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    Apple ist angesagt!!! - 500 Beiträge pro Seite

    eröffnet am 25.01.01 20:05:23 von
    neuester Beitrag 09.03.01 03:51:39 von
    Beiträge: 16
    ID: 333.843
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    Werte aus der Branche Hardware

    WertpapierKursPerf. %
    7,5100+21,13
    3,0600+15,47
    2,3150+14,04
    8,9700+9,66
    2,1600+9,64
    WertpapierKursPerf. %
    41,31-4,53
    43,97-5,38
    4,2900-6,13
    1,9950-11,73
    1,1800-14,49

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     Ja Nein
      Avatar
      schrieb am 25.01.01 20:05:23
      Beitrag Nr. 1 ()
      Hallo zusammen,
      irgendwie steigt der Kurs der Appleaktie und keiner nimmt es
      richtig war.
      Grund für diesen Anstieg (denke ich):

      1.die Bodenbildung die Apple bei ca. 17-18 Euro erreichte,war das Ende
      des Abwärtstrendes,in diesem Kurs waren alle negativen Meldungen und
      Schlagzeilen enthalten!!
      2.dann gibt es eine erste Kaufempfehlung für Apple und die anderen
      Empfehlungen werden folgen

      Der momentane Kurs von ca. 22 Euro ist ein Witz,wenn man sich die Umsatz-
      zahlen dieses Unternehmens anschaut.
      Die Zocker sind hier schon lange aus diesem Wert ausgestiegen und es bleibt
      übrig ein Wert der sowie auf längeren und kürzeren Perspektive ein gute Anlage
      für unser Depot zu werden!!
      Ich weiss,dass meine Überzeugungskraft nicht ausreicht,doch schaut euch diesen
      Wert nur näher an und ihr werdet meine Meinung teilen!!
      Ciao
      Kephas
      Avatar
      schrieb am 25.01.01 20:23:15
      Beitrag Nr. 2 ()
      bin schon in apple-leider zu 33
      damals als apple 50% verlor
      dachte es geht nimmer runter-naja-jetzt ist es ein langfrist-investment
      nur:
      bin selber apple-user-und überzeugt-gebe sie nicht her-zumindest nicht unter 70
      grüsse
      Avatar
      schrieb am 29.01.01 17:31:58
      Beitrag Nr. 3 ()
      naja die 33 werden wir wohl bald erreichen.
      Das Unternehmen hat grosses Potenzial. Mac OS X wird bald auf dem Markt erscheinen, was neben den neuen vorgestellten Produkten, den umsatz weiter ankurbeln wird.
      Apple ist immer noch sehr günstig bewertet.
      Avatar
      schrieb am 29.01.01 22:14:53
      Beitrag Nr. 4 ()
      Apple ist meine einzige Aktie mit der ich nie Grüne gesehen habe... aber sie kommen wieder gewaltig... meine 26 € erwarte ich bald wieder zu sehen...
      ich denke auch das Apple einfach zu stark nach unten gerausch ist und deher nun extrem günstig erscheint, so daß es viele ausnutzen... ähnlich bei AMD...

      Bye SHEARER
      Avatar
      schrieb am 08.02.01 12:41:53
      Beitrag Nr. 5 ()
      Hallo zusammen,
      habe hier eine kleine Info,ist zwar ein bisschen alt,
      aber interresant ist sie immer noch!!
      (quelle:aktiencheck.de)
      02.02.2001
      Apple verspricht Gewinne
      Financial Times Deutschland


      Gemäß den Experten der „Financial Times Deutschland“ bleibt der
      Computerhersteller Apple (WKN 865985) bei seiner Vorhersage, nach herben
      Verlusten im vergangenen Quartal bereits in der laufenden Periode wieder
      Gewinne zu erwirtschaften.

      Wie Finanzchef Fred Anderson während eines Treffens mit Analysten am
      Firmensitz in Kalifornien bekräftigt habe, werde der angeschlagene Konzern
      dabei ohne Entlassungen auskommen.

      Apple habe nach der Rückkehr des Mitbegründers Steve Jobs vor drei Jahren
      durchgehend Geld verdient, bevor der Umsatz in den letzten drei Monaten des
      vergangenen Jahres um 57 Prozent eingebrochen sei. Der Verlust habe bei 247
      Mio. $ gelegen, die bunten Rechner seien trotz ihres schicken Designs plötzlich
      wie Blei in den Regalen geblieben.

      Steve Jobs gebe allein dem Konjunkturabschwung in den USA Schuld an der
      Apple-Krise. Intern werde es darum auch keine strukturellen Veränderungen
      geben. Anderson sehe Sparpotential lediglich bei Haushaltsposten wie dem
      Reise-Etat. Die Ausgaben für Forschung und Entwicklung, die Jobs auf fünf
      Prozent des Umsatzes gedrückt habe, sollten sogar wieder leicht ansteigen.

      Jobs habe angekündigt, dass die zum Monatsanfang vorgestellten Laufwerke, mit
      denen sich Text-, Musik- und Filmdateien im DVD-Format speichern und brennen
      lassen würden, schon im kommenden Jahr auch in billigere Computer für den
      Verbrauchermarkt eingebaut würden. Mit solchen neuen Funktionen wolle Apple
      den PC noch einmal aufwerten und zum Zentrum eines digitalen Lebensstils
      machen. Neben Preissenkungen wolle Apple den Absatz auch durch größere
      Präsenz auf dem europäischen und asiatischen Markt ankurbeln, wo man noch
      mehr an Erstkunden verkaufen könne.

      Kimberly Alexy von Prudential Securities habe nach der Analystenkonferenz
      ihren Zielpreis für die Aktie von 21 $ auf 26 $ erhöht. Sie glaube an baldige
      Apple-Gewinne. Andrew Neff habe aus dem Treffen die umgekehrte Konsequenz
      gezogen.

