GEELY AUTOMOBILE - jetzt hat es einer bemerkt (Seite 2265)

[BriBumer]

FIRE du bist ein schatz :-*
danke für deine informationssuche

[Fire72]

Trotz alledem, Volvo und Geely werden starke Chancen eingeräumt.....im folgenden mal den politischen Einfluss, den unser Mr. Shufu hat ....Mr. Shufu will u. a. damit verhindern, dass Volvo ein JV eingehen muss ...

"Since Volvo is owned by a Chinese company now, it is likely that Volvo can be exempted
from the above regulation. There is of course no strict or clear rule to determine if this is the
case, but in China, the government officials have a lot of power, and they do not need to stick
to the strict rule all the time.
On the other hand, Geely, particularly its chairman Li Shufu (he is
the member of the National Committee of the Chinese People’s Political Consultative
Conference (‘CPPCC’) has some influence in the Chinese politics. He can use his power to
help Volvo be exempted from the requirement of joint venture.
This is for sure. Once Volvo isexempted from this, Volvo has more freedom to set up the local production in China, and develop its own strategy to succeed in the Chinese market. In addition, Volvo will also benefit the vast experience and great expertise of the Chinese production from Geely. Geely can help
Volvo in selecting the production plant, local purchasing network, dealing with the local
authorities, etc. All these will greatly accelerate the local production of Volvo in China. Volvo
does not need to worry about the possible stealing of technology by the local partner in case of
a joint venture. In addition, Volvo can keep all the profits in the local production plant, and
does not need to share it with the local partners. As long as Volvo can make Geely believe that
it is worthy to invest the profit in its own development, Volvo can use its profit in China to
finance its technology and product development in Sweden."

http://www.bth.se/fou/cuppsats.nsf/all/5caa2aa8aa6cab80c1257…

[Fire72]

Geely als Käufer wird sehr kritisch gesehen.....

"...The fact is that Volvo is making application to European Investment Bank for borrowing
approximately 6 billion RMB to finance its product development [43]. It is clear evidence that
Geely is a very weak owner, and it does not have the finance capacity to invest in Volvo. This
speaks for the great challenge for Volvo to secure finance investment in the future.
Because of the great challenges outlined above, the acquisition of Volvo by Geely is
certainly not correct strategically. There is not too much synergy in this acquisition. The same
conclusion was made by most analysts, and they believe that this acquisition does not have
good business sense, at least for Volvo. Of course, there are opportunities over there, as long as
the right strategy is created and correctly implemented....."

http://www.bth.se/fou/cuppsats.nsf/all/5caa2aa8aa6cab80c1257…

[Fire72]

Hier eine Begründung, warum Volvo NICHT von Geely u. a. vom Material her profitieren kann.....Dazu kommt ein gewisses "Verständnisproblem" der Chinesen ....

"4.5 Cost structure
Because Geely and Volvo operate in different segments, they have very different cost
structures in their products. As it is presented in the first chapter, the cheapest Volvo car (183k
SEK) costs much more than the most expensive Geely car (112K RMB if the Englon is not
counted because only a total number of 236 cars were sold in 2009). The average price of
Volvo is about 5 times of Geely. With such a big difference in product cost, it is very difficult
for the two companies to share some components in the future. Maybe Geely would benefit
from some key technologies from Volvo, but definitely Volvo can’t use any Geely’s low cost
technology.

Because Geely is located in China, and Volvo is located in Sweden, they have very
different cost structure in working force. Sweden is a high-cost country, and the working force
is very expensive, both the white and blue collar, while China is still a low-cost country, and
the work force is very cheap, particularly those blue collars. For those engineers in Volvo and
Geely working for the similar task, their salaries can differ up to one tenth. In addition, the
Chinese workers are very flexible in terms of working overtime, working time of day and night
shift, etc. The layoff of the work force is also easy in China. This is because there is neither
law nor union to protect the workers. In contrast, with the strong influence from the union, the
Swedish workers enjoy long holidays and strict working schedule. The layoff of the working
force is very difficult in Sweden and very costly. All these put the sharp contrast of the cost
structure between Geely and Volvo. It is therefore a great challenge to form a partnership
between Volvo and Geely.

With this huge difference in their cost structure, Geely, the owner of Volvo, will be
difficult to understand the investment and management of Volvo. When it makes investment in
Volvo, Geely will always wonder why such a big investment can only produce so little results
in Volvo, while so much can be done in Geely with the same amount of money. If this can’t be
treated in a good way, there will certainly be problem between Geely and Volvo."

http://www.bth.se/fou/cuppsats.nsf/all/5caa2aa8aa6cab80c1257…

[Fire72]

Hammer,

hier Befürchtungen, warum der Kauf Volvo durch Geely skeptisch gesehen wird, selbst durch die reichen Chinesen......Gemeinsame Showrooms sind dann auch eher unrealistisch....REICHE CHINESEN WOLLEN U. A. NICHT MIT ARMEN CHINESEN IM SELBEN AUTOHAUS STEHEN ....

"• Volvo is now under the control of the Chinese community party, which is still regarded
as dictator. This damages the brand of Volvo already to some extent, particularly for
those customers in North America and Europe, where democracy is a part of the value
of this life.

• Production might be moved from Sweden to China. While the quality of Volvo is
associated with Sweden, China does not represent a good quality, particularly for the
luxury brand.

• The design might be moved from Sweden to China too. This will strongly damage the
origin of Volvo: the Scandinavian design of elegance.

