THE LEGO GROUP CELEBRATES CHILDREN'S UNIQUE CURIOSITY ABOUT THE COSMOS BY ASKING THEM TO EXPLORE SPACE THEIR WAY

New York (ots/PRNewswire) - The LEGO Group invites kids to see space as a
playground for their imagination as it blasts their predictions of space travel
above the New York City skyline

- A new global study1 by the LEGO Group reveals that 86 percent of kids are
interested in finding new planets, stars and galaxies, and 77 percent want to
travel to space.
- The LEGO Group is fostering kids' imaginations by giving the world a preview
of what awaits us in the universe.
- The LEGO Group invited kids worldwide to share their ideas on space travel.
Last night, their unique spaceship creations were showcased in the night sky
above New York City in the first-ever 'UPO' sighting (Unidentified Playing
Objects).
- The LEGO Group and the International Astronomical Union are calling for
children to reimagine the constellations in their own way as Funstellations.

The LEGO Group is harnessing children's creativity and imagination to show the
world what may await us in space.

A new global study1 by the LEGO Group finds that 86 percent of kids aged four to
14 are interested in finding new planets, stars and galaxies, and 77 percent
want to travel to space. Additionally, more than 3 in 5 (68 percent) children
believe there are aliens in space, and 64 percent say they would want to meet
one.

The LEGO Group, drawing inspiration from the universe for over 50 years, aims to
unite children's curiosity about space through the ultimate creative medium of
LEGO® bricks. This year, the company is unveiling many epic Space-themed sets
like the LEGO® Friends Stargazing Camping Vehicle , inviting adventurers to
stargaze and spot constellations, and the LEGO® City Space Explorer Rover and
Alien Life Playset , enabling kids to explore new worlds and unleash their
creativity.

Scientists estimate that only four percent of our universe has been explored,
with just 646 people ever seeing the great beyond in person2. The LEGO Group
predicts that Gen Alpha's eagerness to search the cosmos will be the key to
exploring the 96 percent of the universe still to be discovered.

Is it a bird? Is it a plane? No, it's a UPO!

The LEGO Group asked kids across the world to share their visions of how they
would like to explore the cosmos. With the help of Associate Master Builder at
LEGO House, Didac Perez Soriano, a selection of these spacecrafts were
reimagined in LEGO bricks.

The LEGO Group then showcased the future of space travel according to a group of
young budding space explorers - Lotty (10, UK), Sebastian (10, Denmark), Jace
(13, Hong Kong SAR, China), Jillian (7, USA), Jordan (12, USA) and Orla (6, UK)