Bono,Buffett, SUN, CISCO, AMD - 500 Beiträge pro Seite

[Heizkessel]

Dept
AIDS
Trade
Afrika

Tech Steps Up to Back Bono
The Irish rock star`s mission to fight poverty in Africa is getting serious support from the likes of Sun, Cisco, AMD, and more


It looks like a still black-and-white photo of Brad Pitt on your Web browser. And then he starts talking about how people step forth, one by one, to save lives. It`s the launch of slick antipoverty video ads featuring Pitt and fellow actors George Clooney, Cameron Diaz, and Tom Hanks, and even conservative preacher Pat Robertson. These ads have played more than 100 million times on thousands of Web sites since June 1. The goal is to run 1 billion of them this month alone. Advertisement

The Internet ads are part of a concerted corporate campaign to fight poverty in Africa, inspired by the Irish rock star Bono. In February Bono, who was rehearsing in Mexico with his band, U2, appeared on a video screen before a gathering of business and tech leaders at the Technology, Entertainment Design (TED) conference in Monterey, Calif. He was one of three winners of the inaugural TED humanitarian prize (the others were Edward Burtynsky, an environmental photographer, and Robert Fischell, an inventor who helped develop the cardiac defibrillator).

The awards of $100,000 are the brainchild of Chris Anderson, a British journalist and entrepreneur whose Sapling Foundation bought the TED conference in 2000. The money -- small potatoes for a rock star -- was Bono`s to distribute as he saw fit. Far more important, it gave him the privilege of asking the 800 attendees to grant him three wishes.

Bono focused all three on Africa, and he issued a sweeping challenge: "Ours is the first generation that can look disease and extreme poverty in the eye...and say, we do not have to stand for this."

WIRING A NATION.
His message struck a chord. And now, less than four months later, tech companies including Sun Microsystems (SUNW ), Cisco Systems (CSCO ), and Advanced Micro Devices (AMD ) are busy organizing antipoverty ad campaigns and mapping out fiber-optic plans for Ethiopia.

Bono`s wishes were: 1) to organize 1 million American activists committed to fighting poverty in the world, especially in Africa; 2) to spread an antipoverty message 1 billion times before the July 6-8 Group of Eight meeting; and 3) to wire every hospital, health clinic, and school in one country -- Ethiopia -- to the Internet.

One executive at the meeting, Jay Amato, CEO of online-advertising company Viewpoint, got to thinking. "I knew I couldn`t wire up Ethiopia," he recalls. "But given our relationships in the industry and our technology, I thought we could get the billion ads online." (It`s just an informational ad to get people to sign up as activists.)

ONE WORD. Working with Bono`s Washington-based lobbying group DATA (Debt, AIDS, Trade, Africa), Amato got other ad agencies and publishers, including cable network MSNBC and AOL, to donate ad space to the campaign. "There`s lots of default inventory that would normally run a house banner," says Sherri Valenti, vice-president for marketing at 24/7 Real Media, an ad company active in the campaign. She says 24/7 has distributed some 40 million ads a day across its network of 850 sites.

Before Bono spoke at TED, other execs were already at work on his wishes. Sun`s chief researcher, John Gage, had met with the singer in January at the Davos Economic Forum in Switzerland. Gage helped bring Sun into the campaign by launching a Sun-sponsored Web site and harnessing cell-phone messages at U2 concerts. Sun designed a system that encouraged concert-goers to send short messages with the word "unite" when Bono sang the song One.

The callers` names appeared on a giant screen behind the band -- and activists would later contact the callers and bring them into Bono`s organization. Between the concerts and the One Web site, nearly 800,000 activists have signed up since the beginning of the U2 tour in March, according to Sun.

SUSTAINABLE AID.
Even before Bono picked Ethiopia, that country`s government had embarked on an ambitious project to wire hospitals and schools to the Internet. Bob Ayres, executive director of the TED prize, traveled to Ethiopia following Bono`s speech. "You see people digging huge ditches with picks, axes, and shovels," he says. Cisco, AMD, and others are planning to pitch in with technical and financial help. The idea: If they can prove that enhanced communications help a poor country battle AIDS and other diseases, similar efforts will likely follow elsewhere.