      Trading Spotlight

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      0,1775EUR -7,07 %
      CEO lässt auf “X” die Bombe platzen!mehr zur Aktie »
      Avatar
      schrieb am 08.02.01 14:36:01
      Beitrag Nr. 6 ()
      tja-weiss nicht,.....aber IRGENDWANN sehen wir wieder die 70 dollar
      kann dauern,aber irgendwann
      am NM weiss man ja nie,wie es weitergeht-irgendwann erwischt es dort jede aktie
      trotz der miese bisher:
      bin doch froh,apple zu haben
      ausserdem überzeugter user
      mein g4 ist state of the art und besser als alle pc´s
      meine imacs sind überdurchschnittlich gut und cool
      aber:
      handhelds,also ipads, wären glaube ich super!
      grüsse
      Avatar
      schrieb am 08.02.01 14:41:03
      Beitrag Nr. 7 ()
      ach ja-bevor ich es vergesse:
      etwas ist doch mies-der verkauf-zumindest bei uns in österreich
      die händler handeln wie ein monopolbetrieb-es gibt ja fast keine!
      service ein witz:
      beispiel:
      hatte im jahr 2000 bei apple-händler insgesamt 200 000 öS ausgegeben-umgerechnet ca 28500DM
      bedient bin ich wie der letzte dreck worden
      da wurden mir zb laserdrucker verkauft, die nicht mehr am markt waren,wurden mir gebrauchte(!) imacs verkauft! usw.,....
      da helfen die prozente auch nicht die man bekommt
      in zukunft bestelle ich apple-produkte nur mehr übers net
      grüsse
      Avatar
      schrieb am 10.02.01 12:46:28
      Beitrag Nr. 8 ()
      Hallo Leute ,
      ich bin ein überzeugter Apple fan , die neuen Produkte
      sind einfach super und deswegen kauf ich mir die Aktie !
      Langfristig fährt man mit Apple wahrscheinlich zugal große
      Gewinne ein , also kaufen , kaufen , ...
      Harry
      Avatar
      schrieb am 12.02.01 20:36:25
      Beitrag Nr. 9 ()
      Hat schon jemand Apples Fernseh- und Kinopräzens analysiert?

      Oft kann ich in den Nachrichten die Apple-Computer bewundern......
      Avatar
      schrieb am 13.02.01 11:57:42
      Beitrag Nr. 10 ()
      Hallo zusammen,
      kann mir vielleicht einen guten Optionsschein für unsere
      geliebte Appleaktie nennen, natürlich für steigende Kurse!!!

      Kephas
      Avatar
      schrieb am 15.02.01 04:56:32
      Beitrag Nr. 11 ()
      Hi mac`s

      Habt ihr das schon gelesen ?
      Teil 1 .
      Bei Bigcharts.com

      About
      BigCharts
      Article for Apple Computer, Inc.  (NASDAQ NM:AAPL)
      5:28 PM  
      most recent headlines
      next article:


