Interchange Corp (INCX) - 500 Beiträge pro Seite

[panik]

Profile:Interchange Corporation provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange Corporation`s services enable businesses to advertise their products and services by listing them in the Company`s distributed Internet search results. By providing these sponsored listings to consumers, in response to their search requests, the Company offers businesses an effective method of accessing consumers during the purchasing process.

http://www.interchangeusa.com/

[tereesa]

INTERCHANGE CORP die neue MINI GOOGLE!!!!

[Augenzu]

#Panik, bei einer früheren oberflächigen Betrachtung deines Spieldepots hatte ich den Eindruck du nützt in erster Linie Regel- bzw Technikschwächen des Spiels aus.
Vielleicht tust du das tatsächlich, aber inzwischen seh ich daß du wirklich extrem gut bist.

[tereesa]

INTERCHANGE CORP heute +17%!!!!!

[panik]

Amarillo Globe-News Selects Interchange Corporation Local-Search Platform
Thursday October 28, 9:00 am ET


LAGUNA HILLS, Calif.--(BUSINESS WIRE)--Oct. 28, 2004--Interchange Corporation (NASDAQ:INCX - News), a provider of local and national paid-search services, today announced that the Amarillo Globe-News, owned by Morris Publishing Group, a subsidiary of Morris Communications Company LLC, has selected Interchange Corporation`s Local Direct(TM) search and advertising platform to power its online local business directory, Amarillo Direct®. The agreement, made in conjunction with Morris Digital Works, the online division of the parent company, provides Amarillo Globe-News with additional revenue channels, enhanced local-search functionality, and further extends the reach of their local advertisers on the newspaper`s online property, Amarillo Online: http://www.amarillo.com (Amarillo.com).
ADVERTISEMENT


"Local Direct meets the needs of today`s newspapers. Our partnership with Interchange has expanded our search capabilities, while creating new revenue streams that more directly address our advertisers` ability to target consumers. Interchange technology enhances the search experience for consumers and this is an invaluable asset to our operations," said Steven Metzinger, director of Internet operations, Amarillo Globe-News.

The Local Direct platform equips Amarillo Globe-News with full local-search functionality and allows the company to sell sponsored listings to Amarillo-based and regionally-based businesses. This gives Amarillo Globe-News the ability to serve advertisers in business categories not historically targeted by newspapers.

Powered by Interchange`s local-search technology, Amarillo Direct provides added convenience for Amarillo.com site visitors by enabling them to search for products and services by keyword. Local Direct enhances the local-search experience for consumers on newspaper and other directory sites by providing them with structured, relevant search results using Interchange`s Keyword DNA(TM) technology. Keyword DNA utilizes business characteristics such as location, service area, and business-specific keywords, among other data, to automatically create a unique local keyword profile for each local business. This enables newspaper sites to replace category-based searches and provides for searches of products and services using one user-friendly search box.

Local Direct also provides added revenue opportunities for Amarillo Globe-News by allowing the company to display additional local and national sponsored listings from Interchange`s network of hundreds of thousands of local and national advertisers. Local Direct drives additional revenue by providing sponsored listings in instances where a newspaper does not have advertiser coverage. This allows the newspaper`s core directory advertisers to have priority in any sponsored listing-based results.

"Local Direct is an ideal local-search solution for online newspaper sites. It significantly enhances their local-search capabilities while creating additional revenue opportunities," said Heath Clarke, Interchange CEO. "Our local-search and advertising platform allows every local business, with or without a Web presence, to target online consumers. We are pleased to be working with the Amarillo Globe-News on this innovative project."

Amarillo Direct attracts more than 180,000 unique users each month and is one of the most visited local websites in the Amarillo area.

Morris Publishing Group publishes 60 daily, nondaily, and free community newspapers. The parent company, Morris Communications Company LLC, broadcasts at more than 30 radio stations and two radio networks; produces 40 magazines and specialty publications; publishes more than 100 visitor publications; and owns a book publisher as well as outdoor advertising, commercial printing and online services operations. For more information, visit www.morrispublishinggroup.com.

Morris Digital Works (MDW), a division of Morris Communications Co., provides tools, technologies, consulting and Web development services to Morris newspapers and external clients. MDW award-winning technologies include: world-class hosting facilities, robust content management software, high performance application tools, site enhancement tools and comprehensive classified and display classified technology. For more information, visit www.morrisdigitalworks.com.

About Interchange

Interchange Corporation (NASDAQ:INCX - News) provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange serves the sponsored listings from hundreds of thousands of local and national advertisers in response to consumer search requests from its Search Distribution Network. Interchange`s Local Direct(TM) search and advertising platform delivers geographically targeted search results to consumers. Local Direct can be licensed to websites and search engines that provide local business information and serve local advertisers. Local Direct is powered by Interchange`s Keyword DNA(TM) technology.

Interchange`s search services are available at www.epilot.com. For more information, visit Interchange`s corporate website at www.interchangeusa.com.

About Morris Communications Company LLC

Morris Communications Co. is a privately held media company with diversified holdings that include newspaper and magazine publishing, outdoor advertising, book publishing and distribution, visitor guide publishing, radio broadcasting and online services. For more information, visit www.morris.com.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our plans to develop our ePilot products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.



--------------------------------------------------------------------------------
Contact:
Interchange Corporation
Cameron Triebwasser (Media), 949-789-5242
Fax: [phone]
[e-mail]
or
John Baldissera (Investors), 800-368-1217
[e-mail]



--------------------------------------------------------------------------------
Source: Interchange Corporation

[panik]

Interchange Local-Search Platform Drives On-line USA Nationwide Search Portal
Wednesday November 3, 9:00 am ET


LAGUNA HILLS, Calif.--(BUSINESS WIRE)--Nov. 3, 2004--Interchange Corporation (NASDAQ:INCX - News), a provider of local and national paid-search services, today announced that its Local Direct(TM) search and advertising platform is powering On-line USA`s nationwide local-search portal. On-line USA is utilizing Local Direct to provide more relevant traffic for advertisers, deliver a better search experience for site visitors and increase the quantity and quality of search results on its sites.
ADVERTISEMENT




On-line USA is a subsidiary of On-line UK, Ltd. and includes over 140 distinct sites in the U.S. On-line UK has over 1000 registered domains and over 600 sites worldwide.

"Interchange`s unique natural language search functionality perfectly complements our user-friendly local-search sites. We are committed to delivering a comprehensive and reliable range of local portals with a strongly branded, easy to use interface. Interchange`s technology has allowed us to reach this goal and provide unparalleled search capabilities to over 140 sites in the USA," said Andy Harcombe, On-line UK CEO. "We are pleased to be working with Interchange on this exciting project."

Interchange combines its paid-search platform with one of the world`s most accessible local business databases and its patent-pending Keyword DNA(TM) technology to create one of the most comprehensive local-search solutions available. The complete Local Direct service portfolio is available to Internet Yellow Pages and printed Yellow Pages (IYP/YP) partners as well as other portals and websites seeking a local paid-search solution.

As part of the project, On-line USA is taking advantage of Local Direct`s Assured Response(TM), which allows sites to enhance their listings with Interchange`s Keyword DNA technology. Keyword DNA creates a unique keyword profile for each advertiser listing, making them easily accessible through natural language keyword search. Assured Response is designed to provide a better search experience for site visitors by increasing search relevancy and accessibility of each business.

"Together Interchange and On-line USA are breaking new ground in the local-search arena," said Gregory Parker, director of strategic alliances for Interchange. "This partnership creates immediate revenue opportunities and provides a leading-edge local-search solution for over 140 city sites throughout the U.S."

About Interchange

Interchange Corporation (NASDAQ:INCX - News) provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange serves the sponsored listings of local and national advertisers in response to consumer search requests from its Search Distribution Network. Interchange`s Local Direct(TM) search and advertising platform delivers geographically-targeted search results to consumers. Local Direct can be licensed to websites and search engines that provide local business information and serve local advertisers. Local Direct is powered by Interchange`s Keyword DNA(TM) technology.

Interchange`s search services are available at www.epilot.com. For more information, visit Interchange`s corporate website at www.interchangeusa.com.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our plans to develop our ePilot products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.



--------------------------------------------------------------------------------
Contact:
Interchange Corporation
Cameron Triebwasser, 949-789-5242
Fax: [phone]
[e-mail]
or
BPC Financial Marketing
John Baldissera, 800-368-1217
[e-mail]



--------------------------------------------------------------------------------
Source: Interchange Corporation

[panik]

Friday , November 05, 2004 10:55 ET

Nov 05, 2004 (M2 PRESSWIRE via COMTEX) -- The Bellwether Report has added Interchange Corporation (NASDAQ:INCX), to our aggressive stock portfolio. Today the company is trading up 15% on higher than average volume

The company announced that its Local Direct(TM) search and advertising platform is powering On-line USA`s nationwide local-search portal. On-line USA is utilizing Local Direct to provide more relevant traffic for advertisers, deliver a better search experience for site visitors and increase the quantity and quality of search results on its sites.

BWR will be keeping this company in our portfolio for the next 30 days to see the impact this new development will have on the investors sentiment of the company

The Bellwether Report, will be analyzing Interchange Corp, if you would like to receive all corporate updates on the companies feel free to visit, www.bellwetherreport.com.

The Bellwether Report, will continue scanning the markets for true emerging growth opportunities that will show subscribers optimal entry points with profitable exit points. If you are interested in receiving more information on the above mentioned companies feel free to sign up for a 1 month complimentary subscription to the #1 online investment resource www.bellwetherreport.com.

All material herein was prepared by the Bellwetherreport.com , (Bellwether) based upon information believed to be reliable. The information contained herein is not guaranteed by Bellwether to be accurate, and should not be considered to be all-inclusive. The companies that are discussed in this opinion have not approved the statements made in this opinion. This opinion contains forward-looking statements that involve risks and uncertainties. This material is for informational purposes only and should not be construed as an offer or solicitation of an offer to buy or sell securities. Bellwether is not a licensed broker, broker dealer, market maker, investment banker, investment advisor, analyst or underwriter. Please consult a broker before purchasing or selling any securities viewed on or mentioned herein. Bellwether may receive compensation in cash or shares from independent third parties or from the companies mentioned.

Bellwether`s affiliates, officers, directors and employees may also have bought or may buy the shares discussed in this opinion and may profit in the event those shares rise in value. Market commentary provided by Jay Lee.

Bellwether will not advise as to when it decides to sell and does not and will not offer any opinion as to when others should sell; each investor must make that decision based on his or her judgment of the market.

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected," "anticipates", "draft", "eventually" or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a companies` annual report on Form 10-K or 10-KSB and other filings made by such company with the Securities and Exchange Commission.

You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Bellwether undertakes no obligation to update such statements.

CONTACT: bellwetherreport.com Tel: [phone]

M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [e-mail].


(C)1994-2004 M2 COMMUNICATIONS LTD

[panik]

Google rolls out new system to improve local search results


SAN FRANCISCO (AP) - Online search engine leader Google Inc. is introducing a new system designed to make it easier for people to find things closer to their homes, paving the way for the company to make more money selling ads to small businesses.

The new algorithmic formulas that was scheduled to begin working Wednesday will allow Google to display more local information in response to search requests that include a ZIP code or a city`s name.

Google says these geographic queries will now be more likely to generate phone numbers and specific addresses on its main results page. In many cases, Google also will display an icon of a compass that can be clicked upon to open another page containing a detailed map and directions to the location.

Web surfers who want a broader selection of parochial information will be encouraged to visit a new gateway, http://local.google.com.

"Google`s goal is to connect searchers with the information they need whether it`s halfway around the world or in their neighborhood," said company co-founder Sergey Brin.

With the new features, Google is joining an accelerating push to become more local. Last week, Yahoo! Inc. introduced a similar provincial tool, called SmartView, and Verizon Communications recently overhauled its SuperPages.com site to deliver more useful local results.

Mountain View-based Google believes it will have a major advantage over its other rivals - the Internet`s biggest index, consisting of 4.3 billion Web pages.

The emphasis on more local search results reflects an emerging change in how people are looking things up.

As more homes sign up for high-speed Internet connections that make it easier to call up Web pages, people increasingly are turning to the Internet before the Yellow Pages for business referrals, said Greg Sterling, who studies local search for The Kelsey Group.

About 70 percent of Google users seeking information about a merchant are primarily interested in local results, said Marissa Mayer, Google`s director of consumer Web products. "People like to find and buy things in their neighborhoods."

Despite their rising popularity, Google and the other search engines still haven`t found a way to siphon much of the estimated $22 billion that small businesses spend annually on local ads in the Yellow Pages, newspapers and direct mail, Sterling said.

By making it easier to find local information, Google hopes to entice more small businesses to buy text-based ads that eventually will be displayed next to its search results, Mayer said. But Google won`t begin selling ad space next to the local search results until the new feature is better established and small businesses see how the system works.

Text-based ads tied to search results, often called "pay-for-performance," have become a lucrative business for Google, Yahoo and a wide range of other Web sites. Merchants spent an estimated $2 billion on the ads last year and most industry observers believe the market has barely been tapped.





©2004 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

[panik]

Former Yahoo! Japan Executive Joins Interchange

LAGUNA HILLS, Calif., Nov 15, 2004 (BUSINESS WIRE) -- Interchange Corp. (INCX), a leading provider of local and national paid-search services, today announced the appointment of George Kellerman as senior vice president of business development.

"George brings with him many years of experience with Yahoo!. He has a unique perspective on identifying and building strong strategic alliances, as well as a comprehensive understanding of the paid-search landscape," said Michael Sawtell, Interchange president and COO. "He joins our team at an exciting time as we endeavor to grow our business and expand our technology offerings."

Prior to joining Interchange, Kellerman was the vice president of international business development for Yahoo! Japan. Kellerman first joined Yahoo! Japan in 2001 and was involved in the development of Yahoo! Japan`s paid-search business, including the negotiation of several agreements with other search industry leaders.

In his new role, Kellerman will be responsible for leading Interchange`s strategic alliance and business development initiatives to enhance the company`s position in the paid-search sector. In this capacity, Kellerman will identify, negotiate and implement strategic partnerships, while exploring new ways to develop Interchange`s business objectives.

"I believe Interchange has uniquely positioned itself within the paid-search marketplace," said Kellerman. "I am excited about the opportunity to help Interchange grow and expand its business, and I hope to combine my legal and business development experience with my knowledge of paid-search to deliver high-quality solutions and services to Interchange`s consumers, advertisers and distribution partners."

Before joining Yahoo! Japan, Kellerman worked for Yahoo! Inc. as a manager of business development, alliances and distribution and as corporate counsel in the Yahoo! legal department. Before joining Yahoo!, Kellerman worked as an attorney at Venture Law Group where he was responsible for M & A and general corporate securities work for companies such as Yahoo! and Oracle. Kellerman holds a J.D. degree from the University of California, Berkeley, Boalt Hall School of Law, and a B.A. degree in philosophy from the University of Hawaii.