Ayres says tech companies are still studying Ethiopia before committing resources. "We`re a month or two away," he says. "The trick is to provide help that`s sustainable. Lots of companies and NGOs [nongovernmental organizations] have put in machinery over the years. If it`s not well thought out, it bites the dust." That outcome is definitely not on Bono`s wish list.

http://www.data.org

[Heizkessel]

Bono talks of US crusade

Top advice: wise words from stock market mogul Warren Buffett helped Bono win over America. Photograph: Eamonn McCabe

Madeleine Bunting
Thursday June 16, 2005
The Guardian


There have been dinners with Brad and Jennifer and drinks with Tom Hanks and Cameron Diaz. So far, so routine for a rock star on a mission.
But the sharpest advice Bono received on how to win American hearts and minds around to his crusade on Africa came from an altogether less expected source: the legendary stock market investor Warren Buffett.

The Irish rock star, who has arguably done more than any other to ensure that the cause of Africa gets on to the agenda of the US administration, has stepped up his lobbying while on U2`s Vertigo tour in the US over the last two months to increase the pressure in the run-up to the G8 summit next month in Gleneagles.




Earlier this week he told the Guardian in Cologne how advice from Buffett, reportedly the second richest man in America, had shaped his strategy: "Warren Buffett told me, `Don`t appeal to the conscience of America, appeal to its greatness, and I think you`ll get the job done`."
Others enlisted in Bono`s crusade have included the media mogul Rupert Murdoch, the former Republican senator Jesse Helms, and figures on the religious right such as Pat Robertson and Billy Graham. The rock star described in his only newspaper interview before next month`s G8 summit how he has shared a laugh with President Bush, whom he describes as "very funny".

He has not been afraid to use his Christian faith to appeal to the American religious right, dining with Billy Graham and his son Franklin, and quoting Gospel verses to Jesse Helms, which reduced the 83-year-old Republican to tears.

Bono has spent six years trying to change the mindset of the world`s most powerful country in relation to its poorest continent, risking his own reputation and that of his band by associating with some of the most controversial figures in American public life.

At each of the 27 concert dates in the US over the last two months, he has made a direct pitch to audiences of more than 50,000 fans to sign up to the US One campaign, telling them: "My first experience of America was watching Neil Armstrong on the moon. America looked like a place where anything could happen. That`s what we`re asking Bush - to bring mankind back to earth. We have the technology, we have the resources and the knowhow, but do we have the will?"

Every night, the crowds shout back, `yes`. "Even in Arizona where the word `poverty` isn`t in the lexicon and where people tell me there are a lot of Republican whites, they were shouting yes," Bono said.

During U2`s tour, the One campaign has gone from 50,000 registrations to a million. In the last 10 days, the campaign was boosted further from the airing of a documentary of Brad Pitt on a trip to Africa with Data, the organisation Bono has co-founded (Debt, Aids, Trade, Africa).

"Brad and Jennifer [Aniston] a year ago put together a dinner for 20 great actors and asked me to speak. Tom Hanks, Julia Roberts and Cameron Diaz were all there, and they have all followed through. Sean Penn, George Clooney and P Diddy have all come to me, saying, `We see you`re there, we want to help. What can we do?`"

What has made the One campaign work, in Bono`s view, is the combination of Hollywood and what he calls "heartland". That includes the Christian music industry, which has promoted a letter-writing campaign to President Bush on Africa, urging "Christians of conscience" to get involved.

Bono has also been able to draw in help from new technology corporations such as AOL, and has described Murdoch as "very helpful".

Murdoch lobbied Karl Rove, White House chief of staff, and cleared free airtime on his Fox TV network for One campaign adverts in the run-up to the G8. "Rupert said, `I`m not going to lead the charge but if we make progress, I`ll support you,`" Bono said.

The rock star tells his American audience in media appearances from the Oprah Winfrey show to interviews with Bill O`Reilly, the outspoken commentator for Fox News, that the "stupid poverty" in which thousands of Africans die every day from a mosquito bite must be the cause of this generation, just as civil rights was the cause of an earlier generation.

Bono points to a number of breakthroughs in American policy on Africa as signs that his campaigning is paying off. The US signed up to the 100% debt relief package agreed last weekend at the G7 finance ministers` meeting in London. He also cites the fact that aid to Africa has nearly trebled under George Bush and the US in 2003 initiated a $15bn (£8.2bn) five-year programme on Aids.

