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[p2001]

Interview with Real Image Media Technologies director Senthil Kumar

"Qube Cinema is a revolutionary and path-breaking digital/electronic cinema format"


Posted on 16 July 2003

Widely acknowledged as one of the country`s foremost experts in audio and video technologies, Real Image Media Technologies director Senthil Kumar has some truly outstanding achievements to his credit. He set up Media Artists Film and Video Post-production Centre in Chennai shortly after he graduated from college. Media Artists rapidly grew to become the country`s best sound recording studio for film and video programmes.

In 1992, Senthil set up Real Image, along with two colleagues, to bring Avid digital nonlinear editing systems to India. He has also supervised computer graphics and special effects for a number of video programmes. As a consultant to several Indian companies for audio and video, Senthil`s expertise has had a far-reaching influence on the industry at large.

At present, his company has 130 people and branches in Delhi, Mumbai and Hyderabad. In addition, as an expression of his intense interest in software applications for the film, video, audio and entertainment industries worldwide, Senthil promotes a company called South Beach Software. In this interview, Senthil speaks about the latest salvo - Qube Cinema - fired by his company that promises to revolutionise the distribution and exhibition chain in Indian film industry.

Senthil was in Mumbai in last Saturday to demonstrate the product and indiantelevision.com`s Ashwin Kotian caught up with him. Excerpts:


Tell us about a little bit about Real Image Media Technologies?
Real Image Media Technologies is a leading technology enabler in India in the film, audio and video industries - in the areas of production, post-production and delivery. The company has revolutionised the industry by introducing the generic concepts of digital cinema sound and non-linear editing in India. The company has a clear focus on film, video, audio, entertainment technology and provides the best technology for those technical artistes that are passionate about their work.

The company`s international exposure through its strategic alliances has helped it hone its core competencies and look at several unique opportunities in markets worldwide.

Real Image has brought internationally renowned technologies that free a creative mind`s imagination; technologies that make it possible to pursue that perfect idea; to experiment; and to discover a whole new range of exciting possibilities.

We have introduced Avid, Digidesign, DTS, Orad and Digital Cinema - technologies that move picture and sound. We are the only company to bring out two revolutions that changed the face of Indian cinema - in fact our technology almost acquired generic brand status. In fact, the trademark Avid has become an industry standard - similar to Xerox for photocopying.


Why do you claim that Real Image is the only company to have brought two revolutions in the world of Indian cinema?
Real Image is highly regarded in the film, video and audio industries in India for having heralded two significant revolutions in India - Digital Non-Linear Editing (Avid) and Digital Surround Sound for cinema (DTS). We are probably the only one company in the world to do so.

In 1993, the company entered into a partnership with the US-based Avid Technology - the global leader in the non-linear editing business to market their products in India. Currently, there is an installed base of over 500 Avid systems in India with over 70 per cent of the feature films in the country and almost every Indian advertising commercial being edited on Avid systems.

Real Image has also made a considerable impact in the broadcast industry with Orad Virtual Sets from the stable of Orad Hi-tec Systems, Israel. Orad specialises in the development and manufacture of video and real-time image processing technologies for the TV broadcast and post-production markets.

The sound technology base of the company coupled with its exceptional marketing skills makes it a unique entity, best poised to herald other technology revolutions in India and worldwide. In 1995, the company partnered with the US-based company DTS to bring digital cinema sound experience to Indian cinemas. At present, there are over 800 DTS cinemas in India and over 590 Indian films have been produced in the DTS sound format. Real Image also manufactures DTS cinema processors under licence at a facility in Pondicherry.

Through a partnership with Digidesign in 1995, we introduced their digital audio workstations in India.


Tell us about Qube cinema?
Qube Cinema, Real Image`s High Definition Digital Cinema Player, is a uniquely powerful and flexible system for digital cinema designed and manufactured in India to achieve a very attractive price point of just Rs 500,000.

