GEELY AUTOMOBILE - jetzt hat es einer bemerkt (Seite 2230)
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FeedbackZitat von Fire72: Seite 82:
So,
dat wars mal wiederund zu guter Letzt etwas Schönes (menschlich gesehen
) zum Abschluss...
Geely möchte auch armen Studenten ein Universitätsstudium ermöglichen....so bindet man sich die klugen Köpfe von Morgen...
Danke Fire für Deine Recherchen und Ausführungen. Das läßt ja alles hoffen. Zeigt auch, daß man nicht kurzfristig denken darf und solche Entwicklungen sicher Jahre brauchen.
Fazit ist immer noch, die Volvoinegration und die vielen anderen Mosaiksteine machen es sehr wahrscheinlich, daß man seine Aktien ruhen lassen kann und erst in 5 Jahren nachschauen sollte. Auf jeden Fall wird der Kurs dann deutlich höher liegen und wahrscheinlich jede Festgeldanlage übertreffen.
Seite 82:
So,
dat wars mal wieder und zu guter Letzt etwas Schönes (menschlich gesehen ) zum Abschluss...
Geely möchte auch armen Studenten ein Universitätsstudium ermöglichen....so bindet man sich die klugen Köpfe von Morgen...
"With the new school year approaching, the fact remains that there are many poverty-stricken freshmen who find it financially difficult to enter college, despite the existence of national student loans and a variety of other public education activities.
Some private universities have decided to reach out their hands to these students.
Among them, Beijing GEELY University has drafted plans for a regular system of grants, striving to alleviate the plight of underprivileged students. Its "student subsidies" system was established in 2002. Over the past eight years, it has helped hundreds of students enter and graduate from college.
Beijing GEELY University has claimed that it will continue carrying out its former student subsidies plans during the 2011 admissions season.
According to an officer from the university's enrollment office, in addition to student subsidies, the university has also set up a system of rewarding students after their graduation from university. Taking into account the total points accumulated on college entrance examinations, those excellent students can get special financial loans to enable them to start their studies, and can receive merit-based sums varying from 5,000 yuan to 200,000 yuan after graduation.
In order to cultivate more outstanding talent, Beijing GEELY University has spent large sums of money in importing 400 prominent professors, including lecturers from Peking University, Tsinghua University, Renmin University of China and other top-class institutions."
http://translate.googleusercontent.com/translate_c?hl=de&pre…
So,
dat wars mal wieder
und zu guter Letzt etwas Schönes (menschlich gesehen 
) zum Abschluss...Geely möchte auch armen Studenten ein Universitätsstudium ermöglichen
....so bindet man sich die klugen Köpfe von Morgen..."With the new school year approaching, the fact remains that there are many poverty-stricken freshmen who find it financially difficult to enter college, despite the existence of national student loans and a variety of other public education activities.
Some private universities have decided to reach out their hands to these students.
Among them, Beijing GEELY University has drafted plans for a regular system of grants, striving to alleviate the plight of underprivileged students. Its "student subsidies" system was established in 2002. Over the past eight years, it has helped hundreds of students enter and graduate from college.
Beijing GEELY University has claimed that it will continue carrying out its former student subsidies plans during the 2011 admissions season.
According to an officer from the university's enrollment office, in addition to student subsidies, the university has also set up a system of rewarding students after their graduation from university. Taking into account the total points accumulated on college entrance examinations, those excellent students can get special financial loans to enable them to start their studies, and can receive merit-based sums varying from 5,000 yuan to 200,000 yuan after graduation.
In order to cultivate more outstanding talent, Beijing GEELY University has spent large sums of money in importing 400 prominent professors, including lecturers from Peking University, Tsinghua University, Renmin University of China and other top-class institutions."
http://translate.googleusercontent.com/translate_c?hl=de&pre…
Seite 80:
Auch in Sachen Multi-Marken-Strategie scheint Geely auf dem richtigen Weg zu sein...
"Serving as China's largest privately-owned car manufacturer, GEELY launched the brands of Gleagle, Emgrand and Englon on the basis of promoting cars that were innovated and developed domestically, or "self-owned". After its takeover of Volvo, GEELY's strategy of a multi-brand layout appeared to be more complete.