            
      Management`s Discussions: 10-Q, APPLE COMPUTER INC 1 of 2

            
       MONDAY, FEBRUARY 12, 2001 5:28 PM
       - Edgar Online
      (Edgar Online via COMTEX)
      Company Name: APPLE COMPUTER INC
      (SYMBOL:AAPL)
      MANAGEMENT`S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
      THIS SECTION AND OTHER PARTS OF THIS FORM 10-Q CONTAIN FORWARD-LOOKING
      STATEMENTS THAT INVOLVE RISKS AND UNCERTAINTIES. THE COMPANY`S ACTUAL RESULTS
      MAY DIFFER SIGNIFICANTLY FROM THE RESULTS DISCUSSED IN THE FORWARD-LOOKING
      STATEMENTS. FACTORS THAT MIGHT CAUSE SUCH DIFFERENCES INCLUDE, BUT ARE NOT
      LIMITED TO, THOSE DISCUSSED IN THE SUBSECTION ENTITLED "FACTORS THAT MAY AFFECT
      FUTURE RESULTS AND FINANCIAL CONDITION" BELOW. THE FOLLOWING DISCUSSION SHOULD
      BE READ IN CONJUNCTION WITH THE 2000 FORM 10-K AND THE CONDENSED CONSOLIDATED
      FINANCIAL STATEMENTS AND NOTES THERETO INCLUDED ELSEWHERE IN THIS FORM 10-Q. ALL
      INFORMATION IS BASED ON THE COMPANY`S FISCAL CALENDAR.
      RESULTS OF OPERATIONS
      Tabular information (dollars in millions, except per share amounts):
      -------------------------------------- --------------------------------------
      FIRST FIRST
      FIRST FOURTH
      QUARTER QUARTER
      CHANGE QUARTER QUARTER CHANGE
      2001 2000
      2001 2000
      -------------------------------------- --------------------------------------
      Net sales $ 1,007 $ 2,343
      (57)% $ 1,007 $ 1,870 (46)%
      Macintosh CPU unit sales
      (in thousands) 659 1,377
      (52)% 659 1,122 (41)%
      Gross margin $ (21) $ 607
      (103)% $ (21) $ 467 (104)%
      Percentage of net sales (2.1)% 25.9%
      (2.1)% 25.0%
      Research and development $ 102 $ 90
      13% $ 102 $ 101 1%
      Percentage of net sales 10% 4%
      10% 5%
      Selling, general and
      administrative $ 297 $ 319
      (7)% $ 297 $ 282 5%
      Percentage of net sales 29% 14%
      29% 15%
      Special Charges $ -- $ 98
      NM $ -- $ -- NM
      Gains from sales of investments $ 71 $ 134
      (47)% $ 71 $ 83 (14)%
      Unrealized loss on convertible
      securities $ (13) $ --
      NM $ (13) $ -- NM
      Interest and other income, net $ 67 $ 40
      68% $ 67 $ 62 8%
      Provision (benefit) for income
      taxes $ (88) $ 91
      (197)% $ (88) $ 59 (249)%
      Effective tax rate 30% 33%
      30% 26%
      Net income (loss) before
      accounting change $ (207) $ 183
      (213)% $ (207) $ 170 (222)%
      Effect of accounting change, net $ 12 $ --
      NM $ 12 $ -- NM
      Net income (loss) $ (195) $ 183
      (207)% $ (195) $ 170 (215)%
      Basic earnings (loss) per share
      before accounting change $ (0.61) $ --
      NM $ (0.61) $ -- NM
      Diluted earnings (loss) per share
      before accounting change $ (0.61) $ --
      NM $ (0.61) $ -- NM
      Basic earnings (loss) per share $ (0.58) $ 0.57
      (202)% $ (0.58) $ 0.52 (212)%
      Diluted earnings (loss) per share $ (0.58) $ 0.51
      (214)% $ (0.58) $ 0.47 (223)%
      NM: Not Meaningful
      NET SALES
      Net sales for geographic operating segments and Macintosh unit sales by
      geographic segment and by product follow (net sales in millions and Macintosh
      unit sales in thousands):
      Three Months Ended
      Yr-to-Yr Three Months Ended Sequential
      -------------------
      -------------------
      12/30/00 1/1/00
      Change 12/30/00 9/30/00 Change
      -------- ------
      ------ -------- ------- ------
      Americas net sales $ 513 $1,189
      (57)% $ 513 $1,099 (53)%
      Europe net sales $ 326 $ 626
      (48)% $ 326 $ 369 (12)%
      Japan net sales $ 84 $ 412
      (80)% $ 84 $ 281 (70)%
      Asia Pacific net sales $ 50 $ 77
      (35)% $ 50 $ 86 (42)%
      Americas Macintosh unit sales 329 708
      (54)% 329 688 (52)%
      Europe Macintosh unit sales 230 389
      (41)% 230 224 3%
      Japan Macintosh unit sales 61 235
      (74)% 61 156 (61)%
      Asia Pacific Macintosh unit sales 39 45
      (13)% 39 54 (28)%
      -------- ------
      -------- -------
      Total Macintosh unit sales 659 1,377
      (52)% 659 1,122 (41)%
      ======== ======
      ======== =======Power Macintosh unit sales 173 355 (51)% 173 269 (36)%
      PowerBook unit sales 49 84
      (42)% 49 86 (43)%
      G4 Cube unit sales 29 --
      NM 29 107 (73)%
      iMac unit sales 308 702
      (56)% 308 571 (46)%
      iBook unit sales 100 236
      (58)% 100 89 12%
      -------- ------
      -------- -------
      Total Macintosh unit sales 659 1,377
      (52)% 659 1,122 (41)%
      ======== ======
      ======== ======= FIRST QUARTER FISCAL 2001
      Net sales decreased 57% to $1.007 billion in the first quarter of 2001 compared
      to the same quarter in 2000 and decreased 46% from the fourth quarter of 2000.
      Both the year-over-year and sequential declines in net sales are attributable to
      several factors including continued deterioration in worldwide demand for
      personal computers and rebate programs and price cuts instituted by the Company
      during the quarter that negatively affected the Company`s net sales for the
      quarter by approximately $138 million. In addition, the Company implemented a
      plan to reduce substantially the level of inventory in its distribution channels
      from the amounts at the end of fiscal 2000 to more normal levels by the end of
      the first quarter of 2001. The Company ended fiscal 2000 with substantially more
      inventory in its distribution channels than planned due to the lower than
      expected sell-through of the Company`s products during the fourth quarter of
      that year. The Company reduced channel inventory during the first quarter by
      approximately 300,000 units. These factors contributed to the 52% year-over-year
      decline in total Macintosh unit sales that were experienced across the Company`s
      entire product line. These factors also reduced the average revenue per
      Macintosh unit shipped (a function of total net sales generated by hardware shipments and total Macintosh CPU unit sales) during the first quarter of 2001
      to $1,476, a decline of approximately 12% from the same period in 2000.
      OUTLOOK
      For all of 2001, the Company anticipates net sales will decline as compared to
      2000 to approximately $6 billion. The Company currently expects that it will be
      profitable, before the effect of any investment gains, during each of the last
      three quarters of 2001.
      The foregoing statements concerning the Company`s anticipated net sales for all
      of 2001 and profitability for the remainder of fiscal 2001 are forward-looking.
      The Company`s actual results could differ. The Company`s future operating
      results and financial condition are dependent upon general economic conditions,
      market conditions within the PC industry, and the Company`s ability to
      successfully develop, manufacture, and market technologically innovative
      products in order to meet the dynamic conditions within the highly competitive
      market for personal computers. Some of the potential risks and uncertainties
      that could affect the Company`s future operating results and financial condition
      are discussed throughout this Item 2, including the discussion under the heading
      "Factors That May Affect Future Results and Financial Condition."
      SEGMENT OPERATING PERFORMANCE
      The Company manages its business primarily on a geographic basis. The Company`s
      reportable geographic segments include the Americas, Europe, and Japan. The
      Americas segment includes both North and South America. The European segment
      includes European countries as well as the Middle East and Africa. The Japan segment includes only Japan. Each geographic operating segment provides similar
      hardware and software products and similar services. Further information
      regarding the Company`s operating segments may be found in this Form 10-Q in the
      Notes to Condensed Consolidated Financial Statements at Note 9, "Segment
      Information and Geographic Data."
      AMERICAS AND EUROPE
      The operating results of these two segments reflect the Company`s overall
      results. Net sales in the Americas segment during the first quarter of fiscal
      2001 decreased $676 million or 57% compared to the same period in 2000.
      Macintosh unit sales in the Americas decreased 54% on a year-over-year basis.