The system can handle scalable resolutions from PAL to High Definition (HD) and has a variable frame rates from 24 fps to 60 fps with support for a variety of standard image formats such as MPEG-2 for compatibility with standard systems, MPEG-4 and Windows Media 9 for the highest quality images with smaller file sizes. Uncompressed playback for post-production work and other critical applications are possible.

The Qube HD Digital Cinema Player can be used with a high definition 3-chip DLP Projector (Barco or Panasonic or Christie). DLP Cinema technology from Texas Instruments forms the basis of high quality projectors for the home and for digital theatres. The projector models and lenses used would vary based on the theatre and screen sizes.

QCinema is a revolutionary and path-breaking digital/electronic cinema format which Real Image Media Technologies soon plans to introduce world-wide post the India launch.


"The Qube Cinema playlists and scheduling are enabled to allow hands-free operations (the control can be placed in the theatre manager`s cabin) of advertising commercials, trailers and the main feature"


What are the additional features of Qube cinema?
The system provides multiple digital surround sound tracks and multi-lingual subtitling as well.

The Qube Cinema playlists and scheduling are enabled to allow hands-free operations (the control can be placed in the theatre manager`s cabin) of advertising commercials, trailers and the main feature. This will make possible different versions of a film for different audiences being played in a multiplex theatre complex. Scheduling can be remotely handled where necessary for centrally controlled advertising.

The rugged controller is so simple that it can be operated by any an ordinary layman primarily - even those who work in rural areas. Finally, the system software can be upgraded to support newer formats to bring the system into conformance with the emerging standards in the near future.


How does Qube compare with the existing options such as the one being sold by Adlabs? Will this technology help in upgrading the theatres in B-C class towns and cities in India?
It is also very flexible in terms of working in extreme temperature conditions - it can work in a non-AC room and bear upto 30 degrees heat. It also has subtitling facilities in multiple languages and can create new markets. It can also deliver digital advertising. There could be ads (condoms or aphrodisiacs) that are shown during the night shows.

Despite having so many features, the system costs Rs 500,000. The projector (Barco or Panasonic or Christie) itself costs around Rs 1.2 million. Adlabs has come up with a new projector system that costs around Rs 750,000. The projector suffices for small multiplex theatres as it is meant for consumer requirements and not necessarily for industry requirements.

With our system, you can get nearly 60-70 per cent better digital output. Also, in the Adlabs projector, the optics are not sealed and there is a risk of dust accumulation. Also, it is possible that the investment might be recovered as these systems will only last for five to six years. Our system is very cost effective and flexible.

The initial feedback is quite encouraging and industry people are quite amazed at our pricing strategy for the combination of sound and HD (high definition). We have priced it in such a way that theatre owners and distributors/exhibitors in A,B or C centres in the country will find our system to be cost effective.

Those who distribute around 100 prints and release 15-20 films can save money on them and recover their investments in two years flat. In the near future, I see distributors and exhibitors buying equipment and leasing it out to the theatre owners in B and C class towns. Many of these theatre owners in B and C class towns are finding it difficult to survive or make a profit.


Can the Qube Cinema system control piracy in ABC class town theatres and protect the rights of distributors and exhibitors?
Digital Rights Management and security features make this a very secure platform for movie screening. The system only allows authorised players to decode content and it allows start date, end date and number of plays to be controlled and monitored.

The Qube system watermarks the content to indicate player serial numbers and play dates/time so even the source of a pirated copy made using a camcorder in the theatre can be uniquely identified. The Real Image system offers options to enable accurate reporting and daily "As-Runs" logs sent to the central server will bring unauthorised shows to an end.


"I feel that we have lost of opportunities as good vernacular language films haven`t been shown to discerning audiences or even metro audiences due to lack of simple technological advancements such as multilingual sub-titling."


