The less bumpy way to ride e-commerce = Rakuten (Seite 630)

[FlankerStan]

Kobo Writing Life Adds Cost-Per-Circulation Model Option for the OverDrive Library Borrowing System

MAY 27, 2020

New Addition: Through the CPC Model, OverDrive distribution outlets will pay the self-published author each time an eBook is checked out by a customer (“CPC price”). The CPC price is 10 percent of the OCOU eBook price, with a minimum price of $0.99 USD. As with OCOU, multiple customers may check out the title at the same time.

“We are delighted to be able to introduce a new way for Kobo Writing Life authors to reach library readers. We believe in allowing authors to reach readers, however they’d like to read. This exciting new opportunity helps KWL authors further diversify their publishing portfolio and makes it easy for librarians to find and take a chance on new, talented authors,” said Tara Cremin, Senior Manager, Author Experience, Kobo Writing Life.

USA Today bestselling author Penny Reid said: “Libraries are essential for book discovery, now more than ever.”

https://www.kobo.com/news/kobo-writing-life-adds-cost-per-ci…

[FlankerStan]

Antwort auf Beitrag Nr.: 63.857.306 von FlankerStan am 31.05.20 19:30:54

Very stong response since releas

How has the response been since release?

Tsukamoto: Thankfully, we’ve had a great response from our customers. Actually, from the moment I first picked up the prototype during the manufacturing process, I had a feeling it would work out. I made it clear within the company that it would sell, but there was some anxiety until the sales actually started in the market. But since we released it, the results have exceeded our expectations.

Tanaka: Currently, it is one of the best-selling devices at Rakuten Mobile. Also, attention from the media has been higher than we expected. It was great that we were able to show the world that we could create such an amazing phone. Since we released it, praise has also increased online for Rakuten Mobile as a whole.

https://rakuten.today/blog/as-crimson-red-model-hits-stores-rakuten-mini-developers-share-backstory-of-ground-breaking-phone.html

[FlankerStan]

Rakuten Mini has made big waves for a small phone

As Crimson Red model hits stores, Rakuten Mini developers share backstory of ground-breaking phone

2 days ago

In the three months since its release, Rakuten Mobile’s first original device, the Rakuten Mini, has made big waves for a small phone.

Measuring just 10.6cm by 5.3cm and weighing 79 grams, the phone was designed for people who want the convenience of a powerful handset — complete with FeliCa touchless payment capability, facial recognition, high-res 16MP camera and more — but with the added benefit of being able to easily slip it into a small pocket or handbag.

Media in Japan and around the world have praised the phone for its originality and compactness and interest in the device continues to grow with the recent release of a “Crimson Red” version to complement the existing “Night Black” and “Cool White” variants.

https://rakuten.today/blog/as-crimson-red-model-hits-stores-rakuten-mini-developers-share-backstory-of-ground-breaking-phone.html

[FlankerStan]

Rakuten is an owner of Pocketmath

By Indrajeet Deshpande
Friday, May 15, 2020

A demand-side platform (DSP) helps advertisers purchase ad impressions in real-time, over the internet. Considering the competition among DSPs in the market, it can be daunting to pick a DSP that best suits your requirements. Here are five demand-side platform companies and a comparison of their key offerings to help you kickstart your search for the ideal DSP.

Pocketmath PRO

Pocketmath’s self-serve mobile DSP allows brands to reach out to their audience on mobile devices such as smartphones, tablets, and wearable devices. Pocketmath PRO offers cost per mille (CPM) bidding and enables advertisers to target their audience on both — mobile web and mobile apps. Brands can establish mobile app usage-based audience segments using Pocketmath’s AppGraph feature.

It is to be noted that Pocketmath PRO is strictly a mobile DSP and doesn’t offer desktop or cross-device functionality.