[panik]

Interchange Announces Record Third Quarter Financial Results
Thursday November 18, 4:05 pm ET


LAGUNA HILLS, Calif.--(BUSINESS WIRE)--Nov. 18, 2004--Interchange Corporation (NASDAQ:INCX - News), a leading provider of local and national paid-search services, today reported record revenue and net income for the third quarter ended September 30, 2004.
Highlights include:

Revenue was $5.38 million for the third quarter of 2004, compared to $2.15 million for the same period of 2003 representing a year over year increase of 150%.
Net income was $288,000 for the third quarter of 2004 compared to $93,000 for the same period of 2003, representing a year over year increase of 209%. Basic and diluted net income per share for Q3 2004 was $0.15 and $0.06, respectively.
Received over 6 billion search requests from our Distribution Network.
Announced the extension of the distribution agreement with LookSmart, Ltd.
Entered into local search agreements with several companies including Amarillo Globe-News (a division of Morris Digital Works) and On-line UK`s On-line USA.
Enhanced our Keyword DNA(TM) technology to enable users to search by entering relevant landmarks.
"Interchange experienced strong third quarter growth and record third quarter revenue and net income. Our revenue and earnings growth are the result of our continued focus on the expansion of our Advertiser and Distribution Networks," said Heath Clarke, Interchange Chairman and CEO. "While delivering our sixth consecutive quarter of profitability, we have also focused heavily on executing our strategic plan in the emerging local-search marketplace. I am pleased to report great progress in this area, resulting in several key local-search transactions. I believe that our company is well positioned to execute on our goals for the fourth quarter as well as next year, and that we are ready to meet the unique needs of the evolving local-search industry."

Recent Events

On October 18, 2004, Interchange priced its initial public offering (IPO) at $8.00 per share and its common stock began trading on the Nasdaq SmallCap Market the next day. On October 22, 2004, the initial public offering closed and the company issued 2,750,000 shares of its common stock resulting in gross proceeds of $22 million and net proceeds of approximately $19 million after deducting underwriting discounts and commissions and other expenses associated with the offering.

Upon completion of the IPO on October 22, 2004, all outstanding shares of preferred stock automatically converted into 1,169,722 shares of common stock. In addition, holders of the outstanding convertible secured debentures converted $2.36 million of principal amount into 704,529 shares of the Company`s common stock.

During October 2004, the Company repaid the outstanding principal amount of the Company`s convertible secured promissory notes of $1,300,000 and accrued interest of approximately $176,000.

On November 1, 2004 the underwriters of the Company`s initial public offering exercised their over-allotment option to purchase an additional 407,500 shares of common stock at $8.00 per share for total gross proceeds of $3.3 million and net proceeds of approximately $3.0 million after deducting underwriting discounts and commissions and other expenses associated with the offering.

At September 30, 2004, our cash balance was $1.4 million. Taking into effect the above items, our September 30, 2004 cash balance would have been $22.3 million.

Financial Guidance

The Company expects fourth quarter revenue to increase from its third quarter level to between $5.7 million and $5.9 million, which would represent an increase of between 104% and 111% compared to $2.8 million in the fourth quarter 2003. We expect operating income to be between $260,000 and $360,000 which will include the new costs of being a public company as well as continued investment in our search services. We expect these increased costs to be offset by an increase in interest income as a result of higher cash balances and a decrease in interest expense on the previously outstanding debt.

Based on this outlook, the Company projects revenue for the full 2004 year of between $18.8 million and $19.0 million, which represents an increase of 114% to 116% compared to revenue of $8.8 million in 2003. Operating income for the full 2004 year is projected to be between $1.5 million and $1.6 million, which represents an increase of between 111% and 127% compared to 2003.

Due to the timing of the IPO as well as the conversion of preferred stock and convertible debentures into common stock, Interchange is also providing weighted average outstanding share guidance for this quarter. The company estimates that for Q4 2004, it will have approximately 8.3 million weighted average fully diluted common shares outstanding. This is based on approximately 7.0 million common shares and 3.3 million shares reserved for options and warrants outstanding as of today.

Conference Call and Webcast Information

Chairman and CEO Heath Clarke and CFO Doug Norman will participate in a conference call to discuss the results and outlook. The conference call will take place today, November 18, 2004, at 5:00 p.m. ET. Investors and analysts can participate in the call by dialing 1-800-811-8830 or 1-913-981-4904, pass code #555375 five minutes prior to the call. The conference call will also be webcast live and will be available on the Investor Relations section of the Interchange Web site at: http://ir.interchangeusa.com. A replay of the webcast will be available for 90 days at the company`s Web site, starting approximately one hour after the completion of the call.

About Interchange

Interchange Corporation (NASDAQ:INCX - News) provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange serves the sponsored listings of local and national advertisers in response to consumer search requests from its Search Distribution Network. Interchange`s Local Direct(TM) search and advertising platform delivers geographically-targeted search results to consumers. Local Direct can be licensed to Web sites and search engines that provide local business information and serve local advertisers. Local Direct is powered by Interchange`s Keyword DNA(TM) technology.

Interchange`s search services are available at www.epilot.com. For more information, visit Interchange`s corporate Web site at www.interchangeusa.com.

Safe Harbor Statement

Forward-Looking Statements: All statements other than statements of historical fact included in this document, including all forward-looking guidance, regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this earnings release, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our plans to develop our ePilot products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

Additional information concerning risks and uncertainties relating to Interchange and its business can be found in press releases issued by Interchange, as well as Interchanges public filings with the Securities and Exchange Commission, including the discussion under the heading "Risks Factors" in the Company`s Final Prospectus filed with the Securities and Exchange Commission on October 20, 2004. Copies of Interchange`s press releases are available at www.interchangeusa.com or you can contact the Interchange Investor Relations Department by calling 949-784-0800.

Financial Statements
INTERCHANGE CORPORATION
STATEMENTS OF OPERATIONS
(in thousands, except per share and share data)
(Unaudited)

Three months ended Nine months ended
September 30, September 30,
2004 2003 2004 2003

Revenue $5,375 $2,150 $13,101 $6,004

Operating expenses:
Search serving 2,803 939 6,627 2,703
Sales and marketing 1,058 456 2,649 1,277
General and administrative 601 284 1,713 1,031
Research and development 374 162 843 537
Non-cash equity based
expense 2 91 11 212

Total operating expenses 4,838 1,932 11,843 5,760

Operating income 537 218 1,258 244

Interest and other income
(expense) (239) (124) (843) (296)

Income (loss) before
income taxes 298 94 415 (52)

Provision for income taxes 10 1 29 2

Net income (loss) $288 $93 $386 $(54)

Per share data:
Basic net income (loss)
per share $0.15 $0.05 $0.20 $(0.03)
Diluted net income (loss)
per share $0.06 $0.03 $0.09 $(0.03)

Basic weighted average
shares outstanding 1,922,964 1,822,963 1,922,599 1,809,923
Diluted weighted average
shares outstanding 4,444,170 2,969,166 4,443,805 1,809,923


INTERCHANGE CORPORATION
BALANCE SHEET
(in thousands, except share data)

September December
30, 31,
2004 2003
(Unaudited)
ASSETS
Current Assets:
Cash and cash equivalents $1,359 $699
Restricted cash 13 16
Accounts receivable, net of allowances of $2 and
$25, respectively 992 638
Prepaid finance expense, net of accumulated
amortization of $652 and $209, respectively 695 448
Prepaid expenses and other current assets 49 42

Total current assets 3,108 1,843

Property and equipment, net 518 481
Long-term restricted cash 51 64
Deposits 37 33

Total assets $3,714 $2,421

LIABILITIES AND STOCKHOLDERS` EQUITY (DEFICIT)

Current liabilities:
Accounts payable $1,802 $1,152
Accrued compensation 288 469
Payroll taxes payable 1,866 2,071
Other accrued liabilities 837 605
Deferred revenue 524 391
Notes payable 10 -
Convertible secured promissory notes 1,300 1,300
Convertible secured debentures, net of debt
discount of $2 and $53, respectively 2,380 2,329

Total current liabilities 9,007 8,317

Long-term notes payable 7 -

Total liabilities 9,014 8,317

Commitments, contingencies and subsequent events

Stockholders` equity (deficit):
Convertible preferred stock, $0.00001 par
value; 10,000,000 shares authorized; 1,008,125
shares issued and outstanding; liquidation
preference of $5,234,754 - -
Common stock, $0.00001 par value; 30,000,000
shares authorized; 1,922,964 issued and
outstanding - -
Additional paid-in capital 7,095 6,884
Accumulated deficit (12,395) (12,780)

Total stockholders` deficit (5,300) (5,896)

Total liabilities and stockholders` deficit $3,714 $2,421



--------------------------------------------------------------------------------
Contact:
Interchange Corporation
Cameron Triebwasser (Media), 949-789-5242
Fax: [phone]
[e-mail]
or
BPC Financial Marketing
John Baldissera (Investors), 800-368-1217
[e-mail]



--------------------------------------------------------------------------------
Source: Interchange Corporation

[panik]

[Resources]

Na, das Investment läuft ja wie von selbst. Weiter so.

[felici]

interchange=BABY GOOGLE!

[panik]

Interchange Delivers Local-Search Solution to MYePages
Monday November 22, 9:00 am ET


LAGUNA HILLS, Calif.--(BUSINESS WIRE)--Nov. 22, 2004--Interchange Corp. (NASDAQ:INCX - News), a leading provider of local and national paid-search services, today announced that it has licensed its Local Direct(TM) search and advertising platform to Internet Yellow Pages (IYP) provider, MYePages LLC.
ADVERTISEMENT


"Interchange is a leader in today`s local-search industry. Our partnership represents the convergence of Interchange`s experience and innovative local-search offerings with our comprehensive, online reference tool," said Lynn Mitchell, MYePages CEO. "I believe the outcome is a more convenient and relevant search experience for consumers and more targeted traffic for our advertisers."

The partnership will provide MYePages with enhanced local-search functionality that includes a comprehensive natural language search solution. MYePages will utilize Interchange`s Keyword DNA(TM) technology, which is designed to provide more comprehensive coverage for advertisers and enable their listings to appear more often in more relevant search results. Keyword DNA creates a unique keyword profile for each business listing, making them more easily accessible to consumers through natural language keyword search.

MYePages advertisers will also have the option to have their sponsored listings distributed throughout Interchange`s Search Distribution Network, which delivered over 6 billion searches during the third quarter of 2004. Local Direct expands the reach of MYePages` advertisers by giving them access to highly targeted consumers looking for specific products and services.

"Interchange`s local-search technologies provide new avenues of opportunity for IYP providers," said Heath Clarke, Interchange CEO. "This relationship builds upon the strengths of our Local Direct platform and positions MYePages at the forefront of innovation in the emerging local-search industry."

Interchange will also provide MYePages with supplemental sponsored listings from local and national advertisers from its large Advertiser Network, which will assist MYePages to monetize their search traffic.

About Interchange

Interchange Corp. (NASDAQ:INCX - News) provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange serves the sponsored listings of local and national advertisers in response to consumer search requests from its Search Distribution Network. Interchange`s Local Direct(TM) search and advertising platform delivers geographically targeted search results to consumers. Local Direct can be licensed to Web sites and search engines that provide local business information and serve local advertisers. Local Direct is powered by Interchange`s Keyword DNA(TM) technology.

Interchange`s search services are available at www.epilot.com. For more information, visit Interchange`s corporate Web site at www.interchangeusa.com.

About MYePages

MYePages LLC is an Internet Yellow Pages (IYP) company that provides a downloadable desktop tool known as a CLIC (Community Local Information Center.) The MYePages CLIC comes complete with a Local Phone Book including both white and yellow page listings that returns results based on a users` location. This desktop tool also provides local weather: including live radar, forecasts and severe weather alert system. Breaking News, Amber and Homeland Security Alerts, as well as Streaming Audio and Video Alerts, are additional features. MYePages localizes the most sought after information on the Internet today and places it in a dynamic application that resides on your desktop. To download a free CLIC for your area go to www.myepages.com and click on the download link. For more information, please contact Rod Brady at 918-592-3535 or [e-mail].

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our plans to develop our ePilot products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.



--------------------------------------------------------------------------------
Contact:
Interchange Corp.
Cameron Triebwasser (Media), 949-789-5242
Fax: [phone]
[e-mail]
or
BPC Financial Marketing
John Baldissera (Investors), 800-368-1217
[e-mail]



--------------------------------------------------------------------------------
Source: Interchange Corp.

[panik]

http://www.imediaconnection.com/content/4663.asp


SearchTHIS: Last Local Search Hang-ups
Tuesday, November 23, 2004
By Kevin M. Ryan, Search Editor



"Total adoption and integration awaits with huge money to be made, if only I could get some Chinese food," proclaims frustrated guru.
Well, not really a guru for our purposes here, just an average schmoe who loves Sesame Chicken, which brings me to this week’s diatribe. I double dog dare you to find a Chinese food restaurant that delivers in Long Beach, California using local search tools. You can use Google Local, Yahoo! Local, Superpages.com, CitySearch and Digital City -- separately or simultaneously -- and I guarantee that you will go hungry.

Why? Disconnected phone numbers, paid advertising and user reviews for restaurants 60 miles away, search engines’ inability to understand that I want the food -- not actual Chinese people -- delivered, and, much worse, the absence of any data whatsoever. It seems the world of local search tech is at odds with human interest, and it’s not just in Long Beach, and it`s not just Chinese food.

Speaking of entities at odds, the major prognosticators in the business are also at odds in estimating how much local is worth. Earlier this year -- around the same time Jupiter Research predicted local search will be worth 824 million by 2008 -- the Kelsey Group predicted that figure would head north of 2 billion by 2008.

Clearly, no one is really sure what the heck is going on, but with a little help from a dear friend (common sense) I believe we can put the slow growth predictions to bed and hit the high number.

It’s in the model. No, really.

Here’s where the problem starts, or ends, in most instances. The bulk of local online advertising options for businesses rely on large sales forces that have compensation tied to big phone books, large search sites that may or may not have access to accurate information and destination guides that may or may not help you define what local means to you. Here’s the short attention span break down.

1. Internet Yellow Pages (IYP): e.g. SuperPages.com, SmartPages.com
Synopsis: When trying to find a local business, the buyer heads for the Yellow Pages. When trying to find a Web site, the buyer uses a search engine.
Buying option: annual ad cost just like printed phone books, new hybrids have pay per click and pay per call models being tested
Biggest problem: Local is well-defined by users, but an advertiser can still buy a listing 60 miles from the searched locality. That is, I don’t think the Chinese food place in Beverly Hills is going to bring me my dinner in Long Beach.
Biggest opportunity: Large, cheap suit and laptop-equipped sales forces canvassing the country in concert with print yellow pages ad sales and access point for accurate data.
2. City Guide: e.g. City Search and Digital City
Synopsis: Provides a community “feeling.” Great for finding a restaurant or bar. Peer evaluations abound.
Buying option: Everything under the sun. Cost per success metric du jour (action, conversation, connection, calculation, constipation) and even CPM
Biggest Problem: If you want to be a happy look and feel community gathering place, then do that and be content. Mamma always said if you can’t be good at something then don’t do it at all, so city guides should try to be neither yellow pages nor search engines.
Biggest Opportunity: If played correctly, these sites could be the Amazon.com or eBay of local gathering places. Ad revenue models should be structured accordingly
3. Search Engine: Google, MSN
Synopsis: The antithesis of IYP. The place to come when in need of a Web site address.
Buying Option: Natural search: organic optimization fees
Sponsored listings: Cost per click and a few providers are testing cost per call
Biggest Problem: Accurate data, defining local.
Biggest opportunity: My God, all that traffic! In any given month, search sites see 100 times the traffic of a city guide or IYP. Now, if they can only convert searchers for Web sites into searchers for merchants.
All the choices are giving way to specialized aggregators trying to reach out to local advertisers in need of some intelligence. They take the difficult decisions away from local merchants, like which sites to advertise on (see Roger Park’s interview with Reach Local in today’s newsletter) and in some instances help them build Web pages.