He was personally credited with the dramatic public U-turn on Aids of Jesse Helms. "Christ only speaks about judgment once and it`s not about sex but about how we deal with the poor, and I quoted Matthew, `I was naked and you clothed me, I was hungry and you fed me.` Jesse got very emotional, and the next day he brought in the reporters and publicly repented about Aids. I explained to him that Aids was like the leprosy of the New Testament."

When Bono was told that there was no support from the grassroots for action on Aids in Africa, he took a choir of Ghanaian children, the US film star Ashley Judd and a Ugandan woman who was HIV positive around the mid-west in 2002, visiting seven states in a week. It was on this same tour that Bono met Warren Buffett.

[Heizkessel]

wem das zu fremdsprachlich ist, hier mal auf deutsch:

http://www.data.org/worldwide/deutschland/

Über DATA

Ziel von DATA ist es, auf die zahlreichen Krisen in Afrika - unbezahlbare Schulden, unkontrollierte Verbreitung von AIDS und unfaire Handelsgesetze, die zur Folge haben, dass Afrika weiterhin arm bleibt - aufmerksam zu machen. Es ist ein besonderes Anliegen von DATA, zu betonen, dass es sich hierbei nicht um Wohltätigkeit handelt, sondern um Chancengleichheit und Gerechtigkeit. DATA ruft die Regierungen der reichsten Länder der Welt – die USA, Europa, Kanada und Japan – auf, Afrika mehr Ressourcen zukommen zu lassen und Gesetze zu erlassen, die Afrika bei der Entwicklung von langfristigem Wohlstand helfen und nicht behindern. Wir rufen auch afrikanische Staatsoberhäupter auf, Demokratie, Verantwortungsbewusstsein und Transparenz gegenüber allen Bürgern walten zu lassen und sicherzustellen, dass die Unterstützung für die Menschen in Afrika auch zu wirklichen Erfolgen führt.

Der Hauptsitz von DATA befindet sich in Washington DC mit weiteren Niederlassungen in London und Los Angeles. Wir arbeiten mit zahlreichen anderen Organisationen zusammen, um das Bewusstsein über den Krisenherd Afrika zu erweitern und um Druck auf Regierungen und den Europäischen Rat auszuüben. Um die Aufmerksamkeit der Öffentlichkeit auf diesen Kontinent zu lenken, hat DATA für berühmte Persönlichkeiten (wie Bono, Bob Geldof und Chris Tucker), Politiker und Medien hoch profilierte Reisen nach Afrika organisiert und afrikanische Aktivisten aus Uganda und Ghana eingeladen, zusammen mit bekannten Persönlichkeiten die USA zu bereisen.

Wir sprechen mit Experten und wissen daher, was tatsächlich funktioniert und was nicht. Wir sammeln, resümieren und erläutern aktuelle Forschungsergebnisse darüber, was in Afrika funktioniert, und setzen unsere Beziehungen ein, um diese Erkenntnisse an führende Politiker weiterzuleiten, die unsere Hoffnungsbotschaft vielleicht sonst nicht hören würden. Unsere Hauptaufgabe allerdings ist es, unseren Politikern klarzumachen, dass Menschen wie SIE Aktion sehen wollen.

Politiker erklären immer wieder, dass sie mehr für Afrika tun wollen. Aber dann passiert nichts. Warum nicht? Weil sie von IHNEN – von ihren Bürgern, Wählern und Steuerzahlern - nicht hören, dass dies für Sie von Bedeutung ist und Sie wollen, dass etwas unternommen wird.

[Heizkessel]

http://www.data.org/pdf/webattchmnt1.pdf

[CleanEarthForNature]

( ( (---S O L A R-----P O W E R---) ) )
CleanEarthForNature

peace Afrika

[Heizkessel]

dereinst und 20 jahre später.

Bill Gates hat freundlicher Weise ebenfalls seine Unterstützung zugesagt.

[for4zim]

Schade nur, daß es die afrikanischen Eliten darin bestätigt, daß man keinerlei Verantwortung zu übernehmen braucht - der Westen wird es schon richten, man selbst kann weiter Gelder ins Ausland verschieben, die an Menge die Auslandsschulden der afrikanischen Entwicklungsländer übertreffen. Nichts gegen humanitäre Aktionen, die Betroffenen können ja nichts dafür, daß ihre gesamte Führungsklasse gleichermaßen verantwortunglos ist.

