AvantGo Introduces Mobile Application Built Specifically for Pharmaceutical Sales - 500 Beiträge pro Seite

[AndererKostolany]

HAYWARD, Calif., Mar 4, 2002 (BUSINESS WIRE) --
AvantGo Mobile Pharma(TM) Leverages Healthcare and Pharmaceutical Industry Experience with Baxter Healthcare, Aventis, AstraZeneca, Roche, Siemens Medical, Pfizer, Bayer, GlaxoSmithKline, McKesson Corporation and More

AvantGo, Inc. (Nasdaq:AVGO), the leading provider of mobile enterprise software, today introduced AvantGo Mobile Pharma, a packaged mobile application specifically built for the unique business processes of pharmaceutical sales representatives. AvantGo Mobile Pharma is a powerful mobile application designed to help pharmaceutical companies gain market share by dramatically improving the quality of physician interactions and increasing the productivity of their sales representatives. The mobile application provides sales representatives with immediate access to the information most relevant to them, including their existing sales force automation (SFA) system, product and clinical data, prescription distribution data, corporate intranet and the Internet on their handheld devices.
A number of new challenges have been posed to physicians and pharmaceutical companies, including tremendous growth in pharmaceutical sales forces over the last decade combined with 100+ new prescription drug introductions each year, and, in North America, greater emphasis on direct-to-consumer marketing. The same physician, in the same amount of time, has to deal with more drugs, twice as many pharmaceutical sales representatives and more extensive treatment input from the patient. High-prescribing physicians can have up to 50 different pharmaceutical representatives calling on them.

As a result, physicians are limiting face time, with 43% of visits turned away, and the average time per detail in the U.S. has decreased to two-to-four minutes, reports Hambrecht & Co. So, while the number of representatives has doubled in the last seven years, Forrester Research has reported that the number of visits to provide information about a particular drug to physicians has only grown 15%, and thus the cost of sales has increased substantially.

The pharmaceutical sales force has traditionally been the most effective vehicle for driving prescription market share. However, as physicians increasingly perceive that sales representatives take too much of their precious time and provide insufficient data, pharmaceutical companies are looking for solutions that enable their sales representatives do their jobs more efficiently and effectively.



AvantGo Mobile Pharma Benefits Both Pharmaceutical Companies &
Physicians

Designed to streamline both workflow and marketing processes, AvantGo Mobile Pharma delivers significant benefits to both pharmaceutical sales organizations and physicians including:


-- Improved quality of sales representatives` interactions with
physicians -- AvantGo Mobile Pharma provides sales
representatives with immediate access to the most relevant
prescription, product, clinical and competitive information,
making them much more valuable resources for physicians. Sales
representatives can also receive alerts, pushed to their
device, as well as access just-in-time collateral, including
the latest drug research and clinical data to stay informed
and ready for any type of physician interaction. In addition,
sales representatives can capture information directly at the
point of activity, providing brand teams a closed loop
physician feedback system
-- Improved productivity of sales representatives -- Electronic
sample management reduces sales representatives` paperwork and
eliminates error-prone, paper-based reporting, which improves
data collection and accuracy. AvantGo Mobile Pharma also
facilitates field team coordination and re-routing for
cancelled calls. And allowing sales representatives to prepare
while on-the-go creates much greater field efficiency
-- Maximized return on SFA investments -- SFA systems have
traditionally suffered from inconsistent user acceptance in
the field. AvantGo Mobile Pharma allows pharmaceutical sales
professionals to utilize their existing SFA system when it`s
convenient for them, thereby driving much higher and more
consistent end-user adoption. In addition, AvantGo Mobile
Pharma provides more than just standard SFA information,
maximizing the SFA systems` benefits for sales representatives
and giving them more reasons to use it.

"Pharmaceutical companies are striving to improve the quality of their interactions with physicians, while at the same time improving their bottom line," said Richard Owen, AvantGo`s CEO. "Our new application delivers the best of all worlds -- improving physician interactions, sales force productivity and the return on SFA investments, all of which will improve the bottom line. AvantGo Mobile Pharma is a clear indication of the trend toward broader mobility adoption across the life sciences sector to address specific workflow needs and business challenges."
AvantGo`s unique technology is device agnostic -- allowing all AvantGo applications to work on any readily available handheld device on the market, including Microsoft Windows Powered Pocket PCs, Research In Motion`s BlackBerry Wireless Handhelds(TM) and Palm OS-based handheld devices -- and is complementary to existing Sales Force Automation (SFA) systems like Siebel and Dendrite. The AvantGo Mobile Pharma solution operates both offline and online to maximize reliability, and supports open standards, enabling IT executives to rapidly deploy the solution for mobile use in the field. The AvantGo Mobile Pharma application is the third packaged mobile application from AvantGo, following the releases of AvantGo Mobile Sales(TM) and AvantGo Mobile Delivery(TM).