I’ve got your local, Bub

Experts can agree that many small businesses that don’t have a Web site have a problem advertising on search engines. Did anyone stop to think about whether the majority of these top local businesses actually need a Web site? Consider the following top local categories:

Dry cleaners: In my experience, the best ones know little of my native language. Be that as it may, my shirts come back crispy and clean. All I need to know is their location, hours of operation and methods of payment perhaps, not much else.


Plumbers: Does Big Joe with the back-of-the-pants cleavage need an “About our management team” page? Not so much. But I would like to see how fast he can get to my place after the Super Bowl party and if he will accept a personal check.


Restaurants: Back to Chinese food. Something the old yellow pages still do quite well and something that will ultimately cause the old book’s demise -- segregation of the highest order, just like the good old days … er, wait a minute. On the plus side for categories like Restaurants it’s always “Restaurants <dash> ethnic label.”


Note: Where the print yellow pages went wrong with this strategy was in gratuitously expanding every category in the quest for more ad money, e.g. “Motels <dash> roach” and “Restaurants <dash> free range trout.” Pass on the Web site, but please do give me moderated peer reviews and accurate contact information.


Hotels and Motels: Big full-service and even focused-service chains already have sites. We need only make the local pages easily findable. Smaller properties with hourly rates might need methods of payment and sites with other discrete information. Again, moderated peer reviews seem to add value here.


Lawyers: Another big category in the phone books. Oddly enough, many of the ambulance chasing sort use similar tactics in search. Abuses include ego-driven bidding, medical condition term bidding, e.g. “broken leg” and “cracked pelvis.” What about a Web site? Absolutely, honest Joe lawyer needs to let me know what type of shafts he delivers unto the good people of Gotham City, in addition to his location and hours.
The point of this little exercise? Plumbers don’t need you to know where they are and dry cleaners can’t survive unless you do. Alas, the “one size fits all model” won’t work, but if you sharpen your wits you can build a category specific, relevant local experience.

A man of constant sorrow

If we have all the pieces, independent providers are on board, and local search is working, then why aren’t phone books all but antiquated? At the recent local Kelsey conference in Jersey City one of the panel titles summed up one of the key barriers to local search ubiquity: “Oh user, where art thou?”

User-registration data, which defines local for many seekers of geographically relevant content, is, at best, questionable. Among other barriers, spam and privacy concerns have driven users to establish multiple identities that may or may not be accurate. Kelsey panelists suggested the proliferation of updated and protected user information in automatically filled forms (like the ones found in the Google desktop and AOL wallet) might help define user identity and local considerations.

Speaking of defining local, even if my information is up to date, who’s to say that my search for information on hotels is going to be specific to my hometown? Jersey City is a short mile or two from Midtown Manhattan, but aside from attending an industry trade show, few Manhattanites would consider braving the Hudson to reach Jersey City local. On the other hand, residents of Minneapolis would have no problem crossing the river into St. Paul for a great steak dinner. Speakers on a panel focusing on local search abroad also identified this barrier to adoption and integration.

Efforts to form a less ambiguous search are under way, but there is no end in sight for this problem.

The waiting game

Last in the category of holding back the phone books from becoming really effective doorstops are the problems that innovation simply can’t solve. For one, there is still an awareness problem with local: Many users simply have yet to learn or become familiar with local search capabilities.

Along similar lines, being always on and always connected -- a key driving force for online directories achieving a ubiquitous presence in our households -- can only happen over time. Overall, Kelsey predicts that broadband penetration will continue to impact online directory and local search usage at predictable rates until the end of this decade.

Until then, we’ll just have to keep on opening the big yellow book to find our Sesame Chicken…

About the Author: iMedia Search Editor Kevin Ryan’s current and former client roster reads like a “who’s who” in big brands; Rolex Watch, USA, State Farm Insurance, Farmers Insurance, Minolta Corporation, Samsung Electronics America, Toyota Motor Sales, USA, Panasonic Services, and the Hilton Hotels brands, to name a few. Ryan believes in sound guidance, creative thought, accountable actions and collaborative execution as applied to search, or any form of marketing. His principled approach and staunch commitment to the industry have made him one of the most sought-after personalities in online marketing. Ryan volunteers his time with the Interactive Advertising Bureau, Search Engine Marketing Professional Organization, and several regional non-profit organizations. In his off-time, Ryan enjoys serving as Vice President at Wahlstrom Interactive.

[felici]

http://www.webpronews.com/ebusiness/seo/wpn-4-20040211ALocal…



The Local Search Update
Duncan Parry | Contributing Writer




Duncan Parry recently examined the development of local search and its likely impact on PPC advertisers. Now he looks at recent developments in local search.

Overture
Overture`s test of a local search solution at their labs page http://research.overture.com/ finished in October after generating a lot of press coverage. Initial reports suggest a roll out sometime in Q1 of 2004; expect to see testing on the AltaVista and AlltheWeb search engines (at least for US searchers). It remains to be seen however which of Overture`s partners will implement the local search technology.

Google
Google has rolled out a limited local search product for AdWords in the US (https://adwords.google.com/select/faq/reg_faq.html). This allows advertisers to target their ads to any of the 210 Market Areas (DMAs http://www.nielsenmedia.com/DMAs.html) developed by Nielsen Media Research. These determine the scope of local markets based on the reach of local television stations. There has been no news yet of when a full local search solution will be rolled out on Google allowing targeting by city or state in the US or elsewhere in the world.

FindWhat
In December FindWhat announced a deal with local telecommunications company Verizon Communications to help enhance local search results on SuperPages.com. SuperPages has previously been rated as the largest Internet Yellow Pages (IYP) in the US by The Kelsey Group. It is expected that Verizon will launch a local advertising service early in 2004, which will be hosted on FindWhat`s PPC infrastructure and systems. FindWhat will receive a share of the revenue generated by the service.

New figures and a white paper on local search advertising from The Kelsey Group
The Kelsey Group (http://www.kelseygroup.com/) predicts in a new white paper published in December 2003 that local search advertising will reach US$2.5 billion by 2008.

In the white paper, "A Closer Look at Local Search," The Kelsey Group also estimates that 10% of all local searches have a commercial intent. Greg Sterling, director of The Kelsey Group stated that: "We estimate there are some 200,000 to 250,000 paid-search advertisers globally right now, and 10 million small and medium-sized enterprises in the U.S. There is clearly a tremendous local opportunity, but there are plenty of challenges in tapping that market, partly because it is so fragmented."

Research conducted by The Kelsey Group and ConStat Inc., found that 60% of the US small businesses surveyed stated that at least 75% of their customers came from within a 50-mile radius - and 80% of SMEs stated that at least 75% of their buying and/or selling of products and services occurs within 50 miles.

In their eContext newsletter (http://www.kelseygroup.com/econtext.htm), The Kelsey Group also ran a brief Q and A session with the author of this article about local search.

WebAdvantage.net survey - Small Business Usage of Yellow Pages vs. Search Engine
This short survey revealed some interesting figures - 59% of businesses surveyed would use PPC advertising if they could target their adverts locally, and 69% did not appreciate the difference between paid and unpaid listings on search engines. http://www.searchenginejournal.com/index.php?p=128

BellSouth to resell LookSmart listings
In November, BellSouth (owners of RealPages.com) announced they would resell inclusion in LookSmarts PPC program LookListings through their sales representatives. LookSmarts editors will choose keywords and write accompanying titles and advert text for local businesses. The LookListigns program works on a flat rate, not auction, PPC system.

LookSmart lost MSN UK as a partner for their listings earlier this year and subsequently announced a closure of LookSmart UK (its last European office). It will cease to supply listings to MSN US in January of 2004. A number of the company`s US Editorial staff are reported to have already been made redundant.

Citysearch redesigns site to focus on local search
Citysearch.com launched a redesigned website in December, making it easier for users to find local businesses and content by typing in the area in question or selecting a city from a list of popular cities. For some cities they can also select to search the whole are of only one neighbourhood.

The site remembers the city or area specified (using a cookie) and then provides a search box, links to results for popular searches and links to common topics including restaurants, hotels and online Yellow Pages. The Yellow Pages offer links to popular categories and sub categories of local business.

Interchange Corporation testing a local-search product that bridges the gap between keyword search and category-based directory search
According to the press release (http://www.interchangeusa.com/news/pressreleases/2003/120303… the product allows local businesses to advertise in search results by selecting their target area. Interchange Corporation aim to help businesses advertise to local consumers without managing keyword campaigns and bidding.

Interestingly - and this may prove one of the products strong selling points for many SMEs - it does not require businesses to have a web presence in order to advertise to consumers.

Interchange CEO Heath Clarke said: "Our groundbreaking online local-search product permanently bridges the gap between the offline and online Yellow Pages directory structure and the keyword search model".

The product apparently works by linking keywords with their corresponding directory categories and allows for the use of city, area or zip codes to specify the area of interest.

This is a product to watch for in 2004 if it is adopted by IYP publishers - it offers the opportunity for existing print advertisers to be easily to matched to the keyword searches of online consumers - offering a rival advertising model to the bidded PPC local search solutions being developed by Google, Overture etc. The simplicity of this - without the need for keywords, titles and descriptions, bidding or even a website - may make it an easy sell to local businesses that are not Internet savvy or who do not have the time or resources to manage local search PPC campaigns. In addition, it could be sold on an annual fee basis, as a simple add-on to a print Yellow Pages listing, attracting advertisers who may shy away from bidding for traffic.

SureWest selects PremierGuide to deliver Internet Yellow Pages to the Sacramento region
SureWest Directories - which serves Greater Sacramento, Roseville, Auburn, Grass Valley, Nevada City and Foresthill - has selected PremierGuide`s Internet Yellow Pages (IYP) solution to take its print directory and place it online. The SureWestDirectories.com website contains the business and residential listings, display ads and coupons contained in the SureWest print directory. The full press release can be found here.

What`s interesting about this is that SureWest have take their offline directory and put it online - instead of offering an additional online advertising product to print advertisers. They are also not using PPC results to monetise the traffic to the website (although PremierGuide`s solution appears to include PPC advertising, details here).

This may be because they have decided it is easier to have their traditional sales force sell printed listings and include an online listing as an additional feature, rather than re-train them to sell online advertising and hope advertisers will have the time, money and patience to learn how to manage PPC advertising. The difficulty of re-training a traditional sales force to sell PPC advertising has previously been highlighted in a report by The Kelsey Group as an obstacle to the development of IYPs.

This development may be the start of an emerging trend in local search, with some IYPs seeking to gain extra revenue through selling advertisers PPC listings as an extra product- like CitySearch and Switchboard - whilst others decide to simply transfer their printed directories online.

Switchboard adds Shopping.com links to its website
Switchboard has integrated links from Shopping.com (formerly DealTime) into its search results, so that local searchers are presented with a combination of national and local results. Shopping.com will pay Switchboard on a PPC a basis, based on Switchboard`s own PPC programme LocalClicks. Press release here.

Searchers are presented with a combination of Switchboard`s local results, options to compare prices using a co-branded version of Shopping.com, and contextual PPC adverts from Google. Switchboard has been displaying the later since July 2003.

This is another example of the growth of hybrid search solutions - a combination of national and local results - that is emerging as local search takes off and the major players seek to gain market share. Expect more deals between IYPs, online marketplaces like Shopping.com and PPC engines as IYPs look to increase their online revenue.

Originally published at PayPerClickAnalyst.com.
--------------------------------------------------------------------------------

About the Author:
Duncan Parry is an Editorial manager at Espotting UK, working on the campaigns of major UK brands. Previously he worked on the link directory on Lycos UK, specialising in IT, Telecommunications and Internet categories. This article does not represent the opinions of Espotting or Findwhat, only those of the author. Visit his personal site here: http://www.duncanparry.co.uk/.

[panik]

Interchange Expands Technology Infrastructure
Thursday December 2, 9:00 am ET


LAGUNA HILLS, Calif.--(BUSINESS WIRE)--Dec. 2, 2004--Interchange Corporation (NASDAQ:INCX - News), a provider of local and national paid-search services, today announced that it has expanded its technology infrastructure through capacity enhancement in its Los Angeles, California data center operations, and through the addition of a new data center in Chicago, Illinois. The expansion supports the company in its continuing efforts to meet the growing demands of the paid-search marketplace.
The Los Angeles and Chicago facilities are owned and operated by Equinix, Inc. the leading global provider of network-neutral data centers and Internet exchange services for global enterprises, content companies and network service providers.

The full-service data centers provide speed and increased capacity as Interchange expands its Search Distribution and Advertiser Networks, which now include hundreds of partners.

The facilities also provide a high level of reliability and streamlined connectivity to the leading Internet Service Providers (ISPs). This should enable Interchange to continue to rapidly respond to search requests, distribute increasingly larger volumes of local and national advertisers` sponsored listings, and facilitate and report click-throughs quickly and efficiently to advertisers and business partners.

The company expects to continue to expand its infrastructure to incorporate additional data centers within the United States.

About Interchange

Interchange Corporation (NASDAQ:INCX - News) provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange serves the sponsored listings of local and national advertisers in response to consumer search requests from its Search Distribution Network. Interchange`s Local Direct(TM) search and advertising platform delivers geographically-targeted search results to consumers. Local Direct can be licensed to websites and search engines that provide local business information and serve local advertisers. Local Direct is powered by Interchange`s Keyword DNA(TM) technology.

Interchange`s search services are available at www.epilot.com. For more information, visit Interchange`s corporate website at www.interchangeusa.com.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our plans to develop our ePilot products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, our ability to successfully integrate our expanded infrastructure, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.



--------------------------------------------------------------------------------
Contact:
Interchange Corporation
Cameron Triebwasser (Media), 949-789-5242
Fax: [phone]
[e-mail]
or
BPC Financial Marketing
John Baldissera (Investors), 800-368-1217
[e-mail]



--------------------------------------------------------------------------------
Source: Interchange Corporation

[panik]

Interchange Powers Local and National Paid-Search Advertising for StepUp.com
Thursday December 9, 9:00 am ET


LAGUNA HILLS, Calif.--(BUSINESS WIRE)--Dec. 9, 2004--Interchange Corporation (NASDAQ:INCX - News), a leading provider of local and national paid-search services, today announced that StepUp.com has selected Interchange to power the paid-search advertising channel on their consumer and merchant services local shopping site at: www.stepup.com.
ADVERTISEMENT




The distribution agreement allows StepUp.com to utilize local and national paid-search advertisers from Interchange`s Advertiser Network to enhance their paid-search advertising channel. Under the terms of the agreement, StepUp.com will feature the sponsored listings of local and national advertisers from Interchange`s Advertiser Network in response to product searches on its site. This also allows StepUp.com to more efficiently monetize their search traffic. In addition, Interchange technology will be used to enhance the overall search experience for consumers searching for local products and services at StepUp.com and other sites by providing access to additional targeted business listings. The implementation is expected to be live within the next 30 days.