      Net sales in the Europe segment decreased $300 million or 48% during the first
      quarter of 2001 as compared to the same quarter in 2000, while the segment`s
      Macintosh unit sales decreased 41%. These two segments combined represent approximately 83% of the Company`s total net sales during the first quarter of
      2001 and account for approximately $103 million of the Company`s total operating
      loss for the first quarter of 2001.
      JAPAN
      Net sales in Japan declined 80% or $328 million and Macintosh unit sales
      declined 74% during the first quarter of 2001 as compared to the same quarter in
      2000. The Company`s Japan segment was most impacted by the Company`s plan to
      reduce channel inventory during the first quarter of 2001 which is reflected in
      the 91% decrease in unit sales of iMac in Japan during the first quarter of 2001
      compared to the same quarter in 2000.
      GROSS MARGIN
      Gross margin for the first quarter of 2001 was (2.1)% compared to 25.9% for the
      same quarter in 2000 and 25.0% for the fourth quarter of 2000. In addition to
      lower than normal net sales, margins were negatively impacted by the rebate
      programs and price cuts discussed above instituted by the Company during the
      first quarter that decreased revenue by approximately $138 million.
      Additionally, actual and forecasted declines in net sales caused the Company to
      recognize during the first quarter approximately $122 million of charges associated with purchase order cancellations and loss commitments for component
      purchases. Without these charges, gross margin for the first quarter of 2001
      would have been approximately 21%.
      There can be no assurance that historical or current gross margin will be
      maintained, targeted gross margin levels will be achieved, or current margins on
      existing individual products will be maintained. In general, gross margin and
      margins on individual products will remain under significant downward pressure
      due to a variety of factors, including continued industry wide global pricing
      pressures, increased competition, compressed product life cycles, potential
      increases in the cost and availability of raw material and outside manufacturing
      services, and potential changes to the Company`s product mix, including higher
      unit sales of consumer products with lower average selling prices and lower
      gross margins. In response to these downward pressures, the Company expects it
      will continue to take pricing actions with respect to its products. Gross margin
      could also be affected by the Company`s ability to effectively manage quality
      problems and warranty costs and to stimulate demand for certain of its products.
      The Company`s operating strategy and pricing take into account anticipated
      changes in foreign currency exchange rates over time; however, the Company`s
      results of operations can be significantly affected in the short term by
      fluctuations in exchange rates.
      OPERATING EXPENSES
      Selling, general and administrative expenses, excluding special charges,
      decreased $22 million or 7% during the first quarter of 2001 as compared to the
      same period in 2000. The decrease in selling, general and administrative expenses during the first quarter of 2001 is the result of lower variable
      selling and marketing expenses resulting from the year-over-year 57% decrease in
      net sales and due to lower discretionary spending on marketing and advertising.
      Expenditures for research and development increased 13% between the first
      quarter of fiscal 2001 and the same quarter in 2000 primarily as a result of
      increased spending in 2001 to support multiple new product manufacturing ramps
      and increased research and development headcount of approximately 8%.
      During the first quarter of fiscal 2000, the Company initiated restructuring
      actions resulting in recognition of an $8 million restructuring charge. This
      charge was comprised of $3 million for the write-off of various operating assets and $5 million for employee termination benefits associated with consolidation
      of various domestic and international sales and marketing functions. Of the $5
      million accrued for severance, $2.5 million had been spent by September 30,
      2000, and an additional $1 million was spent in the first quarter of 2001. Of
      the $3 million accrued for the write-off of various assets, substantially all
      was utilized by the end of the second quarter of 2000.
      In December 1999, the Company`s Board of Directors approved a special executive
      bonus for the Company`s Chief Executive Officer for past services in the form of
      an aircraft with a total cost to the company of approximately $90 million, the
      majority of which is not tax deductible. Approximately half of the total charge
      is the cost of the aircraft. The other half represents all other costs and taxes
      associated with the purchase.
      INTEREST AND OTHER INCOME (EXPENSE), NET
      Interest and other income and expense (net) increased $27 million or 68% to $67
      million during the first quarter of fiscal 2001 compared to the same quarter in
      2000. This increase is attributable primarily to two factors. First, interest
      income increased approximately $17 million or 36% between the first quarter of
      2001 and the same quarter in 2000 as a result of higher cash, cash equivalents,
      and short-term investment balances and due to an increase in the overall yield
      earned on the Company`s investment portfolio. Second, net gains from foreign exchange and net gains classified in other income and expense associated with
      derivative instruments were approximately $10 million higher in the first
      quarter of 2001 compared to the same period in 2000. For the second half of
      fiscal 2001, the Company expects a moderate decline in net interest income as a
      result of declining market interest rates.
      During the first quarter of 2001, the Company sold 3.8 million shares of ARM
      stock for net proceeds of approximately $35 million and a gain before taxes of
      $35 million. During the first quarter of 2001, the Company also sold 1 million
      shares of Akamai stock for net proceeds of approximately $39 million and a gain
      before taxes of $36 million.
      On October 1, 2000, the Company adopted SFAS No. 133. SFAS No. 133 establishes
      accounting and reporting standards for derivative instruments, hedging
      activities, and exposure definition. Net of the related income tax effect of
      approximately $5 million, adoption of SFAS No. 133 resulted in favorable
      cumulative-effect-type adjustment to net income of approximately $12 million.
      The $17 million gross transition adjustment was comprised of a $23 million
      favorable adjustment for the restatement to fair value of the derivative
      component of the Company`s investment in Samsung, partially offset by the
      unfavorable adjustments to certain foreign currency and interest rate
      derivatives. Management does not believe that adoption of SFAS No. 133 will
      significantly alter the Company`s hedging strategies. However, its application
      may increase the volatility of other income and expense and other comprehensive
      income. SFAS No. 133 also requires the Company to adjust the carrying value of
      the derivative component of its investment in Samsung to earnings on a
      go-forward basis, the before tax effect of which during the first quarter of
      2001 was an unrealized loss of approximately $13 million.
      PROVISION FOR INCOME TAXES
      As of December 30, 2000, the Company had deferred tax assets arising from
      deductible temporary differences, tax losses, and tax credits of $612 million
      before being offset against certain deferred tax liabilities for presentation on
      the Company`s balance sheet. This asset is generally realizable based on the
      ability to offset existing deferred tax liabilities. As of December 30, 2000, a
      valuation allowance of $30 million was recorded against the deferred tax asset
      for the benefits of tax losses that may not be realized. The valuation allowance relates principally to the operating loss carryforwards acquired from NeXT, the
