The less bumpy way to ride e-commerce = Rakuten (Seite 628)

[FlankerStan]

Antwort auf Beitrag Nr.: 64.057.575 von FlankerStan am 18.06.20 09:03:24

Rakuten Mobile demonstrating that an open and virtualized architecture can deliver a superior customer experience

at a significantly lower cos

How an open mindset is changing the economics of connectivity

One of the longest running storylines in high tech has been the competition between open and closed technologies. Today, the former is firmly in the ascendancy. Indeed, one of the hallmarks of Rakuten Mobile’s new network is its unprecedented reliance on open hardware and software.

By working with multiple suppliers, Rakuten Mobile aims to avoid the restrictions of being locked into a single vendor, enabling it to fundamentally lower the cost of building and running a mobile network, and pass those cost savings on to customers. Rakuten Mobile’s partner Airspan Networks (Airspan) is a big proponent of this approach. Rakuten Mobile “is the world’s first completely cloud-native mobile network leveraging open interfaces between radio and software,” notes Eric Stonestrom, Airspan’s CEO. “We are opening up the building blocks of our solutions to enable innovation on a broad scale.”

Florida-based Airspan is supplying 4G and 5G radio access network (RAN) solutions to Rakuten to provide coverage in tens of thousands of dense urban hotspots in Japan. Airspan has “scaled up dramatically” its presence in Japan, says Stonestrom, enabling it to deploy “thousands of cells in less than six months within Rakuten Mobile’s network, with installation times measured in minutes, not hours or days.”

Airspan says the density and capacity of Rakuten Mobile’s network means it is performing far better than conventional 4G networks in terms of throughput. “Rakuten Mobile’s ultra-dense urban 4G network is performing far and above main existing 4G networks and more akin to fibre-like speeds,” notes Stonestrom, adding that Rakuten Mobile can improve this performance further using carrier aggregation technology, which can harness more spectrum resources.

By offering a high-level of performance at a low price, Rakuten Mobile has already disrupted the cellular market in Japan. “With the launch of our commercial network, the Rakuten Mobile ecosystem has categorically demonstrated that an open and virtualized architecture can deliver a superior customer experience at a significantly lower cost,” said Tareq Amin, Chief Technology Officer of Rakuten Mobile. “Airspan has played a major role in making that vision a compelling reality.”

https://rakuten.today/blog/rakuten-mobile-partner-profile-airspan.html

[FlankerStan]

Rakuten Mobile: No ordinary telco

June 25, 2020 - 7:00 pm Time Zone: BST Duration: 1 hour

Rakuten Mobile is rewriting the instruction manual for how to build a telecoms business as it shifts ambition from being an mobile virtual network operator (MVNO) to running its own mobile network. The company has set itself the objective of constructing the world’s first cloud-native mobile infrastructure. It will be fully software-controlled, thereby enabling an unparalleled level of flexibility. The company says it will cost about 35% less to run than a traditional telecoms network.

As the company launches its service, the focus turns more to its commercial strategy. Where and how will Rakuten Mobile adopt and leverage the key assets, capabilities, and customer relationship principles of its parent organization?

During this webinar, we examine the technology, business, and customer management strategies of Rakuten Mobile and how they come together in a commercial offering.

If you have a specific question submit it here and will try to cover it during the discussion.

Speakers:

Tareq Amin
CTO & Group Executive VP, Rakuten Mobile

Mark Newman
Chief Analyst, TM Forum

Azhar Sayeed
Chief Architect, Service Provider Red Hat

Itai Weissman
VP Partners Solutions, Allot

Ari Banerjee
Vice President - Strategy, Netcracker Technology

https://inform.tmforum.org/webinars/rakuten-mobile-no-ordina…

[FlankerStan]

Lyft promises switch to 100% electric vehicles by 2030

Reuters•June 17, 2020

https://finance.yahoo.com/news/lyft-promises-switch-100-elec…

Ich halte Lyft nach wie vor für ein wichtiges Investment von Rakuten.

[ellexi]

denke das neben dem Werbefinanzierte Streamingdienst als Nächstes der Telekommunikationsbereich, sprich Tarife durch dieses Modell eine Revolution erleben werden da es für den Endverbraucher so gut wie kostenlos sein wird aber eine Win-win-Situation für beide Seiten ist.