"By giving consumers access to retailers` locations, products and services, and local inventory information we are able to drive incremental shoppers to their online and offline stores," said Kendall Fargo, StepUp.com president and CEO. "Studies state that nearly half of the shoppers on the Web prefer to actually make their purchases locally. Our technology, coupled with Interchange`s advertising capabilities, addresses this trend. This is a significant step for local-search and the virtual shopping world."

StepUp.com technology is designed to allow consumers searching for products and services to be able to quickly and easily locate where to purchase specific or hard to find products. StepUp.com provides consumers with local inventory information from the physical location of their local retailers. This allows consumers to submit a search for a product they are looking for and the maximum distance that they want to travel. StepUp.com provides the shopper with retailers within their local area that have the product in stock. For example, StepUp.com helps a customer find out whether a particular stereo is in stock at local electronics stores before driving there.

Going forward, StepUp.com`s primary focus will be to work with Interchange to deliver the joint solution to local content sites including newspaper Web sites and other destination sites to provide an enhanced local shopping experience.

"We believe that this partnership breaks new ground in local-search and expands our reach by allowing us to drive the paid-search channel for shopping, Yellow Pages, newspaper and publishing sites and other local sites throughout the Web," said Heath Clarke, Interchange CEO. "We are making it easier than ever for consumers to search and shop for products and services online and make their purchases locally."

Interchange`s Search Distribution Network distributes sponsored listings to a multitude of destination Web sites and search engines, thereby providing advertisers with greater access to online consumers. Interchange displays an advertiser`s URL and a description of their products and services in response to searches conducted on more than 250 partner sites. Interchange`s Search Distribution Network delivered over six billion searches in the most recent quarter. Interchange`s large Advertiser Network provides Search Distribution partners with the ability to reach a broad range of sponsored listings in response to a wider variety of keyword searches and provides them with a lucrative revenue-sharing opportunity.

About Interchange

Interchange Corporation (NASDAQ:INCX - News) provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange serves the sponsored listings of local and national advertisers in response to consumer search requests from its Search Distribution Network. Interchange`s Local Direct(TM) search and advertising platform delivers geographically targeted search results to consumers. Local Direct can be licensed to Web sites and search engines that provide local business information and serve local advertisers. Local Direct is powered by Interchange`s Keyword DNA(TM) technology.

Interchange`s search services are available at www.epilot.com. For more information, visit Interchange`s corporate Web site at www.interchangeusa.com.

About StepUp

StepUp.com is the consumer and merchant services Web site for StepUp Commerce Inc. StepUp also hosts local shopping solutions for local content Web sites. StepUp Commerce Inc. was founded in February 2004 by a team that has held key management positions at Handspring Inc., Beyond.com Corp., CyberSource Corp., Bank of America, RIM, Oracle and CyberPlex. StepUp.com (www.stepup.com) is the premier local Web shopping service on the Internet.

For additional information contact [e-mail].

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our plans to develop our ePilot products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, our ability to successfully integrate our expanded infrastructure, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.



--------------------------------------------------------------------------------
Contact:
Interchange Corporation
Cameron Triebwasser (Media), 949-789-5242
Fax: [phone]
[e-mail]
or
BPC Financial Marketing
John Baldissera (Investors), 800-368-1217
[e-mail]



--------------------------------------------------------------------------------
Source: Interchange Corporation

[panik]

Interchange Corporation To Be Added to Russell 2000 and Russell 3000 Indexes
Wednesday December 15, 9:00 am ET


LAGUNA HILLS, Calif.--(BUSINESS WIRE)--Dec. 15, 2004--Interchange Corporation (NASDAQ:INCX - News), a leading provider of local and national paid-search services, today announced that the company will be added to the Russell 2000® and Russell 3000® Indexes, effective Dec. 17, 2004. Russell updates their indexes with companies that have completed their initial public offerings on a quarterly basis. Interchange is being added to the indexes after their October 2004 initial public offering.
"We are pleased to be added to the Russell indexes," said Doug Norman, Interchange CFO. "This further increases Interchange`s visibility in the investment community."

Russell Investment Group produces 21 U.S. equity indexes, which are used by investment managers and institutional investors for index funds and as benchmarks for both passive and active investment strategies. All indexes are subsets of the Russell 3000 Index, which measures the performance of the 3,000 largest U.S. companies based on total market capitalization. The Russell 2000 Index measures small-cap stocks.

About Interchange

Interchange Corporation (NASDAQ:INCX - News) provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange serves the sponsored listings of local and national advertisers in response to consumer search requests from its Search Distribution Network. Interchange`s Local Direct(TM) search and advertising platform delivers geographically targeted search results to consumers. Local Direct can be licensed to Web sites and search engines that provide local business information and serve local advertisers. Local Direct is powered by Interchange`s Keyword DNA(TM) technology.

Interchange`s search services are available at www.epilot.com. For more information, visit Interchange`s corporate Web site at www.interchangeusa.com.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our plans to develop our ePilot products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, our ability to successfully integrate our expanded infrastructure, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.



--------------------------------------------------------------------------------
Contact:
Interchange Corporation
Cameron Triebwasser (Media), 949-789-5242
Fax: [phone]
[e-mail]
or
BPC Financial Marketing
John Baldissera (Investors), 800-368-1217
[e-mail]



--------------------------------------------------------------------------------
Source: Interchange Corporation

[panik]

Interchange Announces $15 Million Financing
Monday December 20, 9:24 am ET


LAGUNA HILLS, Calif.--(BUSINESS WIRE)--Dec. 20, 2004--Interchange Corporation (Nasdaq:INCX - News), a leading provider of local and national paid-search services, today announced it has entered into an agreement to sell 822,000 shares of its common stock to institutional investors for $18.25 per share in a private placement transaction. The gross proceeds of approximately $15 million are expected to be used to fund the expansion of the company`s paid-search business. The private placement is expected to close prior to December 31, 2004 and is subject to customary closing conditions.
In connection with the sale of common stock, the company also issued to the investors warrants to purchase up to 164,400 additional shares of the company`s common stock at a price of $25.53, exercisable for a period of five years after the closing date.

The shares will not be registered under the Securities Act, or any state securities laws, and will be sold in a private transaction under Regulation D. Unless the shares are registered, they may not be offered or sold in the United States except pursuant to an exemption from the registration requirements of the Securities Act and applicable state laws. Interchange has agreed to file a registration statement covering resale by investors of the privately placed common stock, including the common stock issuable upon conversion of the warrants discussed above.

This press release does not constitute an offer to sell or the solicitation of an offer to buy any security and shall not constitute an offer, solicitation or sale of any securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the security laws of such jurisdiction.

About Interchange

Interchange Corporation (Nasdaq:INCX - News) provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange serves the sponsored listings of local and national advertisers in response to consumer search requests from its Search Distribution Network. Interchange`s Local Direct(TM) search and advertising platform delivers geographically-targeted search results to consumers. Local Direct can be licensed to websites and search engines that provide local business information and serve local advertisers. Local Direct is powered by Interchange`s Keyword DNA(TM) technology.

Interchange`s search services are available at www.epilot.com. For more information, visit Interchange`s corporate website at www.interchangeusa.com.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our plans to develop our ePilot products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, our ability to successfully integrate our expanded infrastructure, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.



--------------------------------------------------------------------------------
Contact:
Interchange Corporation
Cameron Triebwasser, 949-789-5242 (Media Relations)
[e-mail]
or
BPC Financial Marketing
John Baldissera, 800-368-1217 (Investor Relations)
[e-mail]



--------------------------------------------------------------------------------
Source: Interchange Corporation

[panik]

INCX: Stanford Group Starts @ Sell; Sets Tgt @ $7; Analyst Notes

Thursday , December 23, 2004 09:34 ET

Issuer: Interchange Corp (NasdaqSC: INCX)
Analyst Firm: Stanford Group

Ratings Action: INITIATE
Current Rating: Sell

Target Price Action: INITIATE
Target Price: $7.00

Analyst Comments: The firm looks for the stock to trade closer to a more tangible valuation level, as it may have a potentially substantial increase in the public float over the next few months.

This rating information was reported by Stanford Group.

[Macros]

Das übliche gepushe und gebashe von den Analysten.
Ich kauf mir jedenfalls nen paar hundert nach 50% kursrückgang kommts Garantiert zu ner Gegenbewegung!

Kurzfristig bestimmt nicht uninteressant.

Gruss
Macros

PS: Überbewertet ist Interchange auf jedenfall. Aber kuckt euch mal Google an.

[corvis]

@marcos


interchange überbewertet?

sehe ich nicht so! sogar unterbewertet!

sag dir localsearch etwas?


in 2005 wird localsearch,der markt schlechthin!

es kommt noch kein umsatz aus dem localseach bereich!

interchanges localsearch ist die beste von allen(google-yahoo)

interchange kann eine 2.travelzoo werden!

mfg

[Macros]

@Corvis
Was Fair ist und was nicht Fair ist, bewertet immernoch der Markt! Ich bin auch seit gestern wieder Investiert...



Interchange ist nunmal zur Zeit ein Zockerpapier, mit mehr Chancen als Risiken. (Meine Meinung)


Und localsearch sagt mir schon was Ich geh generell nicht in Werte wo ich keinen Plan hab was die machen.

Das Interchange das Zeug zu mehr hat stimm ich mit dir voll überein Corvis, aber ich bin generell dagegen smallcaps in den himmel zureden!

Was mich auch stört ist das Unternehmen wie Google in endeffekt mehr Wert sind als eine General Motors. Aber so ist das nunmal!

Gruss
Macros

[Macros]

@ Panik

Kann es sein das du dich vertan hast oder ist das nur zufall

Interchange Financial initiated with "sell"

NEW YORK, December 23 (newratings.com) - Analysts at Stanford initiate coverage of Interchange Financial (IFCJ.NAS) with a "sell" rating. The target price is set to $7.

Beide Interchanges das gleiche Kursziel.
Aber wird wohl stimmen.

Gruss
Macros

[panik]

Interchange Network Surpasses 9 Billion Searches in Fourth Quarter
Wednesday January 5, 9:01 am ET


LAGUNA HILLS, Calif,--(BUSINESS WIRE)--Jan. 5, 2005--Interchange Corporation (NASDAQ: INCX - News), a leading provider of local and national paid-search services, today announced that the company received more than 9 billion searches from its Search Distribution Network during the fourth quarter of 2004. This represents a 50% increase over the searches received during the third quarter of 2004.
The increased search volume is primarily attributed to the continued expansion in the number of Search Distribution Network partners, which grew from 256 in the third quarter of 2004 to 290 in the fourth quarter of 2004, as well as to a seasonal increase in search traffic.

"The growth in our Search Distribution Network is a testament to the value proposition that we offer websites and search engine partners. Our aggregation of local and national advertisers provides a broad range of advertising inventory, which our distribution partners use to better monetize their search traffic," said Heath Clarke, Interchange CEO. "Keyword DNA is our algorithmic local-search technology that is designed to more effectively connect consumers searching for products to local businesses that sell those products."

A simple XML feed allows distribution partners to utilize Interchange`s local-search technologies and enables them to access local and national sponsored listings to display on their sites.

The company advises that growth in search volume does not necessarily correlate to revenue growth.

About Interchange

Interchange Corporation (NASDAQ: INCX - News) provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange serves the sponsored listings of local and national advertisers in response to consumer search requests from its Search Distribution Network. Interchange`s Local Direct(TM) search and advertising platform delivers geographically-targeted search results to consumers. Local Direct can be licensed to websites and search engines that provide local business information and serve local advertisers. Local Direct is powered by Interchange`s Keyword DNA(TM) technology.

Interchange`s search services are available at www.epilot.com. For more information, visit Interchange`s corporate website at www.interchangeusa.com.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our plans to develop our ePilot products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, our ability to successfully integrate our expanded infrastructure, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.



--------------------------------------------------------------------------------
Contact:
Interchange Corporation
Media Relations:
Cameron Triebwasser, 949-789-5242
Fax: [phone]
[e-mail]
or
BPC Financial Marketing
Investor Relations:
John Baldissera, 800-368-1217
[e-mail]



--------------------------------------------------------------------------------
Source: Interchange Corporation

[Macros]

Das war wohl Sell on goods news gestern... Wenn ich mir das Orderbuch immer mal so anschaue hab ich öfter das gefühl das in den letzten tagen mehr verkaufsdruck herrscht.
Wird selten aus dem Ask gekauft.

Ich hoffe das die 16 halten... aber sicherlich nicht lange wenn der Markt weiter runter geht.

[Macros]

Mal schaun wie lange noch wahllos ins bid geschmissen wird. Die ask seite ist jedoch gigantisch... Wenns so weiter geht sind wir sicherlich bald bei 13... mal sehen was danach kommt...

[panik]

Interchange Launches SMS LOCAL Wireless Local-Search and Nationwide Directory Assistance Beta
Friday January 14, 9:00 am ET


LAGUNA HILLS, Calif.--(BUSINESS WIRE)--Jan. 14, 2005--Interchange Corporation (NASDAQ:INCX - News), a leading provider of local and national paid-search services, today launched its new SMS LOCAL(TM) wireless local-search beta. SMS LOCAL enables consumers to quickly and easily search for products, services and businesses by location using text-message (SMS) enabled mobile phones and devices.
Using the shortcode 56225 (L-0-C-A-L on most phones), SMS LOCAL provides fast access to millions of national and local U.S. business listings by product, service, business name, and location, including proximity to landmarks. SMS LOCAL returns listings containing business name, address, phone number and distance.

"SMS LOCAL is designed to allow wireless users to search for local businesses, products and services easily. It brings the power and flexibility of our proprietary Keyword DNA(TM) local-search technology directly to consumers via their text-message enabled mobile phone or device," said Heath Clarke, Interchange CEO. "This represents a strategic step in our mission to enable consumers and businesses to find and connect with each other -- anytime, anywhere. Not only is SMS LOCAL much more flexible than current 411 directory assistance services, it represents a substantial cost saving to consumers each time they use it. Our goal is to make the easy to remember LOCAL shortcode as ubiquitous to SMS directory assistance in the future as 411 is today."

How to use SMS LOCAL:

Simply enter the product, service or business you need with location and text-message it to LOCAL (56225). For example, sending "parking near LAX" to 56225 will result in the nearest businesses to LAX that provide that service. Visit www.smslocal.com for more information.

The LOCAL shortcode (56225) is currently available on text-message enabled mobile phones and devices on the Verizon and Nextel networks, with additional network carrier coverage planned. SMS LOCAL is provided to consumers free of charge by Interchange (carrier charges may apply).

Once released from beta, SMS LOCAL will be available on a private-label basis and as an addition to Interchange`s Local Direct(TM) search and advertising platform, thereby providing Local Direct clients with both Internet and nationwide wireless local-search and directory assistance services.

About Interchange

Interchange Corporation (NASDAQ:INCX - News) provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange serves the sponsored listings of local and national advertisers in response to consumer search requests from its Search Distribution Network. Interchange`s Local Direct(TM) search and advertising platform delivers geographically-targeted search results to consumers. Local Direct can be licensed to websites and search engines that provide local business information and serve local advertisers. Local Direct is powered by Interchange`s Keyword DNA technology.

