Tele Atlas Refill Packs - 500 Beiträge pro Seite

[Herr_Nils_Holgersson]

Netter Marketing Gag diese Refill Packs.

Gestern hat das jemand wohl auch auf sein Depot bezogen

[Koenigsberg]

@Nils
Du darfst nicht immer voraussetzen, daß Dich hier jeder direkt versteht. Es treiben sich viele Dumpfbachken im Board rum.
Also hier die NEWS:

Press releases


Update your navigation system with the new Tele Atlas Refill packs
For drivers who want to be well-prepared and stress-free on the road during the winter period


Ghent, October 20, 2004


As the weather turns colder and wetter and the days shorten, safety becomes one of the most important topics for many drivers. People like to feel comfortable in the car. New, unknown destinations make them feel less at ease. A GPS navigation system can therefore bring back that feeling and take away any stress that might occur. According to research made by Tele Atlas, safety is one of the key driver motivations when opting for a GPS navigation system. Typical driver responses underline significant benefits. "A navigation system reinforces my confidence when I am in the car." "It removes tension and stress so that driving is more relaxed, more fun. You don?t need to ask for directions in a foreign language."

As 20 percent of the information on a navigation CD is new or updated with each release, investing in current issues is vital in retaining these safety and peace of mind benefits, which are especially important for the bad weather and dark days of the winter months. New releases are issued as often as twice a year. Maintaining the accuracy of the navigation system is equivalent to ensuring tyres are in good condition, checking the oil and making sure the radiator and screen wash reservoir have sufficient antifreeze.

For those drivers who wish to enjoy stress free driving, Tele Atlas has prepared a complete set of material this winter period: the Tele Atlas Refill Packs. They will be available from October until December through specialist dealers and from the Tele Atlas navshop.com. In this special offer, with savings of up to 45 percent, Tele Atlas is combining different packs to answer all the driver?s needs.

The driver can choose between three Tele Atlas Refill packs:

Refill pack 1 : Two Tele Atlas Navigation CDs + Major roads of Europe
Recommended retail price: 239?
Navigation systems: Blaupunkt, VDO Dayton, Becker & Clarion

Refill pack 2: Three Tele Atlas Navigation CDs
Recommended retail price: 299 ?
Navigation systems: Blaupunkt, VDO Dayton, Becker & Clarion

Refill pack 3: 2 Tele Atlas "Special Edition" CDs
Recommended retail price: 269?
Navigation system: Blaupunkt (TravelPilot DX)


About Tele Atlas
Tele Atlas is a worldwide leader in the development of state-of-the-art geographic databases. It has the largest portfolio of the most highly detailed and accurate digital maps of both Europe and North America, covering around 437 million inhabitants in most European countries and 313 million in North America.
Visit www.teleatlas.com for more information on Tele Atlas.


For more information contact:
Tele Atlas
Brenda Sivewright
sr. Marketing Manager PR, Internal Communications
Tele Atlas Europe
Tél: [phone]
Fax: [phone]
[e-mail]

Press agency
Sophie Abeele
Porter Novelli
Tel: [phone]
Fax: [phone]
[e-mail]

[Koenigsberg]

P.S.: Eigentlich geiler, oder?


Press releases


Tele Atlas location content powering top internet portals and critical consumer services.
Leading companies in wireless, Internet and emergency services count on the accuracy and reliability of Tele Atlas data


San Francisco, CTIA Wireless IT & Entertainment, October 25, 2004


Tele Atlas, a worldwide leading provider of digital map data and location content, is delivering mapping data to drive the top Internet portals and other important consumer services. Among the leading portals and travel sites using Tele Atlas content are MapQuest, Yahoo!, MapPoint, Switchboard and Google. Top wireless companies, including Verizon, Cingular, ATTWS and NEXTEL have also launched applications that utilize Tele Atlas data. Additionally, critical consumer services, including E911 and overnight delivery services delivered by Intrado and TCS use Tele Atlas mapping data.

Tele Atlas delivers highly accurate turn-by-turn location content and dynamic content such as real-time traffic and speed and flow information. Tele Atlas data offers the accuracy and reliability needed to deliver compelling services when it really matters, as demonstrated by the E911 companies and services that turn to Tele Atlas for their map and location data needs.

"The number of mission critical services, such as E911, using Tele Atlas data to meet the growing demand of emergency first responders validates the accuracy and reliability Tele Atlas delivers," said Joseph J. Berry, vice president of GIS and LBS for Tele Atlas North America. "This is a testament to consumer services that when it really matters, people choose Tele Atlas."
As wireless data usage continues to increase, Internet and travel portals, as well as wireless application developers and operators, rely on Tele Atlas location content to deploy personally relevant services and applications consumers are demanding.

"Research continues to indicate that relevant location information will be a key component to continued growth for companies working in the Internet and wireless industries," said David Nevin, executive director of Consumer Wireless for Tele Atlas North America. "As a leading location content aggregator, Tele Atlas is committed to providing the content that will drive consumer use and adoption of Internet and wireless location-based services."

Internet solutions and LBS applications that are leveraging Tele Atlas location content will be on display at Tele Atlas` booth #253 during CTIA Wireless I.T. & Entertainment in San Francisco, October 25-27, 2004.


About Tele Atlas
Founded in 1984, Tele Atlas is a worldwide leading provider of digital maps and dynamic location content for a variety of navigation, location-based services and geospatial products and database solutions. Tele Atlas` database is a highly accurate reproduction of today`s street network, enabling turn-by-turn route guidance on a high percentage of European, U.S. and Canadian roads. Tele Atlas` compatibility with major navigation systems and its open system design have placed the company`s technology at the heart of both consumer and business-to-business applications worldwide. From logistics to marketing to traffic and fleet management, in almost every sector of today`s business and consumer world, Tele Atlas has built a reputation as an acknowledged pioneer and leader in the digital map industry. For more information, please visit www.na.teleatlas.com (in North America) or www.teleatlas.com (in Europe).


For more information contact:
Krista Carlson
Tele Atlas Public Relations
[phone]
[e-mail]

CTIA Booth # 253

[Herr_Nils_Holgersson]

" A navigation system reinforces my confidence when I am in the car." " It removes tension and stress so that driving is more relaxed, more fun. You dont need to ask for directions in a foreign language

@prodrive

Wieviel Geld bekommt man in der PR für solch einen Nonsens ?

[Schmidtsneger]

@HNH Tja, wer will nicht mit Scheiße Geld verdienen??
Und den PR-Zicken bei Tele Atlas scheint dass gelungen zu sein!! Selten ließt man so viel Müll wie dort...
aber mir ists egal....Hauptsache die 10€ wird geknackt!!!

[Prodrive]

@HNH

Um solch einen Müll verkaufen zu können, muss man schon ein internationales Network sein. Kleineren Agenturen kauft man sowas nicht ab.
Insegsamt dürfte Tele Atlas aber recht wenig für PR ausgeben, denn sie beschäftigen für ganz Europa nur eine Agentur in Brüssel und deutsche Journalisten haben von denen oft noch nie was gehört.

[Atlant]

Warum Nonsens oder Müll?
Die Werbeaussage ist m.E. richtig. Mit der richtigen Navi-Software ohne "Rumgegurke" bis vor die Haustür gefahren zu werden, gibt Sicherheit und Selbstvertrauen. Nimmt Ortsunkundigen den Stress der Ballungsgebiete oder des fremdsprachigen Auslands. Spart Zeit, Nerven und Geld...