Mehrheit würde werbefinanzierte Streamingmodelle nutzen

https://www.horizont.net/schweiz/nachrichten/tv-studie-mehrh…

[ellexi]

Rakuten files antitrust complaint against Apple in Europe

https://www.gsmarena.com/rakuten_files_antitrust_complaint_a…

EU-Kommission leitet Untersuchungsverfahren gegen Apple Pay und App-Store ein


https://www.handelsblatt.com/politik/international/moegliche…

[ellexi]

NEC und Rakuten Mobile entwickeln ein autonomes 5G-Netzwerk

NEC und Rakuten Mobile werden den mobilen Kern 5G SA entwickeln, der eine hohe Zuverlässigkeit anstrebt

Die NEC Corporation und Rakuten Mobile Inc haben eine Vereinbarung zur gemeinsamen Bereitstellung des Kernnetzwerks (5GC) und des autonomen Netzwerks (SA) bekannt gegeben, die im vollständig virtualisierten, Cloud-nativen Mobilfunknetz von Rakuten Mobile verwendet werden sollen.

In einer Erklärung gaben sie an, dass beide Unternehmen den Mobile Core 5G SA entwickeln werden , der auf der Rakuten Communications Platform verfügbar sein wird. Beide Unternehmen werden zusammenarbeiten, um ein hochzuverlässiges 5GC zu bauen.

Andererseits wird containerisiertes 5GC auch eine Schlüsselrolle bei der globalen Ausweitung der CPR spielen. Eine Plattform, die darauf abzielt, Lösungen und Services für die schnelle und kostengünstige Bereitstellung virtualisierter Netzwerke anzubieten.

In diesem Zusammenhang stellte Tareq Amin , Chief Technology Officer von Rakuten Mobile, fest, dass die Allianz mit NEC:

„Es ist eine großartige Zusammenarbeit, die es uns ermöglicht, einen konvergenten Kern zu erstellen, der in der 4G- und 5G-Cloud integriert ist und der auch offen, sicher und hoch skalierbar ist. Es wird auch ein wesentliches Merkmal der wettbewerbsintensiven Dienstleistungen sein, die wir globalen Kunden anbieten werden. “

In der Zwischenzeit erklärte Atsuo Kawamura , Executive Vice President von NEC:

"Durch die Befolgung der Support-Systeme (BSS / OSS) für das 4G-Netzwerk und die 5G-Funkgeräte, die wir bereits angeboten haben, hoffen wir, ein qualitativ hochwertiges und hochzuverlässiges 5GC bereitzustellen und damit zu den 5G-Diensten von Rakuten Mobile beizutragen."


https://mundoejecutivo.com.mx/actualidad/mundo-digital-digit…

[FlankerStan]

Excellent for Rakuten TV

One way to make content more accessible is AVOD – a new ad-supported video-on-demand service – that allows consumers to watch video-on-demand content for free with adverts. Only 27% of consumers believe it’s likely illegal streaming would continue if content was more readily available on AVOD platforms in particular.

AVOD’s role in entertaining audiences in lockdown and post pandemic

Currently 37% of UK consumers are aware of AVOD offerings. 74% believe their use of AVOD will remain at the level established during lockdown and 60% say they are likely to sign up to AVOD offerings when the service is described to them.

For those consumers that watch major sporting events, now presents an exciting moment as the broadcast of football, golf and horseracing starts again with the easing of lockdown. Across Europe, 26% would be interested in streaming sport on an AVOD service, placing this ahead of all other streaming options, including pay-per-view and monthly subscription services.

More than ever, it is important to offer a variety of solutions that stop consumers being priced out of watching video and sourcing illegal content. Anthony Capano, Managing Director, International, at Rakuten Advertising comments, “Offering alternative VOD models is key to meeting these consumer demands and responding to changing viewing habits. Consumers want access to more entertainment and research suggests they are happy to watch ads in return for it.”

AVOD offers advertisers huge opportunity

AVOD means brands can finally connect with audiences who are consuming on demand video. 46% of UK consumers say ads that are funny, engaging, or entertaining will increase their likeliness of using an AVOD service.