      utilization of which is subject to certain limitations imposed by the Internal
      Revenue Code. The Company will continue to evaluate the realizability of the
      deferred tax assets quarterly by assessing the need for and amount of the
      valuation allowance.
      The Company`s effective tax rate for the three months ended December 30, 2000,
      was approximately 30%. This effective rate is less than the statutory federal
      income tax rate of 35% due primarily to the reversal of a portion of the
      previously established valuation allowance for tax loss and credit carryforwards
      and certain undistributed foreign earnings for which no U.S. taxes will be
      provided. The Company`s effective tax rate for the first quarter of 2000 was
      approximately 33% and includes the effect of the special executive bonus of $90
      million accrued during that quarter. The effective tax rate during the first
      quarter of 2000 without this charge was approximately 25%.
      THE COMPANY CURRENTLY BELIEVES THAT ITS EFFECTIVE TAX RATE FOR THE REMAINDER OF
      FISCAL 2001 WILL BE APPROXIMATELY 30%. THE FOREGOING-STATEMENTS ARE FORWARD-
      LOOKING. THE COMPANY`S ACTUAL RESULTS COULD DIFFER BECAUSE OF SEVERAL FACTORS,
      INCLUDING THOSE SET FORTH BELOW IN THE SUBSECTION ENTITLED "FACTORS THAT MAY
      AFFECT FUTURE RESULTS AND FINANCIAL CONDITION." ADDITIONALLY, THE ACTUAL FUTURE
      TAX RATE WILL BE SIGNIFICANTLY IMPACTED BY THE AMOUNT OF AND JURISDICTION IN
      WHICH THE COMPANY`S FOREIGN PROFITS ARE EARNED.
      LIQUIDITY AND CAPITAL RESOURCES
      The following table presents selected financial information and statistics for
      each of the fiscal quarters ending on the dates indicated (dollars in millions):
      12/30/00
      9/30/00 1/1/00
      --------
      ------- -------
      Cash, cash equivalents, and short-term investments $ 4,065
      $ 4,027 $ 3,660
      Accounts receivable, net $ 441
      $ 953 $ 892
      Inventory $ 21
      $ 33 $ 15
      Working capital $ 3,289
      $ 3,494 $ 2,944
      Non-current debt and equity investments $ 447
      $ 786 $ 2,140
      Long-term debt $ 311
      $ 300 $ 300
      Days sales in accounts receivable (a) 40
      46 37
      Days of supply in inventory (b) 2
      2 1
      Days payables outstanding (c) 57
      74 66
      Operating cash flow (quarterly) $ (13)
      $ 158 $ 373
      (a) Based on ending net trade receivables and most recent quarterly net sales
      for each period (b) Based on ending inventory and most recent quarterly cost of
      sales for each period (c) Based on ending accounts payable and most recent
      quarterly cost of sales adjusted for the change in inventory
      As of December 30, 2000, the Company had $4.065 billion in cash, cash
      equivalents, and short-term investments, an increase of $38 million or 1% over
      the same balances at the end of fiscal 2000. For the first quarter of fiscal
      2001, the Company`s primary source of cash was $556 million in cash flows from
      investing activities. Cash generated by investing activities consisted primarily
      of $1 billion in proceeds from the maturities of short-term investments and $74
      million in proceeds from the sale of ARM and Akamai shares. These sources of
      cash were partially offset by purchases of short-term investments for $634
      million. Cash used for operating activities was primarily from a net loss of
      $195 million and decreases in accounts payable partially offset by a decrease in
      accounts receivable and an increase in other current liabilities.
      In July 1999, the Company`s Board of Directors authorized a plan for the Company
      to repurchase up to $500 million of its common stock. This repurchase plan does
      not obligate the Company to acquire any specific number of shares or acquire
      shares over any specified period of time. During 2000, the Company repurchased a total of 2.55 million shares of its common stock at a cost of $116 million. No
      shares were repurchased in the first quarter of 2001. Since inception of the
      plan, the Company has repurchased a total of 5.05 million shares of its common
      stock at a cost of $191 million.
      The Company believes its balances of cash, cash equivalents, and short-term
      investments will be sufficient to meet its cash requirements over the next
      twelve months, including any cash utilized by its stock repurchase plan.
      However, given the Company`s current non-investment grade debt ratings (Standard
      and Poor`s Rating Agency of BB and Moody`s Investor Services of Ba2), if the
      Company should need to obtain short-term borrowings, there can be no assurance
      such borrowings could be obtained at favorable rates. The inability to obtain
      such borrowings at favorable rates could materially adversely affect the
      Company`s results of operations, financial condition, and liquidity.
      NON-CURRENT DEBT AND EQUITY INVESTMENTS
      The Company holds significant investments in ARM Holdings plc (ARM), Samsung
      Electronics Co., Ltd. (Samsung), Akamai Technologies, Inc. (Akamai) and
      EarthLink Network, Inc. (EarthLink). These investments are carried at fair value
      in the consolidated balance sheets and are classified as non-current debt and
      equity investments. Any realized gains on the sale of these investments have
      been included in other income. The Company believes it is likely there will be
      significant fluctuations in the fair value of these investments in the future.
      Additional information related to the Company`s non-current debt and equity
      investments may be found in this Form 10-Q in the Notes to Consolidated
      Financial Statements at Note 4, " Non-Current Debt and Equity Investments and
      Other Strategic Investments."
      FACTORS THAT MAY AFFECT FUTURE RESULTS AND FINANCIAL CONDITION
      The Company operates in a rapidly changing environment that involves a number of
      uncertainties, some of which are beyond the Company`s control, that will affect
      the Company`s future results and business and may cause the Company`s actual
      results to differ from those currently expected. Therefore, past financial
      performance should not be considered to be a reliable indicator of future
      performance, and investors should not use historical trends to anticipate
      results or trends in future periods.
      The personal computer industry is highly competitive and is characterized by
      aggressive pricing practices, downward pressure on gross margins, frequent
      introduction of new products, short product life cycles, continual improvement
      in product price/performance characteristics, price sensitivity on the part of
      consumers, and a large number of competitors. The Company`s results of
      operations and financial condition have been, and in the future may continue to
      be, adversely affected by industry wide pricing pressures and downward pressures
      on gross margins. The personal computer industry has also been characterized by
      rapid technological advances in software functionality, hardware performance,
      and features based on existing or emerging industry standards. Further, as the
      personal computer industry and its customers place more reliance on the
      Internet, an increasing number of Internet devices that are smaller and simpler
      than traditional personal computers may compete for market share with the
      Company`s existing products. Several competitors of the Company have either
      targeted or announced their intention to target certain of the Company`s key
      market segments, including consumer, education, and design and publishing.
      Additionally, several of the Company`s competitors have introduced or announced
      plans to introduce products that mimic many of the unique design, technical
      features, and solutions of the Company`s products. Many of the Company`s
      competitors have greater financial, marketing, manufacturing, and technological
      resources, as well as broader product lines and larger installed customer bases
      than those of the Company. Additionally, the Company`s future operating results
      and financial condition may be affected by overall demand for personal computers
      and general customer preferences for one platform over another or one set of
      product features over another.
         