Interchange`s search services are available at www.epilot.com and www.smslocal.com. For more information, visit Interchange`s corporate website at www.interchangeusa.com.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our plans to develop our ePilot products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, our ability to successfully integrate our expanded infrastructure, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.



--------------------------------------------------------------------------------
Contact:
Interchange Corporation
Cameron Triebwasser, 949-789-5242 (Media Relations)
Fax: [phone]
[e-mail]
or
BPC Financial Marketing
John Baldissera, 800-368-1217 (Investor Relations)



--------------------------------------------------------------------------------
Source: Interchange Corporation

[Macros]

Interchange Announces Approval for Listing in Mergent Manual and News Reports



LAGUNA HILLS, Calif.--(BUSINESS WIRE)--Jan. 18, 2005--Interchange Corp. (NASDAQ:INCX), a leading provider of local and national paid-search services, today announced that the company has been approved by Mergent`s editorial board for a listing in Mergent Manuals and News Reports(TM).

"Our listing in the Mergent Manuals and News Reports(TM) will make Interchange`s corporate profile, including descriptive text data as well as news and financial statements, accessible via Mergent`s online and print products," said Doug Norman, Interchange CFO. As part of Mergent`s listing services, the new description will be highlighted separately on www.mergent.com with an active hyperlink back to Interchange`s Web site.

The Mergent Industrial Manual and News Reports(TM) is a recognized securities manual in 38 states for purposes of Blue Sky Manual Exemption. First published in 1918 and formerly known as Moody`s(TM) Manuals and News Reports, the publication was rebranded as Mergent Manuals and News Reports when Mergent Inc. acquired Moody`s(TM) Financial Information Services division in 1998. Interchange`s listing is intended to aid the brokerage community in making a market for the company`s stock. However, it is recommended that brokers confirm with their compliance/legal department concerning "Blue Sky" laws in specific states and other regulatory laws that might affect them.

[panik]

INCX: Roth Capital Ups to Buy from Neutral; Keeps Tgt @ $28; Analyst Notes

Monday , January 24, 2005 09:29 ET

Issuer: Interchange Corp (NasdaqSC: INCX)
Analyst Firm: Roth Capital Partners Inc.

Ratings Action: UPGRADE
Current Rating: Buy (from Neutral)

Target Price Action: MAINTAIN
Target Price: $28.00

Analyst Comments: The firm believes INCX will post strong Dec qtr results, and that a new relationship with SuperPages.com could boost revs in 2005 and validate the company`s local search technology.

This rating information was reported by Roth Capital Partners Inc..

[Macros]

Die machen schon wieder ne Kapitalerhöhung.

[panik]

Yahoo! adds PC component to mobile search features
By Colin Gibbs
Jan 28, 2005
Yahoo! added a feature to its mobile search service that allows users to send business listings from desktop computers to mobile phones.
The new offering enables users to send text messages from Yahoo!`s Internet search engine to handsets via a PC. It expands on the WAP-based mobile search service the Internet portal launched in October.

Several players have launched search services for wireless handsets during the past year. Yahoo!`s offering came on the heels of Google`s launch of a text-messaging service, and Ask Jeeves is planning to bring its search engine to mobile devices later this year. Interchange Corp., a California-based search company, joined the field last week with a text message-based search service.

"Our goal is to deepen the relationship with users on the desktop by offering their favorite services on mobile devices," said Thad White, senior director of product marketing for Yahoo! Mobile. "We`re seeing a consumer demand for services users know and love on the desktop in the mobile space."

[panik]

NASDAQ SC Threshold Securities Listed But Hundreds `Missing In Action`

Monday , January 31, 2005 00:26 ET

Jan 31, 2005 (financialwire.net via COMTEX) --January 31, 2005 (FinancialWire) Interchange Corp. (NASDAQ: INCX), Invisa (NASDAQ: INSA), Isonics Corp. (NASDAQ: ISON) and Loudeye (NASDAQ: LOUD) are among some 41 NASDAQ SmallCap companies identified on a recent NASDAQ "Threshold Security List" mandated by U.S. Securities and Exchange Commission Regulation SHO.

The list, at http://www.nasdaqtrader.com/aspx/regsho.aspx , purportedly lists all those companies, for which over a period of five consecutive settlement days, there are aggregate "fails to deliver" at a registered clearing agency of 10,000 shares or more, and the levels of fails is equal to at least 1/2 of 1% of the issuer`s total shares outstanding.

The list, which is the latest in the ever-widening Stockgate scandal, has created some controversy, with hundreds of stock symbols disappearing since the intial posting in mid-January, 2005, and with many detractors claiming the list is barely the tip of the iceberg, missing hundreds of companies that have been subjected to alleged naked short selling, as well as not consistent with a paper, "Strategic Delivery Failures in U.S. Equity Markets" published under the aegis of the SEC.

The referenced working paper by University of New Mexico Professor Leslie Boni was initiated while the author was visiting financial economist at the SEC.

She termed the "failures to deliver," which litigants have called "counterfeiting," as being "pervasive."

The professor said that a whopping 42% of listed stocks at the New York Stock Exchange, NASDAQ and AMEX, and 47% of unlisted stocks in the OTCBB and Pink Sheets had persistent fails of 5 days or more with 4% being above the SEC`s threshold limits for failures.

The economist pointed to a study conducted by Evans, Geczy, Musto, and Reed in 2003 that provided evidence that while the SRO`s have buy-in requirements, such buy-ins almost never occur. She noted that an audit of one market maker showed that all or a portion of shares in 69,063 transactions during 1998-1999 were "fails to deliver."

"The market maker was bought-in on only 86 of these positions," she stated.

Yet NASDAQ (OTCBB: NDAQ) was recently listing only 123 companies on the NASDAQ, OTCBB and Pink Sheets, which together comprise the overwhelming bulk of public companies traded in the U.S. The list changes slightly each day.

The original list had identified 520 securities, including the stocks of 57 recent PIPE issuers, according to The PIPES Report, in an article headlined "SHO What?." That list had 379 traded on the NASDAQ, Bulletin Board and Pink Sheet markets, 68 on the AMEX and 73 traded on the NYSE.

The report quoted Merrill Lynch (NYSE: MER) global equity trading specialist Mary Ann Bartels of suggesting "increased volatility" and "extended rallies" in small and mid cap stocks could result, Rhodes Analytics highlighted 33 NYSE and 63 NASDAQ "dangerous shorts" which analyst Bill Rhodes believed are "vulnerable to squeezes which could last through the middle of February, when the initial phase of Reg SHO-mandated buy-ins of threshold stocks are expected to peak?"

But a funny thing happened. The 379 NASDAQ threshold stocks included only 24 bulletin board stocks, along with 56 NASDAQ-traded stocks and a whopping 254 Pink Sheet quoted stocks, which the Dow Jones (NYSE: DJ) Newswires was quoted as saying happened to be "every fully-reporting company traded on the Pink Sheets."

Professor Boni`s report showed that "during three random market days inlate 2003 and early 2004 that almost 60% of the stocks on the Bulletin Board and Pink Sheets had persistent settlement failures," according to The PIPES Report. "Among the 1,790 OTCBB and Pink Sheet stocks with failures, the average level of delivery failures equaled 1.56% of outstanding shares ` almost three times the level that would trigger threshold status under Regulation SHO."

In a December 13 conference call, Richard Bernstein, Bear Stearns` (NYSE BSC) senior managing director of operations, told the firm`s brokers that almost 800 OTCBB and Pink Sheet securities would exceed threshold levels.

Although every single reporting Pink Sheet stock was listed, the list included less than 1% of the 3,200 Bulletin Board companies. And several de-registered companies with no trading activity were also inexplicably included.

I don`t really think the list is complete," Jeffrey Meyerson, vice president at Crown Financial was quoted as saying. "I don`t think they got everything done in time for the deadline."

For an explanation, an SEC spokesperson told The PIPES Report to check with NASDAQ, and NASDAQ pushed off queries to the NASD, who just didn`t respond."

An even bigger surprise than the lack of suspect companies on the list, however, was the sudden disappearance of 270 stocks in one day, including all but one on the Pink Sheets and all but nine now on the OTCBB, which, according to The PIPES Report, suggests "that a settlement crisis several years in the making, affecting the most under-regulated and least compliant sector of the public equity markets, had been resolved in less than a week without executing a single mandatory buy-in."

General Electric`s (NYSE: GE) NBC Dateline, which is purportedly preparing a major expose of the Depository Trust and Clearing Corp., and the alleged almost $1 billion in "borrowed" ` some say counterfeited" ` certificates that have reportedly been lent out above the legal issued shares by hundreds of companies, and the Christian, Smith, Wukoson and Jewell, and OQuinn, Laminack and Pirtle legal challenges being filed for dozens of such companies, is also reportedly looking into the threshold securities that can only be described as "missing in action."

In an appearance now archived on StreetSignals (http://www.streetsignals.com), Christian/O`Quinn legal expert C. Austin (Bud) Burrell, said that the firms have filed some 15 actions, including key formative lawsuits for Sedona Corp. (OTCBB: SDNA), NanoPierce Technologies (OTCBB: NPCT), Datascension Inc. (OTCBB: DSEN), Eagle Tech Communications (OTC: EATC) and Hyperdynamics (OTCBB: HYPD).

Burrell said the lawsuits allege a vast conspiracy to manipulate all stocks, and "provide substantive proof of manipulation." He said that the suits allege 7,500 companies have been bankrupted since November, 2000, by illegal naked shortselling and conspiratorial manipulations, resulting in a loss of $17 trillion in market cap, "greater than all the losses in the 1929 market crash."

He said that shares are electronically counterfeited by the stock borrow program which the Depository Trust and Clearing Corp., owned by the New York Stock Exchange and the NASD, acquired in its purchase of National Stock Clearance, and then misused its "stock borrow program" to create, through its "nominal ownership provisions," a no-limit "and illegal" hypothecation system that results in revenues of almost $1 billion annually.

He said naked short sales were outlawed by Sections 5 and 6 of the 33 Securities Act, due to their contribution to the `29 Wall Street Crash, which was followed by ten years of depression.

Burrell told the StreetSignals audience that the DTC "nominally owns $22 trillion in stocks and bonds." He said it even lends out certificates acquired via ERISA and retirement accounts that are "not eligible" for such lending, and is a violation of Federal Reserve margin rules.

He said the failures of oversight by the SEC and the Congress in this matter are massive, and continue to contribute to overseas money laundering, organized crime, and financing of terrorism.

The threshold list as present constituted is both "unexplained and unexplainable," added Burrell. He alleged that "the SEC instructed the NASD to remove Pink Sheet stocks from the list," and criticized them for their lack of transparency or explanation.

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[panik]

Interchange to Acquire Search Technology Company, Announces European Expansion Plans
Wednesday February 9, 7:30 am ET


LAGUNA HILLS, Calif.--(BUSINESS WIRE)--Feb. 9, 2005--Interchange Corporation (Nasdaq:INCX - News), a leading provider of local and national paid-search services, today announced that it has signed a definitive agreement to acquire Inspire Infrastructure 2i AB, a Swedish Internet and wireless local-search technology company in a share purchase transaction. Under the terms of the agreement, the Inspire shareholders will receive an aggregate of $15 million in cash and will be eligible to receive up to 447,067 shares of common stock, which represents $7.5 million based on a 30-day trailing average, subject to the satisfaction of certain performance criteria over the next two years. Following the closing of the acquisition, Inspire will be renamed Interchange Europe.
ADVERTISEMENT


Interchange plans to integrate Inspire`s leading search technologies, products and services with Interchange`s portfolio of local-search and advertising solutions, powered by the company`s proprietary Keyword DNA(TM) technology. Interchange believes that this combination will allow the company to offer a world-class search and advertising platform supported by the latest Internet and wireless local-search technologies in both the United States and European markets.

"As previously discussed, our five-point growth strategy includes enhancement of our local-search services, international expansion and acquisitions. We believe that this transaction achieves all three of the above," said Heath Clarke, Interchange CEO. "Inspire has an accomplished team of people and is a natural strategic fit for us. This transaction builds on the strengths of both companies. It expands our reach in the global market by allowing us to provide our advanced local-search services in all major Western markets as well as to multi-national customers."

Inspire`s clustered local-search technology utilizes innovative search algorithms to offer superior relevancy, speed and accuracy for local business search via the Internet and wireless devices. Inspire`s search engine is based upon a collaborative content architecture that augments business listings with an array of local content, including online vertical content, classifieds, reviews, and businesses web information and content.

"The driving forces for this deal are the expanded opportunities in our respective markets, gained by integrating our technologies and business strategies. We believe Interchange Europe will have a commanding position in the emerging European local-search markets," said Antony Waldorf, Inspire CEO. "We are very pleased to represent Interchange`s European operations and look forward to delivering value to Interchange shareholders."

Interchange plans to expand the services offered to US and European customers to include:

Local and national search solutions built on proprietary Keyword DNA technology
Low-cost private label pay-per-click advertising platforms
Enhanced wireless search using SMS, MMS, JPhone, Symbian, SIMToolkit, WAP and wireless PDA
Local-search indexing technology for classifieds, white and yellow pages, as well as other local data sources
Directory assistance call center search technologies
High-volume search distribution network technologies
Inspire has delivered search solutions in five languages across six European markets, including the UK, Ireland, Spain, Holland, Portugal and Finland. Inspire is headquartered in Stockholm, Sweden, with subsidiaries in London, England and Madrid, Spain.

The closing of the transaction is subject to the completion or satisfaction of certain conditions precedent. The transaction is expected to close in the first quarter of 2005. The acquisition will be made by Interchange Europe Holding Corporation, a newly created, wholly-owned subsidiary of Interchange.

About Interchange

Interchange Corporation (Nasdaq:INCX - News) provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange serves the sponsored listings of local and national advertisers in response to consumer search requests from its Search Distribution Network. Interchange`s Local Direct(TM) search and advertising platform delivers geographically-targeted search results to consumers via the Web. Local Direct can be licensed to websites and search engines that provide local business information and serve local advertisers. Interchange`s new SMS LOCAL(TM) service delivers targeted search results by location to consumers via mobile and wireless devices. Once released from beta, SMS LOCAL will be provided as an addition to the Local Direct platform, thereby providing Local Direct clients with both Internet and nationwide wireless local-search and directory assistance services. Interchange`s local-search services are powered by the company`s Keyword DNA(TM) technology.

For more information, visit Interchange`s corporate website at www.interchangeusa.com.

About Inspire

Inspire Infrastructure is a key enabler of next-generation local-search technology. Inspire powers directory search services in six European countries, including services for leading European directory groups such as Findexa, World Directories, The Number 118118, and the YellowNet.co.uk brand. In the UK, Irish and Spanish markets, Inspire offers complete white-label Internet and wireless directory services that allow online media groups to offer their own turn-key branded services. www.inspireinfrastructure.com.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to complete the acquisition, integrate the operations and effectively utilize the technology of Inspire, our plans to develop our products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, our ability to successfully integrate our expanded infrastructure, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.



