Thailand - Goldverbrauch stark angestiegen!! - 500 Beiträge pro Seite

[MaxRoland]

@alle Interessierten Leser

Diese Meldung aus der Bangkok Post vom 2. März 2001 lässt gutes erahnen für die Preisentwicklung beim Gold.

Kann nur wünschen, dass andere Länder dem Beispiel Thailands folgen würden, und die Goldshorter hätten ein grosses Problem mehr.

Text leider nur in englisch!


Thai marketing proves to be gold-plated


THAILAND was probably Asia`s biggest user of gold for marketing purposes, with 80.024 baht of gold worth Bt436.13 million given away in prizes last year, according to the World Gold Council.

Gold given as prizes through TV game-shows and sales-promotion campaigns was seen by makers of automobiles and other consumer goods as the most effective way to attract more customers, the report said.

The marketers` gold fever contributed to an increase in gold consumption in Thailand to 67.6 tonnes last year, up from 48 tonnes in 1999, the council said.

"Firms producing consumer products often adopt sales-promotion activities and sponsor TV game-shows to promote their products," World Gold Council for Thailand manager Dan Sornmani said. "They often award gold jewellery and gold bars as prizes because gold is considered the valuable gift."

Thai corporations that used gold prizes in sales promotions included makers of vehicles and auto parts, food and milk products, electrical appliances and other consumer products, beverages, game shows, department stores and others.

In 2000, the automotive sector was biggest giver of gold, awarding 49,544 baht of gold worth Bt270 million. Isuzu gave away the bulk of that total, spending Bt212.75 million for its sales promotions, the council said.

Food and dairy companies spent Bt82 million to hand out 14,956 baht of gold. Dutchmill, Thailand`s leading milk producer, awarded Bt27 million worth of gold, the council said.

Consumer product and electronic appliance firms spent about Bt54 million, while TV game-shows had set aside about Bt11 million for gold prizes last year, the council said.

The beverage sector gave about 1,400 baht of gold, or Bt7.6 million. Master Blend alone spent about Bt2.2 million.

Not all the gold went to consumers, the council said. Several companies gave about Bt11.6 million worth of gold as bonuses to top salespersons and other employees.

The Nation

LAST MODIFIED: Thursday, 01-Mar-01 10:30:42 EST

[MaxRoland]

Berichtigung!

Der Artikel erschien natürlich in der Tageszeitung The Nation, und nicht wie irrtümlich vermerkt in der Bangkok Post.

Bitte um Entschuldigung für dieses Versehen.