Do you feel that the cinema distribution and exhibition chain in India is undergoing some kind of a slow revolution?
A cinema outing has become a social outing and experience. In the US, prints are still in vogue as the distribution chain has a capability to put out up to 4000 prints; 3000 of these prints eventually make their way to other countries in the world.

In India, we cannot have worldwide releases for every film as we don`t have a huge export market. In Europe, there is a similar situation as what prevails in India; they are looking at other options of exhibiting and distributing.

The Indian market is very unique and vernacular language plays an important role here. I feel that we have lost of opportunities as good vernacular language films haven`t been shown to discerning audiences or even metro audiences due to lack of simple technological advancements such as multilingual sub-titling.


Tell us about the Media Artists - Audio Post Production Studios that Real owns?
Media Artists, the company`s highly acclaimed studio complex in Chennai, provides high quality services and facilities for audio post-production. The studios have always been the first to adopt new technologies and tools to enhance the flexibility and the quality of its work.

It was the first studio in India to introduce several technologies including multi-track synchronisation, time-code, digital audio and digital cinema sound. It is also the first studio in India to work in a totally computer based Pro Tools environment for film post-production and mixing. It is the only mix facility in the country, which is THX certified.

This global industry standard certification for technical excellence puts the studios in the same league as premier studios worldwide.


Does Real Image Media also have an advertising film production division?
This division JS Films was established in 1986. Over the last 16 years, the company has produced over 450 commercial films, many of which have been handled from basic concept stage to the final product. Several well-known national companies, advertising agencies and brands have placed their trust in JS for their film production.


The company`s strength has been its marketing perspective. Films produced by the company are made with a sound understanding of the Indian market. Some of the company`s outstanding successes have turned into marketing case studies and have won numerous industry awards.


Tell us about the QJam Music Juke Box?
South Beach, the software division, is engaged in the development of creative solutions for the global entertainment market in the areas of film, video and audio. The software team is also working on several innovative professional media products born of the company`s unique combination of expertise in film, video, audio and computers.

The first product, an innovative digital jukebox called QJamTM. QJam is a hard disk based music jukebox that is controlled by the user through a touch-screen interface.

Our digital Juke Box can download songs; play it for consumers; and also provide incredible flexibility. We have installed 100 such machines at various hotspots in metros and will add 25 machines more by the end of this month. Since, this smart digital Juke Box uses dial up and is web based, we can provide advertising opportunities both inside the system as well on the physical infrastructure that houses the software.




http://www.indiantelevision.com/perspectives/y2k3/interview/…

[p2001]

Times und Independent erwähnen den Börsengang in London:

Regus edges higher after takeover rumours surface again
By Michael Jivkov
17 July 2003


Where would stock brokers, and for that matter stock market reporters, be without Regus on a quiet summer`s day in the markets? The office space provider yesterday gave bulls and bears of its shares plenty to think about as talk circulated in City dealing rooms that Indigo Capital, which already controls 14 per cent of the group, is about to launch a tender offer for a further 15 per cent at 50p.

Should the gossip prove to be correct, this would be great news for bulls of Regus stock, which ticked 0.5p higher to 37.75p. For a long time they have argued that Regus is grossly undervalued and have more recently suggested that the company`s troubled US division is on the verge of coming out of Chapter 11 bankruptcy protection.

However, a tender offer will prove expensive for bears, led by the legendary short seller Simon Cawkwell, AKA Evil Knievil. In total about 25 per cent of Regus` shares are said to be held by shorters such as Cawkwell. If they all decide to cut their positions there will be an almighty bear squeeze which could force the stock`s price even higher than would be expected.

Meanwhile, the men in dark glasses were busy buying into Edinburgh Oil & Gas, up 8.5p at 126.5p. They reckon the oil and gas explorer is in effect up for sale and are convinced that it will attract a hefty premium to current levels. The jewel in Edinburgh`s crown is its 5 per cent stake in the Buzzard oil field, the largest North Sea discovery for 20 years. The site is operated by Canadian group Encana and BG and is expected to produce about 1 billion barrels of oil.