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      Avatar
      schrieb am 15.02.01 05:07:54
      Beitrag Nr. 12 ()
      Teil 2

      Eure meinungen bitte.

      bye tarex



      About
      BigCharts
      Article for Apple Computer, Inc.  (NASDAQ NM:AAPL)
      5:26 PM  

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      Management`s Discussions: 10-Q, APPLE COMPUTER INC 2 of 2

            
       MONDAY, FEBRUARY 12, 2001 5:26 PM
       - Edgar Online
      The Company is currently the only maker of hardware using the Mac OS. The Mac OS has a minority market share in the personal computer market, which is dominated by makers of computers utilizing Microsoft Windows operating systems. The Company`s future operating results and financial condition are substantially dependent on its ability to continue to develop improvements to the Macintosh platform in order to maintain perceived design and functional advantages over competing platforms.
      Additional risks and uncertainties that could have an adverse impact on the Company`s future operating results and financial condition include, among other things, continued or worsening worldwide and regional economic conditions, risks associated with product introductions and transitions, including the planned introduction of Mac OS X in 2001; risk that the Company will forecast
      incorrectly and produce or order from third parties excess or insufficient
      inventories of particular products; the Company`s ability to supply products
      free of latent defects or other faults; increasing dependence on third-parties
      for manufacturing and other outsourced functions such as logistics; the
      availability of key components on terms acceptable to the Company; the
      availability of certain components and services essential to the Company`s
      business currently obtained by the Company from sole or limited sources,
      including PowerPC RISC microprocessors developed by and obtained from IBM and
      Motorola and the final assembly of certain of the Company`s products; the
      ability of the Company`s suppliers to provide a sufficient supply of microprocessors with price/performance features that compare favorably with
      those supplied to the Company`s competitors; the Company`s ability to increase
      its share of the education market or maintain its existing share of the market;
      the continued viability of the Company`s existing distribution channels; risks
      associated with international operations, including economic and labor
      conditions, regional economic problems, political instability, tax laws, and
      currency fluctuations; the continued support of third-party software developers
      and the continued availability of third-party software for particular
      applications; the future availability of any necessary patent or other rights to
      technology on commercially reasonable terms; fluctuations in the product,
      geographic, and channel mix of the Company`s net sales; the Company`s ability to
      attract, motivate and retain key employees; volatility in and/or impairment of
      the fair value of certain of the Company`s minority debt and equity investments;
      managing the continuing impact of the European Union`s transition to the Euro as
      its common legal currency; and continued volatility of the Company`s stock
      price.
      For a discussion of these and other factors affecting the Company`s future
      results and financial condition, see "Item 7 Management`s Discussion and
      Analysis Factors That May Affect Future Results and Financial Condition" and
      "Item 1 - Business" in the Company`s 2000 Form 10-K.
      ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
      THE INFORMATION PRESENTED BELOW REGARDING MARKET RISK CONTAINS FORWARD-LOOKING
      STATEMENTS THAT ARE SUBJECT TO RISKS AND UNCERTAINTIES. THE COMPANY`S ACTUAL
      RESULTS MAY DIFFER SIGNIFICANTLY FROM THOSE DISCUSSED BELOW AND ELSEWHERE IN
      THIS FORM 10-Q REGARDING MARKET RISK. THE FOLLOWING DISCUSSION SHOULD BE READ IN
      CONJUNCTION WITH THE 2000 FORM 10-K AND THE CONDENSED CONSOLIDATED FINANCIAL
      STATEMENTS AND NOTES THERETO INCLUDED ELSEWHERE IN THIS FORM 10-Q.
      FOREIGN CURRENCY RISK
      Overall, the Company is a net receiver of currencies other than the U.S. dollar
      and, as such, benefits from a weaker dollar and is adversely affected by a
      stronger dollar relative to major currencies worldwide. Accordingly, changes in
      exchange rates, and in particular a strengthening of the U.S. dollar, may
      negatively affect the Company`s net sales and gross margins as expressed in U.S.
      dollars.
      The Company enters into foreign exchange forward and option contracts with financial institutions primarily to protect against currency exchange risk
      associated with expected future cash flows, existing assets and liabilities,
      certain firmly committed transactions, and probable but not firmly committed
      transactions. Generally, the Company`s practice is to hedge a majority of its
      existing material foreign exchange transaction exposures. However, the Company
      may not hedge certain foreign exchange transaction exposures due to
      immateriality, prohibitive economic cost of hedging particular exposures, and
      availability of appropriate hedging instruments. Foreign exchange forward
      contracts are carried at fair value in other current assets and liabilities.
      INTEREST RATE RISK
      The Company`s exposure to market risk for changes in interest rates relates primarily to the Company`s investments and long-term debt obligations and
      related derivative financial instruments. The Company places its investments
      with high credit quality issuers and, by policy, limits the amount of credit
      exposure to any one issuer. The Company`s general policy is to limit the risk of
      principal loss and ensure the safety of invested funds by limiting market and
      credit risk. While the Company is exposed to interest rate fluctuations in many
      of the world`s leading industrialized countries, the Company`s interest income
      and expense is most sensitive to fluctuations in the general level of U.S.
      interest rates. In this regard, changes in U.S. interest rates affect the
      interest earned on the Company`s cash, cash equivalents, and short-term
      investments as well as costs associated with foreign currency hedges.
      During the last two years, the Company has entered into interest rate swaps with financial institutions in order to better match the Company`s floating-rate
      interest income on its cash equivalents and short-term investments with its
      fixed-rate interest expense on its long-term debt, and/or to diversify a portion
      of the Company`s exposure away from fluctuations in short-term U.S. interest
      rates. The Company may also enter into interest rate contracts that are intended
      to reduce the cost of the interest rate risk management program. The Company
      does not hold or transact in such financial instruments for purposes other than
      risk management.
      RISK MANAGEMENT ACTIVITIES
      To ensure the adequacy and effectiveness of the Company`s foreign exchange and interest rate hedge positions, as well as to monitor the risks and opportunities
      of the non-hedge portfolios, the Company continually monitors its foreign
      exchange forward and option positions, and its interest rate swap, option and
      floor positions both on a stand-alone basis and in conjunction with its
      underlying foreign currency and interest rate related exposures, respectively,
      from both an accounting and an economic perspective. However, given the
      effective horizons of the Company`s risk management activities and the
      anticipatory nature of the exposures intended to hedge, there can be no
      assurance the aforementioned programs will offset more than a portion of the
      adverse financial impact resulting from unfavorable movements in either foreign
      exchange or interest rates. In addition, the timing of the accounting for
      recognition of gains and losses related to derivative instruments for any given period may not coincide with the timing of gains and losses related to the underlying economic exposures and, therefore, may adversely affect the Company`s operating results and financial position.
      On October 1, 2000, the Company adopted SFAS No. 133. SFAS No. 133 establishes
      accounting and reporting standards for derivative instruments, hedging activities, and exposure definition. Management does not believe that adoption
      of or ongoing application of SFAS No. 133 will significantly alter the Company`s
      hedging strategies. However, its application may increase the volatility of
      other income and expense and other comprehensive income.
      The Company`s market risks at December 30, 2000, are not significantly different from those discussed "Item 7A. -Disclosures About Market Risk" in the Company`s 2000 Form 10-K. Also, refer to "Note 6 - Derivative Financial Instruments," of
      this Form 10-Q for additional discussion regarding the Company`s market risks,
      its accounting for derivatives, and the impact of adoption of SFAS No. 133.
      (c) 1995-1999 Cybernet Data Systems, Inc. All Rights Reserved.
      Received by Edgar Online: Feb. 12, 2001
      CIK Code: 0000320193
      SEC Accession Number: 0000912057-01-004642
         


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      Avatar
      schrieb am 18.02.01 15:24:27
      Beitrag Nr. 13 ()
      der neue G4 7xx könnte im pro-bereich der absolute knaller werden. Durch das serienmäßige superdrive, mit dem man 4.7 Gb DVD-Masterrohlinge beschreiben kann, erhält man zusammen mit der DVD pro- und Final Cut Pro Software eine KOMPLETTE Video/DVD Authoring Workstation für ca. 15 TDM!! Über die mögliche anbindung von DLT-Laufwerken zur Produktion von DVD9 und DVD18 kann ich momentan noch nichts sagen.
      Zum Vergleich: Alle Anderen profesionellen Authoring-Lösungen (nur Software) beginnen bei ca. 15 TDM, dazu noch ein DVD writer für 10 TDM und natürlich einen entsprechend ausgestatteten Rechner, also mindestens das doppelte. Dazu dann noch mindestens eine leistungsfähige DV-Schnittlösung für ca. 5TDM.
      Insbesondere bei der Software hat Apple mit dem Aufkauf von Astarte einen sehr geschickten schritt getan, denn die Firma wollte Ihre Authoring-Software DVD Director pro auch für win2k anbieten - und da hat Apple jetzt natürlich die Hand drauf. Somit ist für win-systeme weit und breit keine günstige authoring-software verfügbar!

      Die Verkaufszahlen für die große machine werden in den nächsten Quartalen IMHO extrem überraschen, ich kenne einige aus dem MM-Lager - mich eingeschlossen - die das erste mal den kauf eines teuren Macs ernsthaft erwägen. Nochmal: Für den Preis einer Nur-Software bekommt man bei Apple eine komplette Workstation.