--------------------------------------------------------------------------------
Contact:
Interchange Corporation
Cameron Triebwasser (Media), 949-789-5242
Fax: [phone]
[e-mail]
or
BPC Financial Marketing
John Baldissera (Investors), 800-368-1217



--------------------------------------------------------------------------------
Source: Interchange Corporation

[panik]

Local Search Growth Awakens the Amazon



The concept of local Internet advertising is rapidly gaining acceptance with users and advertisers with a predicted 46% increase in ad-spending in 2005 according to a study conducted by Borrell Associates in 210 U.S. media markets.
The Borrell study includes advertising in online newspapers but notes that local-search spending accounted for nearly 8.4% of the market. 2004 was the first year Borrell included search in its local online ad-spending studies.

Local search ad spending is projected to grow a whopping 70% in the Washington DC area in 2005, much of it focused on the highly competitive real estate market in the counties surrounding DC. Other American cities with high local search growth projections include; Salisbury MD – 62.3%, Bend OR – 51.7%, and Missoula MT – 47.9%. The sector is growing so quickly cities such as San Francisco and Miami are considered slow-growth areas with projected spending increases in the 22% – 26% range.


Local search is becoming a hot section of the search sector for a number of reasons. Nearly 75% of US homes now have Internet access with over 50% of them using high-speed connections. Add the portability of hand-held computers, cell-phones and whatever I-Pod evolves into and it is easy to understand why local-search is being accepted and used as an online version of the traditional print Yellow-Pages.


Consumers are starting to exercise their ability to research local-shopping excursions, find the best prices and plot the best travel routes using mapping tools provided alongside search results. Ten years ago the publishers of the traditional print Yellow Pages directories knew this would happen. They spent the last decade desperately trying to find substantial value-added features they could offer a formerly captive market.


It took a full ten years for three major factors to form the `perfect-norm` for local-search to thrive in. The first was the US broadband barrier which was breached in 2004. The second was the awakening of interest in search by the business world over the past two years. The last is the continued increases in processing power, bandwidth and Internet enabled appliances and home entertainment. The waves created by this confluence of factors are beginning to crest and the search sector and traditional print publishers are partnering up to stake out the best surf. Google and Yahoo have already claimed their sections of the beach. The latest entry to the local search market is Amazon`s A9.com Yellow Pages.


A9 appeared on the search scene about nine months ago with a huge promotional push that generated a great deal of attention but won few long-term users. Drawing organic results from Google`s database, the search engine filters results through Alexa`s popularity ranker and its own database of registered users` preferences. To the right, a series of images drawn from Google-Images appear alongside corresponding search results. By design, A9 is still a work in progress as rankings are dependent on unique user preferences.


A second A9 marketing push appears to be underway with yesterday`s introduction of A9`s Local search feature, A9 Yellow Pages. Amazon`s vision of local-search has one feature that blows the doors off the competition`s products. In order to produce their version of local search, A9 placed cameras on a number of Amazon owned SUVs and basically took images of every commercial doorway in Atlanta, Boston, Dallas, Chicago, Manhattan, Denver, LA, Seattle, Portland and the Bay Area. They are hiring new staff, and plan to expand this list to every commercial doorway in America.


According to CEO Udi Manber A9`s goal is to show local search users “...images of the businesses in the Yellow Pages.” They actually go one step further by displaying images of every doorway on the same block as the business the searcher is looking for. This is the demonstration search offered by A9.Com (http://a9.com/optical?a=oyp).

Like Google-Local, A9.com is working with a database Yellow Pages listings, practically every business that has a telephone should be included.

[panik]

http://www.icecoldstocks.net/whispers.htm



Interchange Corp (INCX)

Last time Interchange Corp (INCX) came out with its earnings the stock rose nearly 9 points. Interchange Corp (INCX) breaksout above $20 and we suspect that they will announce a contract with YAHOO. Earnings are due within a week and we think the stock will go up in part because of its earnings.

[panik]

[yoppu]

@panik
Was meinst Du, wie weit wird Interchange noch laufen?
Gruß
yoppu

[panik]

Interchange Announces Additional Carrier Coverage for SMS LOCAL Service
Thursday February 24, 7:30 am ET


LAGUNA HILLS, Calif.--(BUSINESS WIRE)--Feb. 24, 2005--Interchange Corporation (NASDAQ:INCX - News), a leading provider of local and national paid-search services, announced today that the company`s SMS LOCAL(TM) wireless local-search and nationwide directory assistance beta is now also available on text-message enabled mobile phones and devices on the Cingular, AT&T, and T-Mobile networks. SMS LOCAL was previously available only on the Verizon and Nextel wireless networks.
ADVERTISEMENT


"We are pleased to offer expanded coverage of our SMS LOCAL service to consumers," said Scott Wessler, Interchange vice president of product development. "Now that the SMS LOCAL beta is available on the majority of wireless carriers, more consumers are able to find and connect with businesses -- anytime, anywhere."

Interchange`s SMS LOCAL beta was launched in January 2005 and enables consumers to quickly and easily search for products, services and businesses by location using text-message (SMS) enabled mobile phones and devices. SMS LOCAL is provided to consumers free of charge by Interchange (carrier charges may apply).

Using the shortcode 56225 (L-0-C-A-L on most phones), SMS LOCAL provides fast access to millions of national and local U.S. business listings by product, service, business name, and location, including proximity to landmarks. SMS LOCAL returns listings containing business name, address, phone number, and distance.

To use SMS LOCAL simply enter the product, service or business you need with location and text-message it to LOCAL (56225). For example, sending `Tow Trucks near Yankee Stadium` to 56225 will result in the nearest businesses to Yankee Stadium that provide that service. Visit www.smslocal.com for more information.

Once released from beta, SMS LOCAL will be available on a private-label basis and as an addition to Interchange`s Local Direct(TM) search and advertising platform, thereby providing Local Direct clients with both Internet and nationwide wireless local-search and directory assistance services.

About Interchange

Interchange Corporation (NASDAQ:INCX - News) provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange serves the sponsored listings of local and national advertisers in response to consumer search requests from its Search Distribution Network. Interchange`s Local Direct(TM) search and advertising platform delivers geographically-targeted search results to consumers via the Web. Local Direct can be licensed to websites and search engines that provide local business information and serve local advertisers. Interchange`s new SMS LOCAL(TM) service delivers targeted search results by location to consumers via mobile and wireless devices. Once released from beta, SMS LOCAL will be provided as an addition to the Local Direct platform, thereby providing Local Direct clients with both Internet and nationwide wireless local-search and directory assistance services. Interchange`s local-search services are powered by the company`s Keyword DNA(TM) technology.

Interchange recently announced plans to acquire Inspire Infrastructure 2i AB, a Swedish Internet and wireless local-search technology firm with clients in six European markets and subsidiaries in the UK and Spain. Inspire will be renamed Interchange Europe following the planned first quarter 2005 closing of the acquisition.

For more information on Interchange, visit the company`s website at www.interchangeusa.com.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to complete the acquisition, integrate the operations and effectively utilize the technology of Inspire, our plans to develop our products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, our ability to successfully integrate our expanded infrastructure, changes in legal and regulatory requirements, our ability to transition our SMS LOCAL services from beta to revenue generating private label service offerings and as an addition to our existing search platforms and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.



--------------------------------------------------------------------------------
Contact:
Interchange Corporation
Cameron Triebwasser, 949-789-5242
Fax: [phone]
[e-mail]
or
BPC Financial Marketing
John Baldissera, 800-368-1217



--------------------------------------------------------------------------------
Source: Interchange Corporation

[panik]

Inspire Infrastructure Deploys New Local-Search Site in Sweden
Wednesday March 23, 7:30 am ET


LAGUNA HILLS, Calif.--(BUSINESS WIRE)--March 23, 2005--Inspire Infrastructure 2i AB, a subsidiary of Interchange Corp. (NASDAQ:INCX - News), a leading provider of local and national paid-search services in the United States and Europe, today announced that it has deployed a new Swedish local-search directory site and brand, www.svaret.se, for Business Brand Locator AB.
ADVERTISEMENT


The new site was launched in February 2005 and delivers fast, relevant local-search results to Swedish Internet users. Unlike the majority of directory sites in the region, Svaret.se provides an intuitive search service with comparison business listings within the specified location and efficient indexing technology. Powered by Inspire`s clustered local-search technology, Svaret.se utilizes unique geo-spatial search algorithms designed to make it easier for consumers to find exactly what they need, where they need it. BBL`s existing mapping service is also integrated into the site to provide additional services and functionality to site visitors and advertisers.

"We share a vision with BBL to provide consumers with the most relevant information available online. Svaret.se represents the fusion of our technology with this vision. Svaret translates to `Answers` in English and this is what we intend to deliver," said Antony Waldorf, general manager of Inspire Infrastructure 2i AB. "As part of Interchange Corporation, we will strive to provide innovative technologies in the area of local-search to help consumers find and connect with local businesses throughout the U.S. and Europe."

Business Brand Locator supplies business directory services to leading Swedish sites such as MSN Sweden (www.msn.se), Dagens Industri and Expressen, which are both within the top 5 most visited sites in Sweden. Inspire`s technology will be integrated into these sites later this year.

Business Brand Locator (BBL) AB employs a sales force of 55 in Stockholm, Gothenburg, and Nassjo that sell a wide range of online advertising packages to Sweden`s local business sector.

About Interchange/Inspire Infrastructure

Interchange Corp. (NASDAQ:INCX - News) utilizes proprietary search technologies to enable consumers to find and connect with businesses in seven countries and five languages. The company serves local and national U.S. Internet search markets with its ePilot(TM) search service and Local Direct(TM) search and advertising platform, and the wireless U.S. local-search market with its recently released SMS LOCAL(TM) service (beta). Inspire Infrastructure serves various European Internet, wireless and operator-assisted local-search markets. Interchange generates revenues principally from paid-search advertising. Interchange specializes in local-search and recently acquired the Local.com domain name in order to develop a worldwide local-search destination site. The company plans to unite its various Internet and wireless local-search technologies under the Local.com brand, which is expected to be launched in the second half of 2005.

The company has headquarters in Laguna Hills, Calif., with European offices in Stockholm, Madrid, and London. For more information on Interchange, please visit: www.interchangeusa.com.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to re-launch the Local.com domain and incorporate our local-search technologies, our ability to market the Local.com domain as a destination for consumers seeking local-search results, our ability to grow our business by enhancing our local-search services, expanding our Advertiser Network, expanding our Distribution Network, and expanding internationally, our ability to integrate the operations and effectively utilize the technology of Inspire, integrate the operations and effectively utilize the technology of Inspire, our plans to develop our products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, our ability to successfully integrate our expanded infrastructure, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as if the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.



--------------------------------------------------------------------------------
Contact:
Interchange Corp.
Cameron Triebwasser (Media), 949-789-5242
Fax: [phone]
[e-mail]
or
BPC Financial Marketing
John Baldissera (Investors), 800-368-1217



--------------------------------------------------------------------------------
Source: Interchange Corp.

[panik]

Interchange Provides Local-Search Solution to BDLocal.com
Wednesday March 30, 7:30 am ET


LAGUNA HILLS, Calif.--(BUSINESS WIRE)--March 30, 2005--Interchange Corp. (NASDAQ:INCX - News), a leading provider of local and national paid-search services in the United States and Europe, today announced that it is providing its Local Direct(TM) search and advertising platform to Internet Yellow Pages (IYP) provider, Business Directory Local, www.BDLocal.com.
ADVERTISEMENT


The partnership supplies BDLocal.com with enhanced local-search functionality including the ability for consumers to conduct natural language searches using Interchange`s Keyword DNA(TM) technology. The Local Direct platform increases the quantity and quality of search results by enabling advertiser listings to appear in response to a wide variety of local-search queries. Using Local Direct`s Assured Response module, BDLocal.com site visitors have the ability to access more than 10 million local business listings using billions of keyword combinations.

"Interchange`s local-search technology provides consumers who visit our site with the ability to receive more relevant search results," said Ray Bridges, BDLocal Inc. COO. "We believe that the number of consumers looking for businesses online is growing at a rapid rate and that Interchange`s solution makes the search for local businesses and their services online more efficient for consumers and more focused for advertisers."

BDLocal is also utilizing Interchange`s Local Direct AdCenter to provision local advertisers. The Local Direct AdCenter works as an ad serving platform that allows local and directory sites to effectively manage their advertisers` listings. BDLocal.com advertisers also have the option to serve their sponsored listings throughout Interchange`s Search Distribution Network, which includes over 290 websites and portals.

"This transaction combines our advanced local-search technologies with BDLocal`s convenient online directory site to create one of the most comprehensive local business directories on the Web today," said Heath Clarke, Interchange CEO. "This in turn creates an opportunity for local businesses of all sizes to advertise and reach consumers online."

About Interchange

Interchange Corp. (NASDAQ:INCX - News) utilizes proprietary search technologies to enable consumers to find and connect with businesses in seven countries and five languages. The company serves local and national U.S. Internet search markets with its ePilot(TM) search service and Local Direct(TM) search and advertising platform, and the wireless U.S. local-search market with its recently released SMS LOCAL(TM) service (beta). Interchange Europe serves various European Internet, wireless and operator-assisted local-search markets. Interchange generates revenues principally from paid-search advertising. Interchange specializes in local-search and recently acquired the Local.com domain name in order to develop a worldwide local-search destination site. The company plans to unite its various Internet and wireless local-search technologies under the Local.com brand, which is expected to be launched in the second half of 2005.

The company currently has headquarters in Laguna Hills, with European offices in Stockholm, Madrid, and London. For more information on Interchange, please visit: www.interchangeusa.com.

About BDLocal

BDLocal Corp. is an Internet Yellow Pages Publisher that provides an affordable and easy-to-use solution, where any size business can create a dynamic Internet presence or a marketing extension of their already established Internet presence. BDLocal`s approach is to focus within local communities across the United States through affiliate and city ownership programs in order to create maximum exposure for their advertisers. BDLocal currently lists over 10 million businesses in over 50,000 cities with and without an Internet presence. Learn more about BDLocal`s services and view their local-search site at www.BDLocal.com.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to re-launch the Local.com domain and incorporate our local-search technologies, our ability to market the Local.com domain as a destination for consumers seeking local-search results, our ability to grow our business by enhancing our local-search services, expanding our Advertiser Network, expanding our Distribution Network, and expanding internationally, our ability to integrate the operations and effectively utilize the technology of Inspire, integrate the operations and effectively utilize the technology of Inspire, our plans to develop our products and develop sales, marketing, finance and administrative functions, dependence on major advertisers, competitive factors and pricing pressures, our ability to successfully integrate our expanded infrastructure, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as if the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.



--------------------------------------------------------------------------------
Contact:
Interchange Corp.
Cameron Triebwasser (Media), 949-789-5242
Fax: [phone]
[e-mail]
or
BPC Financial Marketing
John Baldissera (Investors), 800-368-1217



--------------------------------------------------------------------------------
Source: Interchange Corp.

