56 MILLION HOMES SWITCH ON TO DIGITAL TV - 500 Beiträge pro Seite

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STRATEGY ANALYTICS RESEARCH: 56 MILLION HOMES SWITCH ON TO DIGITAL TV

Satellite And Cable Lead The Way, But Terrestrial Faces Uncertain Future, Say Analysts


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Luton, England -- 56 million homes around the world will be watching digital TV by the end of this year, according to the latest forecast from Strategy Analytics. The UK is now the world`s most advanced market, with an expected 29% of homes having switched to digital, followed by the US (24%), France (15%) and Spain (15%).

These conclusions are presented in a study entitled "Interactive Digital Television: Worldwide Market Forecasts" and published recently by Strategy Analytics within its strategic advisory service, The Interactive Home.

By the end of 1999 34.4 million homes around the world were watching digital TV, 77% using a direct-to-home satellite service, 21% cable and 2% terrestrial. Competition from satellite operators is now forcing cable operators rapidly to roll out digital services, particularly in the US, and cable is expected to have become the leading provider of digital TV services by 2005, with a 55% global share.

Terrestrial services, however, continue to face a difficult future, according to Strategy Analytics. Limited capacity puts these operators in a weak position relative to cable and satellite, and technical difficulties with digital terrestrial television, particularly in the US, are stalling market growth.

During 1999 consumers installed over 17 million digital set-top boxes in order to access the new services. This year`s global set-top box sales are forecast to reach 28 million units, and by 2005 annual sales are expected to have reached nearly 92 million units.

The leading digital TV operators, such as TPS in France, Open in the UK and Teledanmark in Denmark, are now offering interactive and online services such as e-mail, home shopping and banking, and games, providing new competition for PC-based Internet Service Providers.

"Millions of consumers around the world are demonstrating their readiness to pay more for better television," says David Mercer, Senior Analyst with Strategy Analytics. "Service providers can now reap the benefits of the interactive capabilities of digital television by launching e-commerce and advanced interactive services."

Worldwide Digital Television Households

1998
1999
2000
2001
2002
2003
2004
2005

Millions of households
19.2
34.4
55.9
79.9
106.8
140.2
180.0
221.7



Source: Strategy Analytics

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