Although the first oil and gas is not expected to flow until 2006, Edinburgh will, by the end of September, have to come up with the cash required to fund its share of the exploration costs. Analysts reckon Edinburgh will need about £100m, a sum far too great for the group. Even if its secures debt financing Edinburgh will have to come up with at least £20m worth of equity, which also looks a little steep for sector minnow. The sale of the company is a perfect solution and the men in dark glasses reckon Edinburgh`s days as an independent entity are numbered.

In the FTSE 100, down 25.4 points at 4,077.1, Aviva rose 13p to 486p as the insurer which has under performed its peers over the past three months played catch-up.

Spectris jumped 10.5p to 417.5p on talk of strong trading at the group. Aga Foodservice gained 9.5p to 212p following bullish comments from broker Arbuthnot Securities. EMI gained 4p to 128p as Sandford Bernstein upped its price target to 131p from 115p, citing improving market conditions for the record group in the US. The American broker said that while second-quarter US album sales had fallen by 6 per cent, the rate of decline in the market had slowed for the third consecutive quarter. SB reckons a turnaround for EMI in the US is in the offing.

HMV dropped 8p to 153p as private equity house Advent Capital sold its stake in the music retailer. UBS and Citigroup Smith Barney placed 30 million HMV shares on behalf of Advent at 153p with various institutional investors. HMV was floated in May of last year. There was also a large placing in Punch Taverns, down 8p to 277p, again on behalf of private equity. Merrill Lynch placed 22 million shares on behalf of a series of firms, which had backed the original buyout of the pubs group from Allied Domecq. Following the placing, private equity groups, including the likes of CVC and Texas Pacific, control 45 per cent of Punch compared with 65 per cent before.

Urbium soared 43.5p to 431.5p as Nicholas Irens, a non-executive director, picked up 2,000 shares at 375p. The acquisition by Mr Irens follows a particularly upbeat trading statement from the late night bars group on Tuesday in which it revealed that the company is trading ahead of expectations. Dealers also reported rumours that its rival Ultimate Leisure, steady at 265.5p, may be running a slide rule over Urbium with a view to tabling a bid.

Electric Word, the publisher, held steady at 6.12p despite the purchase of 200,000 shares at 6p by Nigel Wray, the group`s chairman. Mr Wray now holds 9.9 million shares or 12.7 per cent of the company. XTL Biopharmaceuticals rose 0.87p to 11.37p after Shore Capital disclosed that it had sold its 13 per cent stake in the biotech to Israel Healthcare Ventures, a venture capital group dedicating to investing in the Israeli life sciences industry.

Lorien, the IT services group, crashed 10p to 51.5p after issuing a profit warning.

Orad Hi-Tec Systems had its first day of dealings on the AIM market. The Israeli company, which develops and distributes live television production technology is also listed in Frankfurt. Its shares closed at 91.5p. Orad hopes its listing in London, which did not involve any new equity, will provide greater liquidity and marketability of its shares.



http://news.independent.co.uk/business/market_report/story.j…

[p2001]

July 17, 2003

HMV and Punch offloads liven market
By Nick Hasell
Smaller Capitalisation Shares



LARGE share placings by venture capital backers of Punch Taverns and HMV Group made for an unusually active mid-cap market.
Advent, HMV’s largest shareholder, got the ball rolling by instructing UBS and Citigroup to find buyers for its 31.7 million shares, or 7.8 per cent stake, at Tuesday’s close. That business was completed after hours, with the brokers reporting a placing price of 153p yesterday, against the 192p at which the book and CD retailer floated last year. HMV weakened 8p at 153p.