[panik]

Interchange Powers Local-Search and Directory Network for ivantage
Tuesday April 19, 7:30 am ET


LAGUNA HILLS, Calif.--(BUSINESS WIRE)--April 19, 2005--Interchange Corp. (NASDAQ:INCX - News), a leading provider of local and national paid-search services in the United States and Europe, announced today that the company is providing its local-search and advertising platform to power a comprehensive network of over 2,000 city-based search and directory sites for online city guide provider ivantage.
ADVERTISEMENT


Interchange`s advanced local-search platform is expected to enhance the quantity and quality of search results for consumers visiting ivantage`s network of sites, shoptropolis, by enabling advertiser listings to appear in response to a wide variety of local-search queries. Interchange`s local-search platform provides enhanced local-search functionality including the ability for consumers to conduct natural language searches using the company`s Keyword DNA(TM) technology. Interchange`s Assured Response module allows consumers to access more than 10 million local business listings using billions of keyword combinations.

"ivantage provides the consumer with the ability to quickly and easily access businesses in their local communities," said Jim Terry, ivantage founder. "Interchange`s local-search technology is proving to be key to a great consumer search experience by providing a wide range of relevant search results for businesses, products, and services at the local level."

The partnership also allows ivantage`s shoptropolis sites to utilize local and national paid-search advertisers from Interchange`s Advertiser Network to enhance their paid-search advertising channel. ivantage will feature the sponsored listings of local and national advertisers from Interchange`s Advertiser Network in response to searches for local businesses and the services they provide on its site, thereby enabling ivantage to more efficiently monetize their search traffic. In addition, Interchange technology will be used to enhance the overall search experience for consumers searching for local businesses and services on the shoptropolis network by providing access to additional targeted business listings.

"Our partnership with ivantage is another example of our commitment to the local-search industry and our mission to both simplify and improve the consumer search experience," said Heath Clarke, Interchange CEO. "We intend to continue to serve this market with our proprietary local-search technologies and partnerships with leading industry sites."

Earlier this year, Interchange acquired the Local.com domain name in order to develop a worldwide local-search destination site that will incorporate a local content and search syndication model. Interchange`s current local-search assets, including the Local Direct(TM) search and advertising platform, the company`s recently released SMS LOCAL(TM) wireless directory assistance service, and the company`s planned WAP-based mobile search service, will be united under the Local.com brand.

ivantage operates shoptropolis, a comprehensive network of community-based shopping portals. Shoptropolis incorporates over 2,000 city-related sites throughout the U.S. that focus on consumer content and information at the local level. Shoptropolis sites offer convenient ways for consumers to find businesses in their area with easy-to-use tools and navigation.

About Interchange

Interchange Corp. (NASDAQ:INCX - News) utilizes proprietary search technologies to enable consumers to find and connect with businesses in seven countries and five languages. The company serves local and national U.S. Internet search markets with its ePilot(TM) search service and Local Direct(TM) search and advertising platform, and the wireless U.S. local-search market with its recently released SMS LOCAL(TM) service (beta). Interchange Europe serves various European Internet, wireless and operator-assisted local-search markets. Interchange generates revenues principally from paid-search advertising. Interchange specializes in local-search and recently acquired the Local.com domain name in order to develop a worldwide local-search destination site. The company plans to unite its various Internet and wireless local-search technologies under the Local.com brand, which is expected to be launched in the second half of 2005.

The company currently has headquarters in Laguna Hills, with European offices in Stockholm, Madrid, and London. For more information on Interchange, please visit: www.interchangeusa.com.

About ivantage

ivantage is a Local Search and Directory Services provider in communities throughout the U.S. The company`s mission is to promote offline retailers and businesses through simple and easy-to-navigate community-based shopping portals, collectively known as shoptropolis. Shoptropolis provides free classifieds, yellow pages, circulars, coupons, and other savings and offers that benefit local shoppers. For retailers, this presents an effective opportunity to advertise and reach local consumers before they shop, in the area where they shop. The shoptropolis network also provides retailers the ability to widely promote their local business online, and gives visitors the opportunity to save time and money through promotional offers.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to re-launch the Local.com domain and incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, expand our Advertiser and Distribution Networks, expand internationally, integrate the operations and effectively utilize the technology of Inspire, a Swedish Internet and wireless local-search technology company, which we recently acquired, integrate the operations and effectively utilize the technology of Inspire, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as if the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.



--------------------------------------------------------------------------------
Contact:
Interchange Corp.
Cameron Triebwasser (Media), 949-789-5242
Fax: [phone]
[e-mail]
or
BPC Financial Marketing
John Baldissera (Investors), 800-368-1217



--------------------------------------------------------------------------------
Source: Interchange Corp.

[panik]

[INXS]

ShopLocal, LLC Partners With Local.com to Provide Dynamic Local Sales and Circular Content
Monday November 28, 6:00 am ET
Two Leading Local Search Engines Improve Consumer`s Shopability with Enhanced Rich Content Links to Local Shopping Information


CHICAGO and IRVINE, Calif., Nov. 28 /PRNewswire/ -- ShopLocal, LLC, the leading provider of Web shopping services and local shopping information, and Interchange Corporation (Nasdaq: INCX - News), owners of Local.com, a leading local search engine, today announced that they have partnered to enhance Local.com`s index of more than 16 million business listings with information from ShopLocal.com`s geo-targeted Smart Catalog and Smart Circular products.
ADVERTISEMENT


Local.com users can now search a broad range of category keywords and find not only locally relevant businesses for their search but also the new "View Store Specials" link, which links users directly to ShopLocal.com`s dynamic online circulars, sales information, and location information for businesses in their area. For example, consumers searching for "electronics" in "Irvine" can click the "View Store Specials" link to view the ShopLocal content.

"We`re delighted to partner with Interchange Corporation to further ShopLocal and Local.com`s dedication to providing consumers with a variety of truly local choices," said ShopLocal, LLC CEO Brian Hand. "ShopLocal prides itself on having accurate content obtained directly from our retail partners. Teaming up with Local.com is just another step in providing consumers with access to the best and most reliable local information on the Web."

Local.com is a rapidly growing local search engine. In October 2005, it surpassed one and a half million unique visitors and five million page views. Local.com provides consumers with the most relevant search results for local businesses based on their search criteria, including direct links to business web sites along with other search-specific content.

"Local.com puts our users` needs first. We endeavor to compile the best and most accurate local information we can provide. Partnering with ShopLocal allows us to give our users what they have come to expect from Local.com -- a detailed, user-friendly search engine for local information," said Rob Luskey, Interchange Corporation`s director of strategic alliances. "ShopLocal supplies retailers and consumers with dynamic local retail information -- using ShopLocal`s rich merchant content just made good sense."

About ShopLocal

Owned by Tribune Company (NYSE: TRB - News), Gannett Co., Inc. (NYSE: GCI - News), and Knight Ridder, Inc. (NYSE: KRI - News), ShopLocal, LLC is the leading Web shopping company for consumers and retailers. With ShopLocal.com and The ShopLocal Network -- made up of more than 200 affiliate media, search, and shopping sites -- consumers have access to the only place on the Web with information on products from local stores side-by-side with e-commerce options.

About Interchange

Interchange Corporation (Nasdaq: INCX - News) owns Local.com ( http://www.local.com ), a leading local-search engine powered by the company`s proprietary Keyword DNA(TM) and local-web indexing technologies. The company serves local and national Internet, wireless and operator assisted local-search markets in the United States and Europe. Interchange generates revenue principally from paid-search advertising.

The company is headquartered in Irvine, California, with European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: http://www.interchangeusa.com .




--------------------------------------------------------------------------------
Source: ShopLocal, LLC

[INXS]

Interchange Releases Local.com(TM) Search Enhancements
Tuesday December 6, 7:30 am ET


IRVINE, Calif.--(BUSINESS WIRE)--Dec. 6, 2005--Interchange Corporation (NASDAQ:INCX - News), owner of Local.com, a leading local search engine, today released several enhancements designed to improve search relevance and simplify the user experience.
Improvements to Local.com include:

Incorporation of the company`s proprietary Keyword DNA(TM) in the search results to provide content and context to individual business listings
Search results are now presented according to relevance to improve and simplify users` overall search experience
Improved business name search
New clustered search technology to deliver improved search relevance and increase the number of search results per query
"We continue to refine Local.com in order to further improve our users` search experience," said Heath Clarke, Interchange CEO. "These recent enhancements are part of our strategy to drive repeat usage by giving consumers the most relevant local search results."

About Interchange

Interchange Corporation (NASDAQ:INCX - News) owns Local.com (www.local.com), a leading local-search engine powered by the company`s proprietary Keyword DNA(TM) and local-web indexing technologies. The company serves local and national Internet, wireless and operator assisted local-search markets in the United States and Europe. Interchange generates revenue principally from paid-search advertising.

The company is headquartered in Irvine, California, with European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: www.interchangeusa.com.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to stabilize our national paid search advertising business, our ability to operate, grow and monetize our local search engine, Local.com, and incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, improve our filtering technologies, expand our Advertiser and Distribution Networks, expand internationally, integrate the operations and effectively utilize the technology of Inspire, a Swedish Internet and wireless local-search technology company, which we recently acquired, integrate the operations and effectively utilize the technology of Inspire, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.



Contact:
Interchange Corporation
David Alpern, 949-789-5284
Fax: [phone]
[e-mail]
or
Investor Relations Contact:
BPC Financial Marketing
John Baldissera, 800-368-1217

--------------------------------------------------------------------------------
Source: Interchange Corporation

[panik]

Local.com(TM) Traffic Jumps
Monday December 12, 7:30 am ET


IRVINE, Calif.--(BUSINESS WIRE)--Dec. 12, 2005--Interchange Corp. (NASDAQ:INCX - News), owner of Local.com, a leading local-search engine, today announced the latest traffic numbers for the site. For the month of November 2005, Local.com reached 5 million unique visitors and over 21 million page views, up from 1.5 million unique visitors and 6 million page views in October 2005.


The company continues to expand its online marketing initiatives in order to drive traffic to the site and increase partnership opportunities. Continued enhancements to search algorithms are expected to improve site usage, grow market share, and drive incremental revenue.

"Although Local.com is a long-term strategy for Interchange, we`re happy to have made this amount of progress in a short time. We now provide our partners with meaningful volumes of highly targeted local-search traffic," said Heath Clarke, Interchange CEO.

All traffic statistics in this announcement are based upon third-party reporting systems.

About Interchange

Interchange Corp. (NASDAQ:INCX - News) owns Local.com (www.local.com), a leading local-search engine powered by the company`s proprietary Keyword DNA(TM) and local-web indexing technologies. The company serves local and national Internet, wireless and operator-assisted local-search markets in the United States and Europe. Interchange generates revenue principally from paid-search advertising.

The company has headquarters in Irvine, with European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: www.interchangeusa.com.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to stabilize our national paid-search advertising business, our ability to operate, grow and monetize our local-search engine, Local.com, and incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, improve our filtering technologies expand our Advertiser and Distribution Networks, expand internationally, integrate the operations and effectively utilize the technology of Inspire, a Swedish Internet and wireless local-search technology company, which we recently acquired, integrate the operations and effectively utilize the technology of Inspire, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as if the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.



Contact:
Interchange Corp., Irvine
David Alpern, 949-789-5284
Fax: [phone]
[e-mail]
or
BPC Financial Marketing
John Baldissera (Investors), 800-368-1217

--------------------------------------------------------------------------------
Source: Interchange Corp.

[panik]

Interchange Corporation Chooses LookSmart`s Furl to Power Local.com`s Page Saving and Archiving System
Tuesday December 13, 7:30 am ET


SAN FRANCISCO--(BUSINESS WIRE)--Dec. 13, 2005--Local.com(TM), a leading local-search engine, and LookSmart Ltd. (Nasdaq:LOOK - News; ASX:LOK - News), announced today that LookSmart`s Furl.net ("Furl") will be the archiving technology powering the "Save" feature on Local.com. Furl will allow users to easily save and organize pages found on Local.com and other sites around the Web. Furl`s "Save" feature creates a customized experience for the user, while driving repeat traffic to Local.com.
ADVERTISEMENT


"Matching local businesses and customers is a huge growth opportunity online and Local.com will continue to lead innovation in this market," said David B. Hills, CEO of LookSmart. "Adding the ability to save critically important pages by consumers will enhance the experience and advertising effectiveness of Local.com, which is strong already."

"Consumers search and buy locally -- and Local.com provides them instant access to comprehensive local business information," said Heath Clarke, CEO of Interchange Corporation (Nasdaq:INCX - News), owner of Local.com. "Saving those pages for future reference is a benefit to the consumer and businesses. Furl is an easy technology to adopt and integrate, and we`re pleased to implement this solution to enhance our users` experience on Local.com."

Furl enables readers to bookmark -- to click on anything interesting on the Web and save the page to their personal online file. A visitor can begin saving Local.com results and content anytime they click on the "Save" button. Those who wish to take advantage of permanent 5GB personal storage can sign up for a free Furl account. With Furl, users can also tag items to read or revisit, and recover them quickly at a later date. The name, link, date, and description of the content are automatically entered into Furl`s archive. Other advanced features include a toolbar; browser button, and the ability to import existing bookmarks and export personal archives in various file formats.

Implementation of the Furl Save feature on Local.com is anticipated to occur in the first quarter of 2006.

For more information on Furl for publishers visit http://aboutus.looksmart.com/p/aboutus/publisher.

About Interchange

Interchange Corporation (Nasdaq:INCX - News) owns Local.com (www.local.com), a leading local-search engine powered by the company`s proprietary Keyword DNA(TM) and local-web indexing technologies. The company serves local and national Internet, wireless and operator assisted local-search markets in the United States and Europe. Interchange generates revenue principally from paid-search advertising.

The company is headquartered in Irvine, California, with European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: www.interchangeusa.com.

About LookSmart®

LookSmart is an online media and technology company specializing in vertical search. The company provides relevant content, advertising and technology solutions for consumers, advertisers and publishers. LookSmart`s owned and operated vertical search sites are where customers look for what they need. The Company`s sites and web tools offer essential search results with the ability to find, save and share articles. In addition to owned and operated properties, LookSmart`s distribution network includes selected, monitored syndicated publishers and search engine partners that maximize advertiser ROI. Distribution partners include Lycos, CNET, InfoSpace (Excite, MetaCrawler, Webcrawler), Cox Interactive, Apple`s Sherlock, and U.C. Berkeley. LookSmart offers a comprehensive and customizable set of syndicated solutions for publishers to grow their advertiser relationships and audience. LookSmart is based in San Francisco, California. For more information on LookSmart, visit www.looksmart.com or call 415-348-7500.

LookSmart and Furl are trademarks or registered trademarks of LookSmart Ltd.

Forward-Looking Statements:

LookSmart: This press release contains forward-looking statements, predictions and estimates, such as references to future product implementations. These statements, including their underlying assumptions, are based on current expectations, estimates, beliefs, assumptions, goals and objectives, are subject to risks and uncertainties and are not guarantees of future performance. Results may differ materially due to various factors such as the customer`s inability or unwillingness to proceed with implementation. We also refer you to LookSmart, Ltd`s SEC filings, including our Form 10-K dated March 16, 2005 and our Form 10-Q dated November 14, 2005, for other important risk factors that could cause actual results to differ materially from those contained in any forward looking statement, all of which are incorporated by reference. All forward-looking statements reflect the current belief of LookSmart as of this date, and we expressly disclaim any obligation to update these forward-looking statements.

