole, Country Manager, Australia/New Zealand, The Fantastic Corporation, said "These new Fantastic partners will be able to provide the user a whole new multimedia experience without the waiting times faced by current delivery systems, due to bandwidth restrictions (such as narrow-band internet) and one of interactivity within a multimedia rich environment as yet unknown by most.

"The sophistication and quality of ITVWORLD`s and eMAX`s interactive, rich multimedia broadband content will help to widen the appeal and understanding of the immediate advantages that this new generation of communication tools will deliver."

ITVWORLD Since its formation ten months ago, ITVWORLD has become the leading Australian creator of hot broadband and innovative digital TV-ready content. Its entertainment and information programs are turnkey solutions for portals, telcos and digital television players wishing to build their broadband content and DVB-T offering. ITVWORLD`s Interactive Application Map System (I-AM), already deployed for major clients such as Telstra, is the ultimate aid to finding content efficiently in the digital age, serving as a navigational companion for users of digital TV, pay TV, radio and Internet content.

ITVWORLD builds a range of fresh, custom-branded content from its existing entertainment, technology and business programs. It combines the skills and strong journalistic reputation of its Sydney-based editorial team with one of the nation`s fastest moving technical R&D departments in Melbourne to ensure that all its content - whether independent news journalism or custom-built client solutions - has rigour, authority, pace and charisma.

ITVWORLD`s interactive TV and broadband content is underpinned by robust, scalable architectures for the provision of e-commerce, user behavior profile tracking, multimedia advertisement placement, pay-per-use content, "community"-building interactivity and live video synchronized with Web content. ITVWORLD authors content solutions that work reliably across narrowband and broadband Internet access, corporate data networks/intranets and Terrestrial Digital Video Broadcasting platforms. It has a proven track record integrating content for customers across WAP cellphones and set top boxes and can simultaneously output in Windows Media, Apple QuickTime and Real Video; it is also a skilled developer of OpenTV applications.

Visit the ITVWORLD website at www.itvworld.com.au

eMAX Entertainment is a leading Australian-based web development company and Management Services Provider (MSP) specialising in Online Content and Community Management.

eMAX has applied its expertise to the development of a portfolio of products and services designed to address the challenge of building brands and customer relationships, retention and loyalty online through the convergence of entertainment and information and the application and management of a range of online community tools.

eMAX established itself as an online entertainment specialist with the launch of PlayNOW! in 1997 in partnership with Microsoft and Telstra Corporation, building it to become Australia`s leading PC and Console gamers site with the largest online gaming community in the country.

eMAX has developed comprehensive and proven skills for large-scale commercial projects, incorporating complete front-end and back-end solutions to fit the client`s business model. With clients such as Telstra Corporation, Warner Music, EMI Music, Ozisoft, Coca Cola and Sony, eMAX has demonstrated its leadership in the development of customer retention and loyalty solutions for a wide range of online applications.

Visit the eMAX website at www.emax.com.au

The Fantastic Corporation (Zug, Switzerland) is the leading provider of end to end software solutions for broadband data broadcasting. This is an emerging communications technology which combines point-to-multipoint digital broadcasting with point-to-point Internet connectivity, in order to deliver rich interactive media content to PCs, digital set-top boxes or handheld devices (including 3G mobile phones) over any broadband IP network.

By merging the inherent bandwidth and speed benefits of broadcasting technologies with the interactivity of the Internet, broadcast data provides superior content distribution and interaction in an increasingly IP-centric world. Fantastic`s end to end software supports the rapid growth of the "data broadcast" industry.

Fantastic`s customers are typically in two categories. The first includes network operators, satellite companies and any other company providing broadband data transmission services. The second category is content providers, such as media or entertainment companies, or any organisation wishing to transmit large volumes of digital data to target receiver groups quickly and efficiently.

Fantastic is a public company, quoted on the Frankfurt Stock exchange the symbol: FAN. Or visit our web site at www.fantastic.com


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For further information, please contact:

Sarah Jarasius
Marketing Manager, Australia/New Zealand
The Fantastic Corporation
[e-mail]

Peter Sertori
Account Director
Edelman Public Relations
[e-mail]

The Fantastic Corporation is a registered trademark. Channel Management Center (CMC), Channel Editorial Center (CEC), CEC Master, and MediaSurfer are trademarks of The Fantastic Corporation.