Here are the key features of the demand-side platform:

Types of inventory: Banner, video, native, rich media

Targeting Capabilities: Demographic, behavioral, hyperlocal, time-based, publisher/domain URL, carrier, device, OS, retargeting

Reporting: In-built dashboard

DMP Integration: Offers integrations with DMPs such as Lotame and Neustar AdAdvisor Audiences

Anti-fraud Measures: Integrations with Pixalate and Integral Ad Science (IAS)

Pricing: Charges a margin of 20% of the ad spend

https://marketing.toolbox.com/articles/ads/demand-side-platf…

[ellexi]

Japan’s E-Commerce Giant Rakuten Refiles Bid to Form U.S. Bank

https://news.bloomberglaw.com/banking-law/japans-e-commerce-…

[FlankerStan]

Who buys from Rakuten Ichiba?

Rakuten Ichiba has over 115 million customers in Japan, which is more than 90% of the entire population. It encompasses all corners of modern Japanese society, from students to housewives. Unlike Amazon Japan though, the demographic of shoppers on Rakuten Ichiba are typically female users between the ages of 30 and 50, and they are often making family purchases.

When compared with consumers in other parts of the world, the Japanese are fundamentally different in how they shop online. Rather than being motivated solely by price and convenience, they are much more concerned with overall quality.

By nature, Japanese people are careful and considerate in their decision making when shopping. They take time planning their purchases and research the best options available before making a decision to buy.

https://www.webretailer.com/b/selling-on-rakuten-japan/

[FlankerStan]

Rakuten Aquafadas named as leading in Sales Enablement Software Market

Comprehensive Research of Sales Enablement Software Market | • Rakuten Aquafadas • SAN eForce • Whatfix • Autopilot • Pipedrive
Post dateMay 29, 2020

https://coleofduty.com/news/2020/05/29/comprehensive-researc…

[FlankerStan]

Mit solchen Vorleistungen habe ich keine Probleme, weil sie tatsächlich erfolgen und nicht zum Kaschieren

von Gewinnschwäche als Deckmäntelchen benutzt werden:

https://www.sdxcentral.com/articles/news/rakuten-mobiles-amb…

[FlankerStan]

Das eröffnet große Chancen, die sich m.E allerdings nur schwer abschätzen lassen

It is still very much a work in progress, though. To fortify the offer, and burnish its software credentials, Rakuten has signaled its interest in targeted acquisitions. It has already pounced on Innoeye, a US developer of operational support systems that complement the business support systems provided by Netcracker for Rakuten's own network. Externally, Amin evidently believes this "back-office" part of the business needs a dose of innovation that his newly acquisitive employer can administer.

Buying the companies that contribute to its Japanese network is not a complete departure from Rakuten's previous approach. Before today's announcement, it had taken a major stake in Altiostar, another US firm whose software powers radios built by Airspan, NEC (Netcracker's owner) and Nokia. When Altiostar does deals with other service providers, Rakuten indirectly benefits as one of the US company's main investors.

Clearly, though, Rakuten is not out to purchase all the companies that have contributed to its network. These range from industry giants like Cisco and Nokia to much smaller software specialists such as Altiostar and Innoeye. The overarching plan is to bundle the applications and software developed internally, through acquisition and with external partners into what Rakuten calls the Rakuten Communications Platform (RCP). This will then be made available to customers through an app store interface, allowing other service providers to customize their own platforms. If all goes to plan, it will be launched at the end of this year, said Amin.

https://www.lightreading.com/asia/rakuten-mobile-launches-as…

[FlankerStan]

Das müsste dann bei Lyft ähnlich sein

Uber CEO sees ‘signs of life’ after ridership plummeted 80% in April
Published: May 29, 2020 at 11:49 a.m. ET
By Nicole Lyn Pesce

Dara Khosrowshahi tells The Today Show he ‘certainly’ thinks the worst of the coronavirus crisis is over for Uber

https://www.marketwatch.com/story/uber-ceo-sees-signs-of-lif…