With uncanny timing, four of the seven private equity holders at Punch also opted to trim their holdings, with Merrill Lynch given the job of offloading a combined 22.2 million shares. That 9 per cent stake found a home at 275p — 45p better than last year’s issue price — and left Punch off 8p at 277p. The FTSE 250 shed 8.2 points at 5,199.5. An upgrade from add to buy from Arbuthnot Securities lifted AGA Foodservice 9½p at 212p. The broker is reassured by this month’s trading update, and believes resilient consumer spending — to which it is exposed through its Fired Earth and Aga shops — and a buoyant home improvement market means the engineer is undervalued relative to its peers. Continued hopes of an approach from Sweden’s Sandvik for its Esab welding arm saw Charter add 10½p at 70p.

Edinburgh Oil & Gas added 8½p at 126½p on word that it has put itself up for sale after being unable to finance the further development of the North Sea’s Buzzard field, where it is a 5 per cent shareholder. Canada’s EnCana and BG, its larger partners in Buzzard, are seen as potential buyers.

XTL Biopharmaceuticals rose 0.87p at 11.37p after Shore Capital, a rebel shareholder, sold a 13 per cent stake to Israel Healthcare Ventures, a venture capital fund, at 12p, against the 7p at which they traded before it turned activist investor. Shore, placated by XTL’s steps to conserve cash, retains 5 per cent. Pursuit Dynamics, the developer of a steam-driven pump, gained 3½p at 43½p on talk of an imminent licensing deal.

Under its fast-track rules to attract companies from other markets, AIM gained its first newcomer in Israel’s Orad Hi-Tec Systems. The developer of TV production technology, which has been listed on Deutsche Börse since 1999, closed 1p better at 91½p.

[p2001]

Link zu #3:

http://www.timesonline.co.uk/article/0,,748-747981,00.html

[Börse.de]

August 2003

Orad unveils new generations of on-air graphics, and new versions of virtual sets and sports production systems at IBC 2003

[darkone]

.... momentan liegt Viz in der Kursentwicklung um Meilen vorne

[Börse.de]

Dig.Übers.

Orad CyberSet paßt online zu AENTV


NEUES YORK -- Orad, der führende Versorger der Welt der virtuellen Studiotechnologie, hat aufgedeckt, daß sein virtuelles Satzsystem CyberSet E vor kurzem durch Netzfernsehen Alternative Entertainment (AENTV) von Los Angeles, von führendem Produzenten und von aggregator der strömenden Mittel Unterhaltung und Informationen für das Internet angebracht wurde.

Das System Orad wird für "unser 20. Jahrhundert," eine strömende videoerfahrung für das Internet, das von Leonard Nimoy bewirtet wird, einer von Hollywoods respektierten Schauspielern und Direktoren benutzt. Das Erscheinen kennzeichnet große Momente im 20. Jahrhundert im Sport, in den Weltnachrichten, in der Unterhaltung und in der Technologie.


"wir schauten lang und hart, bevor eine Entscheidung auf einem virtuellen Satz," getroffen wird, sagte zeichnete Cummings , Präsidenten und CEO von AENTV. "die Entscheidenfaktoren für uns waren der Preis, die Benutzerfreundlichkeit und die Ausbaufähigkeit, die Orad anbieten mußte. Ihre Mustererkennungstechnologie war auch ein Schlüsselfaktor. Vor wir brachten das System einem Monat an und es funktionierte flawlessly nach rechts aus dem Kasten heraus. Wir sind beeindruckt worden sehr.",

Das System Orad ist ein Teil von AENTVs nagelneuem digitalem serienmäßigservice und ist bereits verwendet worden, Sätze für die Deckung AENTVs des Montrealcomedyfestivals zu verursachen, bewirtet von Fred Willard. Das System wird festgelegt, für das tägliche Erscheinen "Reporterminuten Hollywood benutzt zu werden," eine Koproduktion mit dem Reporter Hollywood. Alle graphische Design- und Satzkreation wird in-house von notiertem Entwerfer, David Pina erfolgt.