The launch of Englon last November formally marked GEELY's entrance into the world of multi-brand ownership.
The three brands under GEELY have a divisional organization system, as well as operating systems that are totally independent. The integration of the three brands' network channels has been finished, with an impressive 95 percent renewal rate on dealers.
Liu Jinliang, vice president of GEELY, was present during GEELY's tough embryonic period, but also saw the growth of GEELY auto. In 2010, braced by the three new brands, GEELY achieved its yearly sales target of 412,000 cars, an increase of 25.8% year-on-year.
The self-owned brand auto company's execution of a multi-brand strategy was seen as a challenge to the "brand ceiling" difficulty. For years, many firms saw it as difficult to remove the "low price and low quality" image, and viewed themselves as competitive only below a threshold of 100,000 yuan per unit. Breaking through the confines of brand assumptions has been a formidable challenge for self-owned auto companies.
Along with the exploration of joint-venture brands in the low-end market, GEELY has also explored other avenues of maximizing its presence in the auto world. Its multi-brand strategy expresses the desire of improving brand image, developing the high-end market, and comprehensively covering the market with a diversity of brands.
Experts have stated that, "one business group, multi-brand, sharing platform" can economize development costs, muscle rivals out of the market, and also dilute market risk.
Early in 2007, GEELY commenced activities to develop a new vehicle-logo, as a part of unfolding its brand transition. GEELY began its transition to global brands by actions including cooperation between SMA and Englon and a series of products under Emgrand.
Beginning with its first day, GEELY committed itself to making the most affordable car for ordinary people. Relying on the strategy of "low price, lower-end", it seized the market quickly. However, the lower-end image became a bottleneck in the firm's process of development.
Frank Zhao, a famous mechanical expert in auto development, planned a platform development strategy for GEELY after he joined the company, after which GEELY began its strategic transition.
In effect, GEELY's strategic transition represents a profound self-revolution of self-owned brands' enterprises. According to Zhao's plan, up to 2015 GEELY plans to construct 15 production platforms under its 5 technology platforms, and to expand to 42 car models in its endeavour to reach an annual sales goal of 2,000,000 units."
http://translate.googleusercontent.com/translate_c?hl=de&pre…
Auch in Sachen Multi-Marken-Strategie scheint Geely auf dem richtigen Weg zu sein
..."Serving as China's largest privately-owned car manufacturer, GEELY launched the brands of Gleagle, Emgrand and Englon on the basis of promoting cars that were innovated and developed domestically, or "self-owned". After its takeover of Volvo, GEELY's strategy of a multi-brand layout appeared to be more complete.
The launch of Englon last November formally marked GEELY's entrance into the world of multi-brand ownership.
The three brands under GEELY have a divisional organization system, as well as operating systems that are totally independent. The integration of the three brands' network channels has been finished, with an impressive 95 percent renewal rate on dealers.
Liu Jinliang, vice president of GEELY, was present during GEELY's tough embryonic period, but also saw the growth of GEELY auto. In 2010, braced by the three new brands, GEELY achieved its yearly sales target of 412,000 cars, an increase of 25.8% year-on-year.
The self-owned brand auto company's execution of a multi-brand strategy was seen as a challenge to the "brand ceiling" difficulty. For years, many firms saw it as difficult to remove the "low price and low quality" image, and viewed themselves as competitive only below a threshold of 100,000 yuan per unit. Breaking through the confines of brand assumptions has been a formidable challenge for self-owned auto companies.
Along with the exploration of joint-venture brands in the low-end market, GEELY has also explored other avenues of maximizing its presence in the auto world. Its multi-brand strategy expresses the desire of improving brand image, developing the high-end market, and comprehensively covering the market with a diversity of brands.
Experts have stated that, "one business group, multi-brand, sharing platform" can economize development costs, muscle rivals out of the market, and also dilute market risk.
Early in 2007, GEELY commenced activities to develop a new vehicle-logo, as a part of unfolding its brand transition. GEELY began its transition to global brands by actions including cooperation between SMA and Englon and a series of products under Emgrand.
Beginning with its first day, GEELY committed itself to making the most affordable car for ordinary people. Relying on the strategy of "low price, lower-end", it seized the market quickly. However, the lower-end image became a bottleneck in the firm's process of development.