Capano adds, “During this lockdown period it is crucial for brands to continue advertising and stay connected to their customers in ways that resonate. 41% of consumers in the UK want brands to communicate with them in a realistic fashion during this time of uncertainty, and 39% believe brands that emotionally understand people will succeed post pandemic. AVOD can associate brands with enjoyable content that is helping people escape today’s challenges.”

Capano concludes, “Not only can brands benefit from advertising on platforms that are entertaining people, they can be part of a new VOD model that responds to audiences’ desire for content that is accessible.”

https://rakutenadvertising.com/en-uk/media-and-press/content…

[FlankerStan]

Rakuten is an important owner of Carousell

CAROUSELL AUTOS LAUNCHES NEW CARS CATEGORY WITH DIGITAL SHOWROOM EXPERIENCE
First autos marketplace to launch digital showroom experience with 13 different brands, all in one app

Singapore, 9 June 2020 – Carousell, one of the world’s largest and fastest-growing classifieds marketplaces, today announced the official launch of Carousell Autos’ New Cars category in Singapore. Following the success of its expansion into the secondhand autos business, Carousell’s New Cars category has been launched in response to the increasing demand for new cars.

To allow users to conveniently explore a variety of new cars in one marketplace, Carousell has partnered with 13 different brands, from well-known Japanese manufacturers Toyota and Mitsubishi, to continentals like Volkswagen, Citroen and Jeep. The New Cars category also functions as a digital showroom, providing an interactive experience that connects the user directly to the authorised brand dealers, in real-time.

In the New Cars category, each car listing has been specially designed to simulate a digital showroom viewing with enhanced features including a streamlined introduction, images, videos, icons for standout features, car specifications, a live chat function, as well as an integrated map to the authorised dealership’s physical showroom. New car listings are the only listings that can be embedded with links to videos of any length, which play in-app. The live chat feature, which allows users to get immediate responses from the car brands, can be used to book online consultations, schedule a test drive for when movement restrictions ease, and even purchase cars within the app.

“Meeting customers on the channels where they are shopping and buying is the key to connecting the dots, and delivering a seamless and consistent experience when they are shopping for cars. This crisis has also illustrated the importance of maintaining as many connections with the customer as possible. With a partner like Carousell, we’re another step closer to transcending the barrier between us and the consumer, closing the gap, and deepening our engagement with them in an environment that they are comfortable with,” said Ricky Tay, Managing Director of Volkswagen Group Singapore.

https://jumpstartmag.com/carousell-autos-launches-new-cars-c…

[FlankerStan]

Antwort auf Beitrag Nr.: 64.024.818 von FlankerStan am 15.06.20 20:03:54

Zu utopisch - wie vielleicht heute Investoren - finde ich das Investment nicht, denn Rakuten steigt ja nicht in die Raketenentwicklung ein, sondern AST bedient sich bei der Stationierung von Low-Cost-Satelliten aus den Angeboten von Rakaten-Dienstleistern.

AST & Science and our global partners are building the first and only space-based cellular broadband network to be accessible by standard smartphones. Called SpaceMobile, this ultra-powerful network will provide connectivity at 4G/5G speeds everywhere on the planet – on land, at sea and in flight.
For the first time ever, mobile subscribers will be able to automatically roam from land networks to a space network. Whether in the most remote location, on rural farmland or in the midst of a crisis or natural disaster, people will remain connected no matter what – without having to invest in expensive, specialized hardware.

ast-science.com/

[FlankerStan]

Ein Investment mit Risiken, aber auch mit großen Chancen - und Vodafone sieht das übrigens auch so.

"SpaceMobile" Explored - Interview with AST & Science CEO Abel Avellan
JUNE 15, 2020

Rakuten attracted worldwide attention in March 2020 with the announcement of its investment in a venture to establish a space-based mobile broadband network, called "SpaceMobile," led by AST & Science. We sat down with the founder and CEO of AST & Science, Abel Avellan, to learn more about his company's revolutionary technology and the background behind its collaboration with Rakuten.

global.rakuten.com/corp/innovation/rnn/2020/2003_014/

Check out the full report above!