Mattes Straeb , Präsident von gesagtem Orad USA, "Fernsehen trifft die Maßnahme in Internet-Raum und Pioniere, wie AENTV sind, dem Rest der Welt wie zu zeigend, tun ihn. Und der Teil von dem zeigt, wie das virtuelle Studio ein nützliches Werkzeug für das Webcasting ist. Orad ist sehr erfreut, eine Rolle zu spielen.",

Gegründet in Südkalifornien, alternatives Unterhaltungsnetz, Inc.. fing Betriebe in l996 an und ist ein führender Produzent und ein aggregator des strömenden videoinhalts für Anlieferung über dem Internet. Sendungs- u. Kabelzeitschrift nannte vor kurzem AENTV, zusammen mit ABC, CNN, MSNBC, FUCHS und MTV als einer der "videoaufstellungsorte der Oberseite 10 auf dem Internet.", AENTV ist eine Maßeinheit von iNEXTV, von einem der größten Versorger der Welt des audio-/visualinhalts für das Internet und von vollständig-besessener Tochtergesellschaft von Ampex Corporation (AMEX:AXC).

Orad ist der größte Versorger der Welt der virtuellen Studiotechnologie mit über 100 Installationen und globalem Marktanteil 85%. Zusätzlich zu AENTV umfaßt anderer nordamerikanischer Service, die angebracht haben, Systeme Orad in den letzten Monaten Entdeckungführung Kanada, elektrische Allee, schwarzes Unterhaltungsfernsehen und Kommunikationen Netstar.

Über Orad, das 1993 hergestellt wird, ist Hallo-Technische Systeme Orad ein Weltführer in den virtuellen Satztechnologien, im virtuellen Annoncieren und im Sport, der Werkzeuge überträgt. Orad spezialisiert sich auf die Entwicklung und die Herstellung der video und Realzeitbildübersetzungtechnologien für die Fernsehapparatsendungs- und -pfostenproduktionsmärkte. Seine virtuellen Studiosätze -- CyberSet O, M und E -- basieren auf dem Schmelzverfahren der Mustererkennung und spüren auf und electro-optic Technologien und erlauben freie Bewegung der Kameras und des Talents. Orad entwickelt auch Systeme für das virtuelles Annoncieren und Sport übertragend, die weltweite Anerkennung und Erfolg an einer breiten Strecke der Fälle und der Schauplätze erzielt haben. Zusätzliche Informationen über Orad können an gefunden werden: www.orad-ny.com

Für weitere Informationen treten Sie bitte in Verbindung:

Orad Inc. Matthew Straeb, AlleencSuite 2014, Neues York, 10170, USA-Telefon Des Präsidenten 420 Lexington: (212) Telefax 931 6723: (212) email 931 6730: [e-mail]
www.digitalpostproduction.com/Htm/Articles/ Video/Orad_CyberSet_Goes_On-Line_AENTV.htm - 32k -13Aug.2003

13 Aug.2003 !!!

[Go2Bed]

@darkone

Ich setze darauf, daß Orad hier in Kürze nachziehen kann. Der Kurs hält sich hervorragend und wird wohl kaum noch unter 1,25 fallen. Ein Funke dürfte genügen...

[Börse.de]

@Go2Bed


Mfg A.B.

[Börse.de]

@Go2Bed

Haste mal Feuer !!!!!

Mfg. A.B.

[Go2Bed]

[tenyflex]

hallo Go2bed
ich denke Orad hat Potenzial ohne Ende,aber für für eine positive kurzfristige Kursentwicklung müssen die Ouartalszahlen endlich mal überzeugen.
Mittel- und langfristig sind bei Orad sicherlich einige hundert Prozent drin.Deshalb werde ich auch bei einem nicht so guten Ouartalsergebnis kein Stück aus der Hand geben

[Tommad77]

Wann stehen die Zahlen an ?

[Börse.de]

ABWARTEN !!!!!



Mfg