Frank Zhao, a famous mechanical expert in auto development, planned a platform development strategy for GEELY after he joined the company, after which GEELY began its strategic transition.
In effect, GEELY's strategic transition represents a profound self-revolution of self-owned brands' enterprises. According to Zhao's plan, up to 2015 GEELY plans to construct 15 production platforms under its 5 technology platforms, and to expand to 42 car models in its endeavour to reach an annual sales goal of 2,000,000 units."
http://translate.googleusercontent.com/translate_c?hl=de&pre…
Seite 78:
Geely hat den Durchbruch mit seinen Emgrand Modellen geschafft:
"When GEELY launched its Emgrand model two years ago, announcing its intention to break into the middle and high-end auto market, many people were skeptical. However, the formerly inconspicuous brand has now become the first to gain recognition for establishing itself successfully in the middle and high-end market.
China-made cars have been labeled as low-end products for many years, a reputation that has served as a bottleneck to the development of domestic brands. Since last year, a series of "self-owned" brands like GEELY, Chery, BYD, and SAIC have been seeking ways to secure a foothold in the high-end market sector.
This has not been a smooth and steady process. During the first half year, a slump was seen in the performance of self-owned brands in the domestic market. According to statistics, at least 10 dealers of Riich, the new brand of Chery, were forced out in July alone. Meanwhile, FAW Bestum and SAIC Roewe faced the embarrassment of unsalable stock and depreciation.
These failures to attain set goals can be attributed to changes in policy, joint-venture competition, market trends and faults in strategy. As the former three challenges are faced by all brands, the latter component takes on extreme tactical importance.
In this regard, people have been very impressed by the strategic transition of GEELY, especially in the multi-brand development strategies of Emgrand, Gleagle and Englon. The launch of Emgrand was a total rebirth for GEELY.
The Emgrand assumed an independent operational way of entering the market, setting up brand-new 4S stores. The independent channel liberated them from being associated with a "budget" image while enabling them to establish one that was freshly high-end. Unlike GEELY's other models, whose launches and distribution chiefly focused on third and fourth-tier cities, Emgrand's entry into the market began with cities of first and second-tier status. As of now, 250 4S stores have been built throughout the nation.
GEELY has also set up the Emgrand auto corporation, equipping it with an efficient marketing management team and various functional departments to make it an independent company.
In terms of marketing, Emgrand always follows a steady and prudent policy that views the value and quality of products as the fundamental core of their competitiveness.
After two years, Emgrand has already gained a firm foothold, with total sales volume in the first half of this year exceeding 50,000 units (pers. Anmerkung: bis jetzt hat die Marke Emgrand somit fast 25% Anteil an verkauften Autos von Geely
) and a total sales volume for the past two years of over 150,000.
Emgrand's success proves that there is no shortcut to achieving high-end status. Self-owned brands need make full use of the concept of quality, using technology to make breakthroughs. To reach its goal, Emgrand has spent billions of yuan to set up new bases and develop new production lines and new technology to ensure that its products are of a first-class level."
http://translate.googleusercontent.com/translate_c?hl=de&pre…
Geely hat den Durchbruch mit seinen Emgrand Modellen geschafft:
"When GEELY launched its Emgrand model two years ago, announcing its intention to break into the middle and high-end auto market, many people were skeptical. However, the formerly inconspicuous brand has now become the first to gain recognition for establishing itself successfully in the middle and high-end market.
China-made cars have been labeled as low-end products for many years, a reputation that has served as a bottleneck to the development of domestic brands. Since last year, a series of "self-owned" brands like GEELY, Chery, BYD, and SAIC have been seeking ways to secure a foothold in the high-end market sector.
This has not been a smooth and steady process. During the first half year, a slump was seen in the performance of self-owned brands in the domestic market. According to statistics, at least 10 dealers of Riich, the new brand of Chery, were forced out in July alone. Meanwhile, FAW Bestum and SAIC Roewe faced the embarrassment of unsalable stock and depreciation.
These failures to attain set goals can be attributed to changes in policy, joint-venture competition, market trends and faults in strategy. As the former three challenges are faced by all brands, the latter component takes on extreme tactical importance.