The new mobile application capitalizes on AvantGo`s healthcare and pharmaceutical industry experience and unparalleled mobile expertise with leading global enterprise customers, including Baxter Healthcare, Aventis, AstraZeneca, Roche, Siemens Medical, Pfizer, Bayer, GlaxoSmithKline, McKesson Corporation and more. AvantGo`s customers include 10 of the top 14 pharmaceutical companies in the world, three ranking medical schools, large HMOs and healthcare systems, leading hospitals worldwide and the world`s leading healthcare service and technology company. All of these companies are leveraging AvantGo solutions to extend existing information and applications to mobile devices in the field.

[freefly]

Wetten daß Du nicht einen Absatz davon übersetzen kannst Hauptsache mal wichtig reinsetzen

[AndererKostolany]

Sorry...ich hab vergessen das es auch solche Dummies wie dich gibt, die kein Wort Englisch sprechen!

[roger11]

@ Anderer Kostolany

I totally agree...

Dennoch: die Meldung scheint die Amis bisher kalt zu lassen.

[whyso]

@andererK,

Wieso ist das Volume so gering ?
Bomben Nachrichten & kein gegen-Bewegung ...wenn man anschaut was AVGO für ein IR hier in Deutschland betreibt ist das auch nicht "brilliant".(comdirect AVGO Fehlstart seit Monate ..unter news )

What does the shareprice need for liftoff ?
A still interested ,
Whyso

[AndererKostolany]

@whyso

Warum das Interesse an dieser Aktie so gering ist, hab ich in diesen Threads schon ausgiebig angemerkt.

Es sind die Verluste, Cashburn! Die Firma hat noch nie Gewinn gemacht....das ist derzeit nicht gefragt. Man hat Befürchtungen das der Laden nie in die Gewinnzone kommt, oder das es bis dahin schon zu spät sein könnte.
Die negativen Faktoren überwiegen einfach, z.B. der Insiderhandel....wer will schon Aktien eines Unternehmens, die von den eigenen Führungskräften und Insidern verkauft wird!
(Gerade als ich das schreibe, sehe ich einen Insiderkauf vom 31.01.2002...ganze 1227 Stück zu 1,25 $ :-))


Einnahmen 2001 : 24 Mio $ (+47%)
Verlust 2001 : 56,2 Mio $ (+13%)......aaaalles klar :-)

Der erhöhte Verlust wird mit der gestiegenen Zahl der Mitarbeiter in der Firma begründet!

Bei diesem Laden sollte man den Insiderhandel genau beobachten, allerdings kommen die leider erheblich (4Wochen) spät zur veröffentlichung!

[mashtozero]

AVGO eröffnet stark. Mag wohl an folgender kleiner News liegen:

Press Release
SOURCE: AvantGo, Inc.
AvantGo Maximizes Mobility Experience for COMDEX Chicago 2002 Attendees
HAYWARD, Calif.--(BUSINESS WIRE)--March 5, 2002--AvantGo, Inc. (Nasdaq:AVGO - news), the leading provider of mobile enterprise software, today announced that it is working with Curious Networks to maximize the ability for COMDEX Chicago 2002 attendees to experience mobility at this year`s conference, held March 4-7 in Chicago. AvantGo, in conjunction with mobile software provider, Curious Networks, Inc., is delivering a channel of key information about the conference, its sessions and speakers via wireless devices at mobile.comdex.com, as well as through the AvantGo Mobile Internet Service.

For companies interested in mobile marketing, the AvantGo service provides a proven means to reach a targeted demographic of young, affluent tech-savvy professionals and an easy way to extend information to a variety of platforms, including Palm OS and Pocket PC-based handheld devices, Research In Motion`s BlackBerry Wireless Handhelds(TM), as well as smartphones. The AvantGo service can be used to accomplish a variety of marketing objectives, including advertising, direct marketing and customer relationship management.

For COMDEX, the AvantGo channel provides show attendees with access to general information about the conference including hours and address; a daily planner, which includes information for each session; Chicago listings including restaurants, airports, hotels, and transportation; and examples of how mobile technologies are being applied in today`s marketplace.

Product Manager Eric Berkowitz at Curious Networks, Inc., said, ``We chose to work with the AvantGo Mobile Internet Service because it has the largest population of smart device users in the world, with over 4.5 million registered users.``

In addition to providing the COMDEX Chicago 2002 channel, AvantGo co-founder and vice chairman, Felix Lin, is speaking at the industry event on Wednesday, March 6 as part of a panel titled, ``Tools and Techniques for Developing Wireless Applications,`` chaired by Ken Dulaney, Vice President - Mobile Computing at Gartner.

[whyso]

@andere...

Danke, ich werde dieses Tanz erst mal aussitzen...und werde beobachten aus nächste nähe !

Geduld & Geld...80% of life,
Grüße
Whyso