• Volvo might possibly try to reduce the cost by sharing the cheap components from
Geely. This will damage the quality of Volvo, particularly for the safety reputation.

• Volvo might lose the moral value either by accepting the dictator leadership from
Geely, or being forced to use the workforce with bad working condition from Geely. If
this happens, it will damage the value of Volvo significantly in Europe and North
America.

Although the above points are mostly from the perspective of the people living in Europe
and North America which are the biggest market for Volvo, it is also applicable to the people
in China. In China, Volvo is regarded as a luxury brand which competes against Mercedes,
BMW and Audi. The customers of Volvo are those rich Chinese, and they usually like the
luxury goods from abroad. Promoting Volvo into the local Chinese products certainly does not
help the brand value of Volvo in China. The author is a Chinese, and the author knows that the
rich Chinese people do not like to see that Volvo is too much involved with Geely, even if
Geely is Chinese. It is hard to image that the rich people like to go to the Volvo car dealer store
where the Geely cars are also represented. They simply do not like that the relatively poor
people go to the same store! It sounds not elegant in the west, but it is the current realty in
China. Therefore, the purchase of Volvo by Geely does not automatically strengths the Volvo’s
position of brand in China. It is a challenge for Volvo in China, just like in Europe and North
America."

http://www.bth.se/fou/cuppsats.nsf/all/5caa2aa8aa6cab80c1257…

[Fire72]

Hier mal ein interessanter Vergleich zwischen DAIMLER/CHRYSLER und GEELY/VOLVO ...eigentlich sind demnach Geely und Volvo wie "Hund und Katze" während Daimler und Chrysler eine "Traumehe" schlecht hin darstellen...nur die beiden sind wieder geschieden.....

"• Geely and Volvo have no any common customer base, while Daimler and Chrysler do
have some common ground.

• Germany (Daimler) and USA (Chrysler) are nevertheless the so-called western
countries, and share the same democratic values, while China (Geely) and Sweden
(Volvo) have different social systems, and do not share the same value in principle.

• Although Germans do not speak perfect English, they do manage English pretty well.
However, most Chinese do not understand English (not to say Swedish), and very rare
Swedish can speak Chinese. Even the Chairman of both Geely’s board and Volvo’s
board, Shufu Li, does not speak English!

• While Daimler and Chrysler could find something similar in management (democratic
decision making process), there is no common process in Geely and Volvo.

• While most people worldwide accepted the merge of Daimler and Chrysler, most
people in western countries do not accept the merge of Geely and Volvo, simply
because Chinese products are still regarded as the low-quality products. Many of these
people are the customer base of Volvo.

All this indicates that the challenges ahead are much more for the merge of Geely and
Volvo than the merge of Daimler and Chrysler, while the merge of Daimler and Chrysler failed!
As Prof. Tony Fang indicated in the Swedish business paper Dangens Industri [38]: the lack of
expertise in international organization is apparent currently in all the Chinese automobile
manufacturers, including Geely, which presents the biggest challenge in this acquisition of
Volvo by Geely."

http://www.bth.se/fou/cuppsats.nsf/all/5caa2aa8aa6cab80c1257…

[Fire72]

Antwort auf Beitrag Nr.: 41.957.709 von Badkreuznach am 16.08.11 12:58:59

Hehehe ,

habe Freizeit, bin also zu Hause ....

[Fire72]

Hier einmal zusammegefasst die "Meilensteine" der Geely-Entwicklung...dabei scheint Geely wirklich ein Vorreiter in China zu sein...selbst die staatlichen Unternehmen schaffen das nicht....

"• In 2001, Geely’s JI-6360 model was certified by the government making Geely the first
private company qualified to be producing automobiles in China.

• Geely produced the first Chinese-designed automatic transmission in March 2005, after
the other state-owned car makers failed to develop such transmission system, even
when over a billion RMB were spent [29].

• Geely’s 4G18 engine, Geely’s self-developed automatic transmission, and the Geely
EPS intelligent steering booster were displayed at the Chinese national innovation
exhibition in 2005.

• Geely participated at the North American International Auto Show in Detroit, winning
the Special Contribution Grand Prize for Invention and Creation for its Blow-out
Monitoring and Brake System (“BMBS”), a unique safety system independently
developed by Geely in 2008.

• Geely claims that it is the only Chinese car manufacturer to have developed its own
range of engines – including eight series of engines between 1 litre and 1.8 litres
supporting both manual and automatic transmissions.

With its achievement in technology, Geely is aiming for transforming its competitive
advantage from price competitive to technology and performance competence."

http://www.bth.se/fou/cuppsats.nsf/all/5caa2aa8aa6cab80c1257…

[Badkreuznach]

@ fire72

Nix los bei Euch auf der Wache?

[Fire72]

Dat wird ja immer besser .....

klar entstehen gewisse Abhängigkeiten zur chin. Regierung...muss aber ja nicht das schlechteste sein ...

"...Therefore, the government helped Geely acquire
Volvo, which opens a channel for the Chinese automobile industry to the world. This
acquistion has great strategic significance in enhancing the nation’s brand, to bring China's
automobile industry to a new level on the world stage. Without this, Geely could not get
the support from the government. Without the support of the government, Geely could not
fiance this acquisition. Therefore, the Chinese government has been supporting this
acquisition actively.
In addition, the Chairman of Geely Li Shufu is generally regarded as an entrepreneurial
leader who dares to take risk.
All above arguments resulted in the acquisition of Volvo by Geely at the end...."

http://www.bth.se/fou/cuppsats.nsf/all/5caa2aa8aa6cab80c1257…