In this regard, people have been very impressed by the strategic transition of GEELY, especially in the multi-brand development strategies of Emgrand, Gleagle and Englon. The launch of Emgrand was a total rebirth for GEELY.
The Emgrand assumed an independent operational way of entering the market, setting up brand-new 4S stores. The independent channel liberated them from being associated with a "budget" image while enabling them to establish one that was freshly high-end. Unlike GEELY's other models, whose launches and distribution chiefly focused on third and fourth-tier cities, Emgrand's entry into the market began with cities of first and second-tier status. As of now, 250 4S stores have been built throughout the nation.
GEELY has also set up the Emgrand auto corporation, equipping it with an efficient marketing management team and various functional departments to make it an independent company.
In terms of marketing, Emgrand always follows a steady and prudent policy that views the value and quality of products as the fundamental core of their competitiveness.
After two years, Emgrand has already gained a firm foothold, with total sales volume in the first half of this year exceeding 50,000 units (pers. Anmerkung: bis jetzt hat die Marke Emgrand somit fast 25% Anteil an verkauften Autos von Geely
) and a total sales volume for the past two years of over 150,000. Emgrand's success proves that there is no shortcut to achieving high-end status. Self-owned brands need make full use of the concept of quality, using technology to make breakthroughs. To reach its goal, Emgrand has spent billions of yuan to set up new bases and develop new production lines and new technology to ensure that its products are of a first-class level."
http://translate.googleusercontent.com/translate_c?hl=de&pre…
Seite 76:
Einfach und auf den Punkt gebracht!
"...When talking about where he saw China's automotive industry going in the next five years, Li pointed out that the reason why China's automotive industry lags behind that of other countries lies in the "Made-in-China" instead of "Created-in-China" perspective. Price wars should not be China's future. Only through innovation can China's automakers enhance their technologies and the quality of their products, and become enterprises with leading technology and strong customer service.
In the next five years, to find its own competitive advantages, the Chinese automotive industry must learn from developed countries and provide strategic support towards independent brands to enhance their innovation ability, Li continued. However, as there are risks in innovation, the industry has to deduce and accept these risks before providing support to the people in this endeavor. Though it may not be successful, GEELY has run lots of risks by constantly pursuing innovation and by digesting and absorbing new knowledge, as well as acquiring the world's influential automakers and thereby elevating its technology and the recognition of its brands."
http://translate.googleusercontent.com/translate_c?hl=de&pre…
Einfach und auf den Punkt gebracht!
"...When talking about where he saw China's automotive industry going in the next five years, Li pointed out that the reason why China's automotive industry lags behind that of other countries lies in the "Made-in-China" instead of "Created-in-China" perspective. Price wars should not be China's future. Only through innovation can China's automakers enhance their technologies and the quality of their products, and become enterprises with leading technology and strong customer service.
In the next five years, to find its own competitive advantages, the Chinese automotive industry must learn from developed countries and provide strategic support towards independent brands to enhance their innovation ability, Li continued. However, as there are risks in innovation, the industry has to deduce and accept these risks before providing support to the people in this endeavor. Though it may not be successful, GEELY has run lots of risks by constantly pursuing innovation and by digesting and absorbing new knowledge, as well as acquiring the world's influential automakers and thereby elevating its technology and the recognition of its brands."
http://translate.googleusercontent.com/translate_c?hl=de&pre…
Trading Spotlight
Seite 74:
Der MK2 und MK2 Cross verkaufen sich wohl wie geschnitten Brot...jetzt haben diese beiden Fahrzeuge noch effizientere Motoren erhalten ...
"....In response to customers' needs, the MK and MK2 Cross models of GEELY's brand Englon have now been equipped with 1.5L VVT engines, known for their outstanding power and their ability to use fuel efficiently.