      Zudem sollte man sich schnellstens von Aktien des CD/DVD - Authoringspezielisten Sonic Solutions trennen, die Firma wird zusätzlich unter Druck geraten. Deren Systeme kosten teilweise über 50.000 $ und können auch nicht mehr.

      kju
      Avatar
      schrieb am 21.02.01 16:47:03
      Beitrag Nr. 14 ()
      Apple`s 733MHz Power Mac is ready for duty

      aus: http://www.zdnet.com/zdnn/stories/news/0,4586,2687802,00.htm…

      Apple Computer said it has started shipping the 733MHz Power Mac, its top-of-the-line desktop machine that includes a SuperDrive capable of reading and writing both CDs and DVDs.

      The new Power Mac, which Apple Computer (Nasdaq: AAPL) announced at last month`s Macworld Expo in San Francisco, helps Apple narrow the megahertz gap between its computers and those that use Intel processors.

      Cupertino, Calif.-based Apple had said the new Power Mac would ship in February.

      Despite Monday`s announcement, supplies of the $3,499 systems are expected to be extremely tight. Apple executives have said demand is expected to be higher than supply throughout this quarter for the high-end machine, which also comes with Apple`s new iTunes and iDVD software.

      The start of shipments comes on the eve of this week`s Macworld Expo Tokyo, where Steve Jobs is expected to announce new iMacs, most likely including rewritable CD drives.

      Apple is counting on the new models to help boost sagging sales. The company lost $247 million in its most recent quarter as it slashed Mac shipments in an effort to whittle down 11 weeks` worth of inventory that had piled up on the shelves of retailers and distributors.

      The effort succeeded in halving the inventory to a more normal five and a half weeks, Apple said last month. However, sales appear to have not picked up much in January. According to new figures from PC Data, Apple`s sales in U.S. retail stores were down 60 percent last month from the same period a year earlier. Apple`s overall sales, including mail order, were down 40 percent in January, year over year.

      Salomon Smith Barney analyst Richard Gardner said in a report Tuesday that sales in Europe have been the only bright spot for PC sales but noted that just 20 percent of Apple`s sales come from Europe.

      Bye SHEARER
      Avatar
      schrieb am 21.02.01 20:12:53
      Beitrag Nr. 15 ()
      Hi, keine Ahnung warum heute Apple teilweis e so gut abging, aber zu Lachen gibt es wirklich nichts...

      http://www.theregister.co.uk/content/39/17102.html

      Mac desktop sales slide 62 per cent
      By: Tony Smith
      Posted: 21/02/2001 at 17:17 GMT

      If Apple does unveil new iMacs and iBooks at MacWorld Expo
      Tokyo tomorrow, it better pray that punters like them.

      US consumers certainly didn`t like what the company was offering
      last month. Retail sales of desktop Macs fell 62 per cent year on
      year, according to US retail market watcher PC Data`s latest figures.
      Notebooks sales were down 36 per cent.

      Of course, Apple was always going to have a rough January, what
      with shipments expected to be down on a poor Christmas sales
      period, and the company`s attempt to shift unsold stock despite the
      prospect of better systems on the way. And its top two Power Mac
      G4 machines, both based on the new PowerPC 7450 chip - the
      long-awaited G4 Plus - have only just begun shipping.

      During January, desktop sales as a whole fell 26 per cent in volume,
      so the issue is affecting the industry as a whole. That said, Apple
      does seem to have been particularly badly hit.

      Notebooks sales slipped just nine per cent, though Sony clearly
      weathered the changing market conditions with aplomb, notching up
      a 137 per cent increase in Vaio sales. Hewlett-Packard was up 85
      per cent. Apple dismal drop was shared by Compaq (down 41 per
      cent) and Toshiba (33 per cent). Again, limited availability of new
      product - specifically the PowerBook G4 - won`t have done Apple
      any favours.

      PC Data analyst Stephen Baker, cited by MacCentral, noted that
      consumers seems to be less interested in low prices as more
      features and higher system specs. That suggests experienced users
      are continuing to buy machines, while less savvy consumers are not.
      That`s good news for Apple, which is expected to announce major
      upgrades to its consumer line-up this week. ®

      Bye SHEARER
      Avatar
      schrieb am 09.03.01 03:51:39
      Beitrag Nr. 16 ()
      Hi ,

      hier mal ein interview von themac.de und der link zum consors interview.

      consors:

      http://www3.consors.de/Apps/WebObjects/eMailVerteilerHTMLSer…


      Apple bring die neuen rechner jetzt doch noch billiger raus , zumindest hier drueben.


      themac :

      Was Apple zu den neuen iMacs, Cubes und zum AppleStore meint
      Wir hatten die Möglichkeit, mit Apple ein Interview über die aktuelle Entwicklung, die neuen iMacs, den Apple Store und über die Posionierung der Modelle ein Interview zu führen. Zur Verfügung stand uns dabei Georg Albrecht von Apple.
      themac.de: Apple hat in Deutschland dank dem iMac ja den Marktanteil deutlich steigern
      können, wie beurteilen Sie die aktuelle Entwicklung?
      Georg Albrecht: Wir haben im letzten Jahr den Marktanteil deutlich steigern können,
      regionale Zahlen nennen wir grundsätzlich nicht. Ich muss Sie da auf die
      Marktforschungsunternehmen IDC und Dataquest verweisen.

      themac.de: In Deutschland existiert scheinbar die psychologisch wichtige "2000 DM
      Grenze". Die letzten iMac´s blieben mit 1999 DM ja darunter, was wir sehr
      positiv auffaßten, die neuen iMacs kosten allerdings 500 DM mehr und haben
      nur 50 MHz mehr. Womit rechtfertigen Sie diesen Schritt?
      Georg Albrecht: Alle iMacs sind jetzt für AirPort vorbereitet und verfügen über eine
      FireWire-Schnittstelle für den digitalen Videoschnitt, auch das kleinste
      Modell. Wer darauf verzichten kann, findet im Fachhandel noch das ältere
      Einstiegsmodell iMac 350 Indigo für unter 2000.- DM.