[Heizkessel]

Nur zu dumm, daß der Westen das auch inzwischen weiß. Das wird sicher nicht so weitergehen. Man versucht ja schon Hilfen nur an Länder zu vergeben, die einen gewissen Reformweg einzuschlagen bereit sind, im Sinne von Good Governance. Die Probleme sind zu komplex, um einen Masterplan haben zu können, aber die Folgen sind jedesmal sehr simpel.

[PolyMod [Mod]]

Antwort auf Beitrag Nr.: 16.957.909 von Heizkessel am 22.06.05 13:20:46

.

[Heizkessel]

grazie poly

http://www.one.org/

es tut sich was in den staaten

What is ONE?

ONE is a new effort by Americans to rally Americans – ONE by ONE – to fight the emergency of global AIDS and extreme poverty. ONE is students and ministers, punk rockers and NASCAR moms, Americans of all beliefs and every walk of life, united as ONE to help make poverty history. ONE believes that allocating an additional ONE percent of the U.S. budget toward providing basic needs like health, education, clean water and food would transform the futures and hopes of an entire generation in the world's poorest countries. ONE also calls for debt cancellation, trade reform and anti–corruption measures in a comprehensive package to help Africa and the poorest nations beat AIDS and extreme poverty.

What does ONE aim to do/change?

ONE aims to help Americans raise their voice as ONE against the emergency of AIDS and extreme poverty, so that decision makers will do more to save millions of lives in the poorest countries.

Who supports ONE?

ONE is a broad movement of Americans from every state and walk of life–more than 2 million people have lent their voices to ONE by visiting ONE.ORG and signing the ONE Declaration. More than three million Americans are also wearing white bands as a show of support for ending extreme poverty and global AIDS. ONE is Americans spreading the word in churches, coffee shops, on television, college campuses and the Internet.


The campaign was launched at a rally in Philadelphia with the help of U2's Bono

Why ONE percent?

Americans have always been a generous people – just look at the outpouring of support for the victims of the tsunami. Yet, most Americans would be surprised to learn that less than ONE percent of the federal budget is currently marked for fighting AIDS and poverty around the world. Surveys show people think it is over 15%.

ONE percent of the U.S. budget is approximately $25 billion, and redirecting that much more money will take time. Directed to honest governments, private charities and faith-based organizations, this support would provide the tools and resources they need to really make a difference.

By directing an additional ONE percent of the U.S. budget toward providing the most basic needs – and fighting the corruption that wastes precious resources –we can help transform the futures and hopes of an entire generation in the poorest countries. If the U.S. were to devote an additional ONE percent – one cent more for every dollar spent by the federal government–to helping the world's poorest people help themselves, America would demonstrate a commitment to the Millennium Goals, an internationally agreed upon effort to halve global poverty by 2015.

One percent is not merely a number on a balance sheet. One percent is the girl who gets to go to school, thanks to you. One percent is the AIDS patient who gets her medicine. One percent is the African entrepreneur who can start a small family business. One percent is not redecorating presidential palaces or money flowing down a hole. This one percent is digging waterholes to provide clean water. One percent is a new partnership with Africa and the world's poorest countries, where increased assistance flows toward improved governance and initiatives with proven track records.

With an additional ONE percent of our budget we can help prevent 10 million children from becoming AIDS orphans; We can help get 104 million children into grade school; We can help provide water to almost 900 million people around the globe; We can save almost 6.5 million children under 5 from dying of diseases that could be prevented with low-cost measures like vaccination or a well for clean water.

America gives less than one percent now. Were asking for an extra one percent to change the world, to transform millions of lives–but not just that – to also transform the way the world sees us. One percent is national security, enlightened economic self interest, and a better safer world for us all.

Who is behind ONE?


ONE is a coalition of 2 million people and over 70 non-profit, advocacy and humanitarian organizations. ONE was founded by 11 of America's most well-known and respected aid groups: Bread for the World, CARE, DATA, International Medical Corps, International Rescue Committee, Mercy Corps, Oxfam America, Plan USA, Save the Children US, World Concern, and World Vision. For the complete list of all coalition partners, please visit our partners page.

ONE is supported by Americans from every state, different ages, many religions and all walks of life, including such notable people as: Brad Pitt, Tom Hanks, Pat Robertson, Kate Hudson, Rick Warren, Jamie Foxx, Jars of Clay, Penelope Cruz, Dave Matthews, Salma Hayek, George Clooney, Bill Gates and many, many others.