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[mgspecialist]

NeoMedia`s Fritz to Address `Quality Assurance and Control in the Mobile Generation` at National Restaurant Association`s Quality Assurance Executive Study Group Meeting

THURSDAY , APRIL 01, 2004 08:25 AM

FT. MYERS, Fla., Apr 1, 2004 (BUSINESS WIRE) -- NeoMedia Technologies, Inc. (OTCBB:NEOM), said today its chairman, Charles W. Fritz, has been invited to address the issue of "Quality Assurance and Control in the Mobile Generation" at the National Restaurant Association`s Quality Assurance Executive Study Group meeting in Arizona next month - the only non-restaurant industry speaker at the event.

Presenting on behalf of NeoMedia, which develops and markets software and patented technologies linking bar-coded objects to targeted online data, Fritz will speak on the final day of the event in Chandler, April 13-16 (see http://www.restaurant.org/studygroups/qa/agenda.cfm). The QA Study Group, comprised of executives from member restaurant companies, meets twice a year, providing informal, open and flexible forums on food safety, quality assurance, nutrition, and other technical issues.

"Addressing executives of major chains, franchises and top restaurant organizations - especially as the lone outsider - is an exciting challenge and responsibility," said Fritz, who led the introduction of NeoMedia`s PaperClick for Camera Phones(TM) in Europe and the U.S. last month.

"A confluence of events, from concerns following 9/11, including possible breaches in food security and safety, to faster response to food recalls and today`s focus on improved nutritional information on menus, America`s restaurants are in the spotlight as never before," Fritz said. "Our presentation will demonstrate how mobile communications can work for restaurants and consumers, delivering public safety alerts in conjunction with an IT industry partner, plus information on safety, nutrition and even valuable discount coupons via the phone`s camera screen.

Fritz will show the gathered executives, through UPC product codes for demo purposes, how to use a camera phone with free PaperClick software to take a picture of the code on a menu, a poster, or a product, such as a package of french fries or a can or bottle of soda, to be linked to the targeted Web site for information on calories and other data.

PaperClick for Camera Phones was developed and patented by NeoMedia as an extension of its PaperClick platform. It employs a standard browser, client software, and a network of online service and applications servers transparent to users, who simply take a picture with the phone for an automatic link to tailored on-line Web information. PaperClick For Cell Phones installs via the phone`s infra red (IrDA) port, the BlueTooth(TM) wireless network, or download.

Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry. Together with the National Restaurant Association Educational Foundation, the Association`s mission is to represent, educate and promote a rapidly growing industry that is comprised of 878,000 restaurant and food service outlets employing 12 million people.

About NeoMedia Technologies, Inc.

NeoMedia Technologies, Inc. (www.neom.com) is a developer and international marketer of software and patented technologies which link products, print, and physical objects directly to targeted online data, with expertise in homeland security and e-authentication applications. NeoMedia markets PaperClick and PaperClick for Cell/Mobile Phones, which link physical information and objects to the Internet, and its Systems Integration Group specializes in providing expert-based IT consulting, hardware, and software solutions.

This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement.

PaperClick and PaperClick For Cell/Mobile Phones are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners.

SOURCE: NeoMedia Technologies, Inc.



CONTACT: NeoMedia Technologies, Inc.
Charles T. Jensen, 239-337-3434, X102
[e-mail]
or
The Kaminer Group
David A. Kaminer, 914-684-1934
[e-mail]

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Copyright (C) 2004 Business Wire. All rights reserved.


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KEYWORD: FLORIDA ARIZONA
INDUSTRY KEYWORD: RESTAURANTS
SOFTWARE
E-COMMERCE
INTERNET
CONSUMER/HOUSEHOLD


STOCK SYMBOLS: [(neom)]

[Aktienbraut]

[lizzard23]

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[Aktienbraut]

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jetzt gehts los 1 stunde später

[Aktienbraut]

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[lizzard23]

Der Markt nimmt`s mal gelassen...