Samsonite _ A old famous brand again in the Focus of investors??? - 500 Beiträge pro Seite

[CrashKid]

see long term Charts at http://www.otcbb.com/asp/Info_Center.asp
Kürzel: SAMC

A lucky find on a spendthrift day
For a long time, the bankruptcy was the last I had heard of the company.
Few investors know that the company was actually saved. Two private equity firms (Bains and Ares) as well as the Teachers Pension Fund of Ontario stepped in and injected new equity into the firm. That was back in 2003.
Then came Samsonite’s most crucial hiring in years. With the backing of its financiers, the company snatched the CEO of Louis Vuitton. There probably could not have been a better, more high-profile choice of executive.
Given Louis Vuitton’s phenomenal success (it’s one of the key money makers of the world’s most successful luxury conglomerates, Paris-based LVMH), this was the man to lead Samsonite back to its former glory.
It was a random walk down Bond Street that led me onto the trail of this firm’s remarkable comeback. Samsonite has opened a new flagship store right in the midst of London’s premier shopping street. Walking past it, I wondered just how on earth the formerly bankrupt company managed to finance a lease in one of the world’s most expensive retail locations.
Entering the store to investigate, I quickly found out that the company’s product range was more exciting than ever!
It was a shopping trip destined to pay dividends, despite me eventually splashing out on a new suit a few shops further down the road.
Buying into Samsonite through an American backdoor
Samsonite has remained a listed company, only its share is traded on the American OTC bulletin board. This particular market segment doesn’t get much attention from institutional investors.
Hence, Samsonite just announced that it wants to move its listing to London. Being a global brand, the company seems to figure that London, as the world’s most global city, is the right place to stage a proper stockmarket come-back.
Subject to the right market conditions, the private equity firms want to cash in at least some of their stake. But Samsonite is also expected to raise additional equity, so as to enable the new CEO to carry out an ongoing
expansion plan.
Here’s how the New Samsonite will develop
The new man at the helm is Marcello Bottoli. He had previously spent some time at Boston Consulting Group and Procter & Gamble (one of the largest owners of global consumer goods brands).

Bottoli realized the company’s potential: “It is a sleeping beauty. It is a great brand that’s been around a long time, and it just got fat and tired, and we’re trying to make it a young brand that’s pretty and slim.”
His strategy is similar to that of the great fashion houses. None of the firms like Dolce & Gabbana or Jil Sander actually make any money on clothes. Instead, they launch perfumes and handbags. That’s where the money is made. The clothes merely serve to create an image. I remember that Jil Sander makes 70% of its revenue on the back of perfumes.
Bottoli plans to reduce the revenue share of suitcases to 50%, with the remaining sales coming from travel-friendly shoes, handbags, and maybe sunglasses. You get the idea.
All of a sudden, Samsonite isn’t a derelict suitcase producer anymore. It’s a candidate for staking a claim among the world’s successful luxury brands.
There is scope for an immediate rally in share price
Selling an exciting $300 suitcase so as to ‘up-sell’ the customer a $800 handbag, is currently an unproven concept. If it works, it could pay huge dividends. For, at the moment, Samsonite is valued at a mere $275m. At first glance, this doesn’t seem a lot given how well-known the brand is.
A closer look at the figures proves that the share is, indeed, undervalued. The firm leaked that it intends to carry out a placement based on a valuation of $300m to $370m. Currently, the company is valued on the US OTC market at $275m. Even just catching up with the placement price could yield a small profit.
After the placement, a newly-rejuvenated Samsonite could turn into a sought-after investment. After all, if there wasn’t an interesting story to it, the placement wouldn’t happen in the first place. This story is about to get some major publicity.
Seems like one shouldn’t hesitate on this one
The share has gathered speed over the last couple of days. The first few press reports have appeared - though none of them mentioning that the share is actually already listed!
Samsonite is one of those stories that go to show how off-the-beaten track research can give you a real edge. Personally, I’d buy into it straight away. If this works out, you’ll already be ahead once London’s institutional investors start to pick up the story. Here’s an opportunity to outrun the pros.
Alternatively, simply use this information to get your hands onto a quality piece of luggage. After my experiences
with all sorts of cheaper suitcases, I have just cast my eye over one of the suitcases on display in Bond Street. Expensive they may be, but for a seasoned traveller, it’s an investment rather than a cost.
In other words, the coming London listing has already won the company a new customer.

[derbewunderer]

Juuter Tipp!!!

Sieht nicht schlecht aus und ist recht moderat gepreist!!!

[CCLSC]

Unf für die Freunde von Sven Lorenz: Samsonite ist nun auch eine der Top 10 Positionen im UP Centurion Fonds.

Ich horche zwar immer auf, wenn SL irgendwo einsteigt, aber bei Samsonite fehlt mir irgendwie noch die rechte Phantasie. Naja, mal die Tage genauer hinschauen.

Viel Erfolg!

CCLSC

[CCLSC]

Antwort auf Beitrag Nr.: 21.993.375 von CCLSC am 07.06.06 19:57:20

Ok, ich korrigiere: die Phantasie in dem Wert, die Story kann ich schon grds. nachvollziehen, aber irgendwie ist bei mir spontan noch nicht der Funke rübergesprungen.

Aber was nicht ist, das ........

In diesem Sinne!

CCLSC

[Salgomat]

hallo,

story klingt zwar interessant. aber

http://finance.yahoo.com/q/bs?s=SAMC.OB&annual

sehe ich das richtig, dass die 619 Mio USD Verbindlichkeiten haben ?

MfG