As classic types of economy cars, the MK and MK2 Cross series have won the appeal of consumers through their high performance, good quality and lower cost of maintenance. They have been selling like hotcakes since entering the market and also have achieved powerful market competitiveness. Their total sales volume has exceeded 300,000 units. Pers. Anmerkung: wie lange gibt es die denn schon??? Dachte max. 1-2 Jahre 
.......
he company will regard country and district markets as their key points, and this corresponds exactly to the main market areas of MK and MK2 Cross. Thus, after the change of logo, MK and MK2 have stepped onto a new stage and have become GEELY's key edge in marching into the fourth and fifth classes of the market."
http://translate.googleusercontent.com/translate_c?hl=de&pre…
Der MK2 und MK2 Cross verkaufen sich wohl wie geschnitten Brot
...jetzt haben diese beiden Fahrzeuge noch effizientere Motoren erhalten ..."....In response to customers' needs, the MK and MK2 Cross models of GEELY's brand Englon have now been equipped with 1.5L VVT engines, known for their outstanding power and their ability to use fuel efficiently.
As classic types of economy cars, the MK and MK2 Cross series have won the appeal of consumers through their high performance, good quality and lower cost of maintenance. They have been selling like hotcakes since entering the market and also have achieved powerful market competitiveness. Their total sales volume has exceeded 300,000 units.
Pers. Anmerkung: wie lange gibt es die denn schon??? Dachte max. 1-2 Jahre 
.......
he company will regard country and district markets as their key points, and this corresponds exactly to the main market areas of MK and MK2 Cross. Thus, after the change of logo, MK and MK2 have stepped onto a new stage and have become GEELY's key edge in marching into the fourth and fifth classes of the market."
http://translate.googleusercontent.com/translate_c?hl=de&pre…
Seite 73:
geely unterstützt die 8 Paraolympics tatkräftig....Werbung dieser Art könnte sich später auszahlen...
"...GEELY is due to offer a series of monetary and material types of support to the Games, including 1.18 million yuan in cash, 50 Englon TX4 business vehicles for the disabled at a discounted price, five Emgrand EC8 cars as a gift and 15 models on loan.
......
Emgrand EC8, the donated model, is a middle-class vehicle with an attractive appearance, spacious interior, ample special features and plentiful power. All of the models will serve as appointed reception cars for VIP guests during the event.
.....
GEELY and its chairman, Li Shufu, have been actively participating in public welfare works and charities for a long time. According to statistics, the group and the chairman himself have invested 380 million yuan in capital or materials for China's charity projects over the past 10 years."
Pers. Anmerkung: Um mal den alten Showmaster Rosenthal zu bemühen:"Das ist (war) Spitze!!!!!"
http://translate.googleusercontent.com/translate_c?hl=de&pre…
geely unterstützt die 8 Paraolympics tatkräftig....Werbung dieser Art könnte sich später auszahlen
..."...GEELY is due to offer a series of monetary and material types of support to the Games, including 1.18 million yuan in cash, 50 Englon TX4 business vehicles for the disabled at a discounted price, five Emgrand EC8 cars as a gift and 15 models on loan.
......
Emgrand EC8, the donated model, is a middle-class vehicle with an attractive appearance, spacious interior, ample special features and plentiful power. All of the models will serve as appointed reception cars for VIP guests during the event.
.....
GEELY and its chairman, Li Shufu, have been actively participating in public welfare works and charities for a long time. According to statistics, the group and the chairman himself have invested 380 million yuan in capital or materials for China's charity projects over the past 10 years."
Pers. Anmerkung: Um mal den alten Showmaster Rosenthal zu bemühen:"Das ist (war) Spitze!!!!!"
http://translate.googleusercontent.com/translate_c?hl=de&pre…
Seite 72:
Hier sind genaure Angaben über Geelys Markteintritt in UK....wen wunderts, der EC7 soll es sein...
"...he initial model to be sold will be the Emgrand EC7, according to Victor Yang, GEELY's director of public relations.
"Currently, we are doing research and preparation as to probability, legalization and adaptability, but this doesn't mean GEELY will sell Emgrand EC7 models in the UK very soon. Initial preparations will take some time, and a further decision will not be made till August 1st of next year. If all is deemed feasible by then, the plan will be carried out, or other plans will be considered," said Yang."
http://translate.googleusercontent.com/translate_c?hl=de&pre…
Hier sind genaure Angaben über Geelys Markteintritt in UK....wen wunderts, der EC7 soll es sein
..."...he initial model to be sold will be the Emgrand EC7, according to Victor Yang, GEELY's director of public relations.