      themac.de: Die neuen Farben wurden sehr stark kritisiert: Kann Apple Deutschland hier
      die Farbwahl für den hiesigen Markt beeinflussen, oder meinen Sie, die Farbe
      sei auch für Deutschland sehr gut geeignet ?
      Georg Albrecht: Schön, dass es einmal mehr gelungen ist, mit "Flower Power" noch so manchen
      Kommentator aus dem Sessel zu reißen. Die Erfahrung lehrt, dass gerade die
      radikalen Designs ihre Käufer finden. Mag sein, dass das nicht jene Leute
      sind, die sich darüber echauffieren. Aber wir wollen mit dem iMac ja gerade
      neue, jüngere Käuferschichten ansprechen: Leute, die überhaupt nicht wissen
      wollen, was ein PCI-Steckplatz ist, aber dafür trend- und modebewusst sind und Wert auf Individualität legen. Und für konservativere Gemüter gibt es
      die iMac-Modelle auch in den Tönen Blueberry bzw. Graphite (beim
      Spitzenmodell).
      Die neuen TV-Spots zum iMac, die iTunes in den Mittelpunkt stellen, haben
      übrigens einen assoziativen Bezug zur Schlusssequenz von Stanley Kubrick´s
      "2001". Sehr aktuell also, nur müssen Sie nicht mehr zum Jupiter fliegen, um
      einen "psychedelischen Trip" zu erleben, iTunes schafft das nicht minder
      eindrucksvoll...

      themac.de: Die 64 MB Ram in den beiden unteren iMac Modellen halten wir für einen
      schlechten Witz: Nicht einmal MacOS X läuft darauf und selbst ein 256 MB
      Modul kostet im Handel kaum mehr als 200 DM. Hat Apple es wirklich nötig,
      in solchem Maßen zu sparen ?
      Georg Albrecht: Wir liefern den iMac nach wie vor mit Mac OS 9 aus, dafür sind 64 MB
      ausreichend, selbst um mit iMovie zu arbeiten. Wer plant, Mac OS X
      einzusetzen, sollte sich zusätzlichen Speicher besorgen. Wir überlassen es
      dem Kunden, welches Betriebssystem er einsetzen und damit auch, wieviel er
      in Speicher investieren will.

      themac.de: Wird in Deutschland weiterhin Werbung im Fernsehen geschaltet ?
      Georg Albrecht: Im Rahmen unseres Werbemixes ist natürlich auch Fernsehen vorgesehen.

      themac.de: Der deutsche Apple Store ist zwar schön, aber nicht günstig. Viele Leser
      beklagen sich über zu hohe Preise, insbesondere bei Ram und bei Festplatten.
      Apple als ein riesiger Computer Konzern müsste hier doch eigentlich sehr
      günstig an diese Produkte herankommen! Was ist ihre Meinung dazu ?
      Georg Albrecht: Der Apple Store ist eine Ergänzung zum Fachhandel und zum Retail, keine
      Konkurrenz. Wenn jemand einen individuell konfigurierbaren Mac möchte oder
      es etwas weiter zum nächsten Apple Händler hat, findet er im Apple Store
      eine bequeme Einkaufsmöglichkeit. 24 Stunden am Tag, 7 Tage die Woche.

      themac.de: Ein Lob zu den neuen Cube Modellen, wir finden sie wirklich sehr gelungen.
      Allerdings stellt sich doch manchmal die Frage, ob es denn nicht möglich
      wäre einen PCI Slot einzubauen. Apple´s Chefdesigner haben ja schon sehr
      viel hin bekommen, dann müsste das doch auch noch machbar sein, oder geht
      fehlt hier einfach der Platz?
      Oder könnte ein Cube mit PCI (z.B. für TV) für 3000 DM den Verkauf der
      Profimodelle hindern ?
      Georg Albrecht: Der zusammenklappbare PCI-Slot (in voller Bauhöhe natürlich) ist noch nicht
      erfunden worden... Sie würden außerdem einen Lüfter benötigen, um die
      Wäremeentwicklung der PCI-Karte abzufangen, dafür wieder ein stärkeres
      Netzteil usw. Das Konzept des Cube wäre damit nicht vereinbar: Kompakt,
      lüfterlos und lautlos soll er sein. 95 Prozent unserer Kunden benötigen
      übrigens keinen PCI-Slot, sollen diesen aber für die 5 Prozent immer
      mitbezahlen? Wer interne Erweiterungsmöglichkeiten benötigt, sollte an den
      Kauf eines Power Mac G4 denken. Der Cube ist im übrigen komplett ausgestattet, und über USB und Firewire lässt sich an ihn nahezu alles extern anschließen.

      themac.de: Auf Anregung eines Lesers noch eine weitere
      Frage: Die wäre, ob Apple den G4 Cube als
      Einsteigermodell oder als Profimodell profilieren will.
      Georg Albrecht: Weder noch. Die Bedürfnisse der Anwender sind zu unterschiedlich, die
      bisherigen Kategorien lösen sich immer mehr auf. Früher konnte man ein
      Einstiegsmodell noch eindeutig am Preis identifizieren, heute geht das nicht
      mehr so ohne weiteres, der Cube mit 17" Display beispielsweise kommt der
      Preisregion, in der ein 600 MHz-iMac liegt, schon recht nahe. Anderes
      Beispiel: Früher war der typische Bürorechner ein Desktop-Modell, heute
      greifen immer mehr Office-Anwender zum PowerBook. Früher hat der Hersteller
      sein Produkt noch eindeutig "positionieren" können und dem Kunden Vorgaben
      gemacht, heute entscheidet der Kunde, was am besten zu seinem persönlichen
      Lebens- und Arbeitsstil passt.

      themac.de: Zum Anderen
      kritisiert ein Leser ihren Support als ziemlich langsam und inkompetent, was
      Fragen zu älteren Rechnern angeht. Wir haben damit keine Erfahrungen (G3 B&W
      läuft seit langem ohne Probleme), aber sicherlich sind auch nicht alle
      Macintoshs so zuverlässig. Wie hat Apple den Support in den letzten Jahren
      dem Zuwachs angepasst ?
      Georg Albrecht: Sie haben 90 Tage ab Kaufdatum Ihres Apple Produkts Anspruch auf
      telefonischen Support bei der Lösung von Problemen mit Ihrer Hardware oder
      Betriebssystem-Software. Danach wird der Telefonsupport kostenpflichtig. Zur
      Verlängerung und Erweiterung des technischen Supports bietet Apple auch
      einen sog. "AppleCare Protection Plan" an, der für verschiedenen
      Produktgruppen zur Verfügung steht.
      Daneben baut Apple baut seine kostenlosen Online-Support-Ressourcen immer
      weiter aus, über http://www.apple.com/support/index-d.html finden Sie einen
      Einstieg und Informationen auch zu älteren Modellen, etwa Handbücher, Spezifikationen, das Online Support-Forum ("Knowlede Base" und tausende von
      Einträgen in der "Technical Info Library" (alles in englischer Sprache).

      themac.de: Noch eine letzte Frage: Welchen (i)Mac benutzen Sie privat und welchen
      beruflich ?
      Georg Albrecht: Ein PowerBook.


      Beitrag zu dieser Diskussion schreiben


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