"Currently, we are doing research and preparation as to probability, legalization and adaptability, but this doesn't mean GEELY will sell Emgrand EC7 models in the UK very soon. Initial preparations will take some time, and a further decision will not be made till August 1st of next year. If all is deemed feasible by then, the plan will be carried out, or other plans will be considered
," said Yang."http://translate.googleusercontent.com/translate_c?hl=de&pre…
Seite 72:
"... According to the conference, in the past year the enterprises in Zhejiang Province have made many breakthroughs, hence raising the standards for enterprises to be classified in the top 100. This year's list, including both State-owned and private enterprises, contained ten new names compared with that of 2010. Of the top 100 enterprises, 83 enterprises' revenues were more than those of last year, as exemplified by GEELY, which climbed to fourth place from 28th in 2009. Moreover, through international acquisitions, its overseas revenue ranked first among the top 100 enterprises, and accounted for as much as 73 percent of its total income. GEELY's overseas assets constituted 67.33 percent of the firm's total, and the level of GEELY Holding Group's revenue and assets' internationalization has now reached that of multinational companies in the US and in Europe.
It was found that the common grounds for all the top 100 enterprises were the ownership of intellectual property and technical patents. According to statistics, in 2010 the top 100 enterprises invested 19.868 billion yuan in research and development, 6.46 billion yuan more than in the previous year, and three times that of 2004. The number of patents owned by these firms tends to be extraordinary: the GEELY Holding Group, for example, owns as many as 14,000 patents while the Wanxiang Group has nearly 1,000.....
........
....In all of these ambitions, GEELY has been a leader among the enterprises in the country...."
http://translate.googleusercontent.com/translate_c?hl=de&pre…
"... According to the conference, in the past year the enterprises in Zhejiang Province have made many breakthroughs, hence raising the standards for enterprises to be classified in the top 100. This year's list, including both State-owned and private enterprises, contained ten new names compared with that of 2010. Of the top 100 enterprises, 83 enterprises' revenues were more than those of last year, as exemplified by GEELY, which climbed to fourth place from 28th in 2009. Moreover, through international acquisitions, its overseas revenue ranked first among the top 100 enterprises, and accounted for as much as 73 percent of its total income. GEELY's overseas assets constituted 67.33 percent of the firm's total, and the level of GEELY Holding Group's revenue and assets' internationalization has now reached that of multinational companies in the US and in Europe.
It was found that the common grounds for all the top 100 enterprises were the ownership of intellectual property and technical patents. According to statistics, in 2010 the top 100 enterprises invested 19.868 billion yuan in research and development, 6.46 billion yuan more than in the previous year, and three times that of 2004. The number of patents owned by these firms tends to be extraordinary: the GEELY Holding Group, for example, owns as many as 14,000 patents while the Wanxiang Group has nearly 1,000.....
........
....In all of these ambitions, GEELY has been a leader among the enterprises in the country...."
http://translate.googleusercontent.com/translate_c?hl=de&pre…
Das neue Geely-Magazin ist draussen...im folgenden eine kurze Zusammenfassung!
Seite 70
Anscheinend werden alle Geely-Fahrzeuge, die 1.8 Liter-Maschinen haben mit dem selbstentwickelten 6AT-Automatikgetrieben ausgerüstet...den Anfang macht der SC7...
"...A fter acquiring the Australian transmission firm DSI, GEELY outlines a plan to launch the first domestically-produced transmission. It has been said that the first 6AT domestically-produced transmission would be launched in August, that it would mainly apply to all the car models of 1.8L under GEELY, and that it would first be installed in the Englon SC7 models...."
http://translate.googleusercontent.com/translate_c?hl=de&pre…
Seite 70
Anscheinend werden alle Geely-Fahrzeuge, die 1.8 Liter-Maschinen haben mit dem selbstentwickelten 6AT-Automatikgetrieben ausgerüstet...den Anfang macht der SC7
..."...A fter acquiring the Australian transmission firm DSI, GEELY outlines a plan to launch the first domestically-produced transmission. It has been said that the first 6AT domestically-produced transmission would be launched in August, that it would mainly apply to all the car models of 1.8L under GEELY, and that it would first be installed in the Englon SC7 models...."
http://translate.googleusercontent.com/translate_c?hl=de&pre…
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