Local.com: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to stabilize our national paid search advertising business, our ability to operate, grow and monetize our local search engine, Local.com, and incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, improve our filtering technologies, expand our Advertiser and Distribution Networks, expand internationally, integrate the operations and effectively utilize the technology of Inspire, a Swedish Internet and wireless local-search technology company, which we recently acquired, integrate the operations and effectively utilize the technology of Inspire, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph. Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.



Contact:
Lyman Public Relations For LookSmart
Carmella Lyman, 707-256-3834
[e-mail]
or
For Local.com/Interchange
Christine Schoultz, Interchange Corporation, 949-789-5213
[e-mail]

--------------------------------------------------------------------------------
Source: LookSmart Ltd.

[panik]

Insider Pages Pay Per Phone Call Advertisers and Merchant Reviews to Appear on Local.com(TM)
Thursday December 15, 7:30 am ET


IRVINE & PASADENA, Calif.--(BUSINESS WIRE)--Dec. 15, 2005--Insider Pages, the community-based local-search engine, and Interchange Corporation (NASDAQ:INCX - News), owner of Local.com, a leading local-search engine, today announced an agreement for the distribution of Insider Pages Pay Per Phone Call advertisers and merchant reviews on Local.com. Insider Pages advertisers and merchant reviews will appear in relevant Local.com search results when a consumer types in a query for a local business, product or service. This is designed to make it easier for more consumers to connect with local merchants and increase Pay Per Phone Call advertisers` exposure to local buyers nationwide.
ADVERTISEMENT


"Insider Pages has been very successful in helping small businesses find new customers via pay per phone call advertising," said Stu MacFarlane, CEO of Insider Pages. "We have thousands of hairstylists, mechanics, dentists and landscape contractors who all see the value in generating phone leads vs. clicks. Our advertisers are extremely relevant to local searchers and help any site with local search traffic increase conversion rates. These factors add up to more revenue for our partners and more leads for our advertisers. Together with Interchange and Local.com, we will be delivering even more value to merchants looking to connect with customers via the Internet."

"Adding content from Insider Pages will further enrich our users` search experience on Local.com," said Greg Parker, Director of Strategic Alliances for Interchange. "Our strategy is to drive repeat usage by providing deep, rich, value-added content to our consumers, which ultimately enhances their ability to make more informed purchase and shopping decisions."

"Developing the local Internet requires the creation of networks that allow businesses and consumers to find one another in an otherwise fragmented environment," said Greg Sterling, Kelsey Group analyst. "Distribution deals like this help meet the needs of both advertisers and consumers who are seeking to find one another online."

Implementation of the Insider Pages content on Local.com is planned for early in the first quarter of 2006.

About Interchange

Interchange Corporation (NASDAQ:INCX - News) owns Local.com (www.local.com), a leading local-search engine powered by the company`s proprietary Keyword DNA(TM) and local-web-indexing technologies. The company serves local and national Internet, wireless and operator-assisted local-search markets in the United States and Europe. Interchange generates revenue principally from paid-search advertising.

The company is headquartered in Irvine, with European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: www.interchangeusa.com.

About Insider Pages

Insider Pages, the Yellow Pages written by friends, is a local-search engine built around the concept that the best way to find a local business is through a personal recommendation. The Insider Pages community has written over 300,000 user-generated reviews of local businesses across the USA. Insider Pages is a great way to find customer recommendations for hairstylists, dentists, contractors, auto mechanics and more. Insider Pages syndicates Pay Per Phone Call advertisers to partner sites, including the MIVA Network and Local.com. The company, located in Pasadena, was founded in 2004 and is a network company of Idealab, a creator and operator of technology businesses. For more information on Insider Pages or customer or advertiser testimonials, please visit www.insiderpages.com.

Insider Pages is a trademark of Insider Pages, Inc. All other trademarks and registered trademarks are the property of their respective owners. © 2005 All rights reserved.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy, and plans and objectives of our management for future operations are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to stabilize our national paid-search advertising business; our ability to operate, grow and monetize our local-search engine, Local.com, and incorporate our local-search technologies; market the Local.com domain as a destination for consumers seeking local-search results; grow our business by enhancing our local-search services; improve our filtering technologies; expand our Advertiser and Distribution Networks; expand internationally; integrate the operations and effectively utilize the technology of Inspire, a Swedish Internet and wireless local-search technology company, which we recently acquired; integrate the operations and effectively utilize the technology of Inspire; develop our products and sales, marketing, finance and administrative functions; and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as if the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.



Contact:
Corporate Communications Contact:
Interchange Corporation
David Alpern, 949-789-5284
Fax: [phone]
[e-mail]
or
Investor Relations Contact for Interchange:
BPC Financial Marketing
John Baldissera, 800-368-1217
or
Idealab for Insider Pages
Stephan West, 626-685-4934
[e-mail]

--------------------------------------------------------------------------------
Source: Interchange Corporation

[cosine]

Monday December 19, 11:03 pm ET


In the news release Jewelry, Luxury Goods Turn to Gold for Online Retailers This Holiday Season, issued earlier today by comScore Networks, Inc. over PR Newswire, we are advised by the company that the fourth table was incorrect, the corrected table follows:

Ad Focus Ranking
November 2005
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank Property Unique Rank Property Unique
Visitors Reach Visitors Reach
(000) % (000) %

Total Internet Users 169,747 100%
1 Advertising.com** 134,259 79% 26 AMERICAN
GREETINGS.COM 26,134 15%
2 Yahoo! 122,649 72% 27 Lycos Network 25,625 15%
3 AOL Media Network 107,329 63% 28 Expedia Inc 25,494 15%
4 Fastclick** 105,618 62% 29 WEATHER.COM 24,273 14%
5 MSN 100,824 59% 30 MSNBC 24,069 14%
6 GOOGLE.COM 87,849 52% 31 CNN 21,091 12%
7 AOL 84,563 50% 32 Disney Online 18,517 11%
8 Tribal Fusion** 81,506 48% 33 ESPN 16,779 10%
9 YAHOO.COM Home Page 77,276 46% 34 Mamma Media
Solutions** 16,336 10%
10 Vendare Media -
TrafficMarketplace** 77,120 45% 35 WeatherBug 16,135 10%
11 Casale Media Network** 76,828 45% 36 CITYSEARCH.COM 15,548 9%
12 24/7 Real Media** 63,462 37% 37 CLASSMATES.COM 15,158 9%
13 EBAY.COM 62,608 37% 38 IMDB.COM 15,010 9%
14 BURST! Media** 62,369 37% 39 CNET 14,856 9%
15 Blue Lithium** 61,489 36% 40 FOX Sports
on MSN 14,748 9%
16 ValueClick Media** 60,842 36% 41 CareerBuilder
Network 14,679 9%
17 Gorilla Nation Media
Network 58,674 35% 42 SuperPages
Network 14,628 9%
18 MSN.COM Home Page 53,873 32% 43 BIZRATE.COM 14,371 8%
19 Ask Jeeves 42,859 25% 44 MaxOnline** 14,127 8%
20 EBAY.COM Home Page 40,002 24% 45 CHEAPTICKETS.COM 14,088 8%
21 ABOUT.COM 29,404 17% 46 iVillage.com:
The Womens
Network 14,037 8%
22 Business.com Network 28,439 17% 47 WebMD Health
Network 13,628 8%
23 Vibrant Media 27,172 16% 48 COOLSAVINGS.COM
Total Activity 13,518 8%
24 Vendare Media 26,984 16% 49 REAL.COM 13,116 8%
25 MYSPACE.COM 26,684 16% 50 WhitePages
Network 12,989 8%

Reach % denotes the percentage of the total Internet population that views a particular entity at least once in November. For instance, Yahoo! was seen by 72 percent of the over 169 million Internet users in November. The notation "**" indicates that the entity is an advertising network.

------

Jewelry, Luxury Goods Turn to Gold for Online Retailers This Holiday Season

RESTON, Va., Dec. 19 /PRNewswire/ -- Retail Jewelry and Luxury Goods sites grew faster than any Internet category in November 2005, according to the latest monthly analysis from comScore Media Metrix. While many retail subcategories saw significant growth thanks to the start of the holiday shopping season, Jewelry and Luxury Goods led the list of top gaining categories with 39-percent growth over October 2005, yielding 16.4 million visitors in November.

"Consumers are investing an increasing amount of trust and discretionary dollars in the Web, as evidenced by the growth of sites where big ticket items are sold," said Peter Daboll, president and CEO of comScore Media Metrix. "While sales on luxury goods sites are significant, most visitors use these sites to research a potential offline purchase, making it critically important for retailers to showcase their offerings online for current and future customers."

Major winners within the Retail - Jewelry/Luxury Goods/Accessories category were Coach.com, which topped the category with 2.71 million unique visitors, and Zales.com (1.72 million unique visitors), which used a heavy holiday advertising push to entice consumers.

November is traditionally a strong month for retail sites and 2005 was no different. Nine of the Top Ten Gaining Categories and seven of the Top Ten Gaining Properties were related to retail.

AROUND THE WEB

Seasons Greetings Sent Online -- The Services -- eCards category was the second-highest gaining category in November 2005, rising 26 percent to 50.2 million unique visitors. This follows a peak performance by electronic greeting cards in October when the category ranked as the Web`s highest- gaining category. Once again, American Greetings Property was the star of the category with 28.3 million unique visitors on a 64-percent increase over the previous month. The site`s success can largely be credited to a "disco- dancing turkey" e-card that was widely distributed via e-mail (see Movers & Shakers).

Food Sites Meet Multitude of Consumer Holiday Demands -- The Retail -- Food category landed among the top ten gaining categories in November with 15.8 million unique visitors, a 22-percent increase over October, as a variety of sites drove the category`s success. Consumers sought edible gifts at Williams-Sonoma.com (1.9 million visitors, up 64 percent) and OmahaSteaks.com (1.5 million visitors, up 152 percent), which finished first and second in the category respectively. Other sites featuring food-related gift arrangements saw extraordinary success, including HickoryFarms.com (493,000 visitors, up 192 percent) and SwissColony.com (469,000 visitors, up 142 percent). Meanwhile, Cooking.com was the category`s third-ranked site with 1.5 million visitors on 68 percent growth, as consumers sought Thanksgiving recipes. Conversely, for those seeking a break from turkey, PapaJohnsOnline.com followed at number four with 1.1 million visitors, up 15 percent from October.

Multi-Channel Retailers Make Early Push For Holiday Shoppers -- Retailers featuring a presence online and offline helped the Retail - Department Stores category reach 62.1 million visitors in November on 21-percent growth. The category was carried by Wal-Mart.com, which gained steam from an early holiday advertising push. The mega-retailer received 32.1 million unique visitors in November, up 54 percent from October. The site`s strong performance was boosted by Wal-Mart Movies (6.6 million visitors, up 435 percent) and Wal-Mart Electronics (7.8 million visitors, up 197 percent). Following Wal-Mart in the top position, the Department Store category was carried in November by Target Corporation (27.3 million visitors, up 25 percent), JCPenney Sites (14.8 million visitors, up 35 percent), and Sears.com (12.1 million visitors, up 42 percent).


MOVERS AND SHAKERS

-- Local.com -- This local business search and shopping engine saw an
astounding 251 percent increase in unique visitors to 4.4 million in
November. The site boasts over 16 million business listings with
enhanced content, including directions to and from the location,
contact information, reviews, and business Web sites.

-- World Wrestling Entertainment -- Traffic swarmed to the site over the
somber news of wrestler Eddie Guerrero`s untimely death on November 13
at the age of 38. The WWE site featured up-to-date news and
commentary regarding his death, as well as a variety of interactive
tributes including screensavers, wallpapers, personal interviews, and
fan remembrances.

-- American Greetings -- The leading e-card destination drew people to
the site in November with its popular Thanksgiving greeting featuring
a disco-dancing turkey dubbed "Gloria Gobbler" singing a Thanksgiving-
themed version of "I Will Survive." The e-card, which American
Greetings said was its most popular in company history, played a large
role in attracting more than 28 million people to the site in
November.



Top Ten Gaining Properties by Percentage Change in Unique Visitors*
November 2005 vs. October 2005
Total U.S. Home, Work and University Internet Users
Source: comScore Media Metrix

Property Oct-05 Nov-05 Percentage Rank by
(000) (000) Change Unique
Visitors
Total Internet
Population 169,315 169,747 0% N/A
Local.com 1,258 4,414 251% 183
RadioShack Corporation 1,633 3,287 101% 239
KB Toys 1,778 3,556 100% 223
ShopLocal.com All 5,950 10,599 78% 73
World Wrestling
Entertainment (WWE) 2,434 4,296 76% 188
Toysrus Sites 6,794 11,682 72% 61
Sportingbet PLC 2,259 3,840 70% 210
AmericanGreetings
Property 17,251 28,295 64% 14
Best Buy Sites 11,511 18,400 60% 31
Heavy.com 3,632 5,589 54% 147

*Ranking based on the top 250 properties in November 2005



Top Ten Gaining Categories by Unique Visitors*
November 2005 vs. October 2005
Total U.S. Home, Work and University Internet Users
Source: comScore Media Metrix
Oct-05 Nov-05 Percentage
(000) (000) Change
Total Internet Population 169,315 169,747 0%
Retail - Jewelry/Luxury
Goods/Accessories 11,809 16,426 39%
Services - e-cards 40,020 50,246 26%
Retail - Movies 23,521 29,019 23%
Retail - Food 12,924 15,815 22%
Retail - Flowers/Gifts/
Greetings 39,971 48,630 22%
Retail - Department Stores 51,402 62,089 21%
Retail - Sports/Outdoor 21,061 24,474 16%
Retail - Consumer Electronics 48,553 54,967 13%
Retail - Home Furnishings 31,859 35,826 12%
Retail - Toys 22,213 24,862 12%



Top 50 Properties
November 2005

Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix

Rank Property Unique Rank Property Unique
Visitors Visitors
(000) (000)
Total Internet Users 169,747
1 Yahoo! Sites 125,038 26 OVERSTOCK.COM 20,218
2 MSN-Microsoft Sites 115,526 27 Shopzilla.com Sites 19,590
3 Time Warner Network 114,218 28 Bank of America 19,511
4 Google Sites 90,889 29 Real.com Network 19,183
5 eBay 71,944 30 AT&T Properties 18,949
6 Amazon Sites 49,946 31 Best Buy Sites 18,400
7 Ask Jeeves 42,859 32 Sears Sites 18,376
8 Viacom Online 35,811 33 Trip Network Inc. 17,618
9 Wal-Mart 34,972 34 E.W. Scripps 17,544
10 New York Times Digital 33,886 35 Wikipedia Sites 17,345
11 Verizon Communications
Corporation 30,572 36 Comcast Corporation 16,940
12 Walt Disney Internet
Group (WDIG) 29,943 37 ESPN 16,779
13 CNET Networks 29,556 38 Weatherbug Property 16,387
14 AmericanGreetings
Property 28,295 39 Citysearch 15,681
15 Target Corporation 27,296 40 Dell 15,265
16 United Online, Inc 27,180 41 Infospace Network 15,126
17 Vendare Media 26,984 42 JCPenney Sites 14,844
18 MYSPACE.COM 26,684 43 Earthlink 14,309
19 Weather Channel, The 26,421 44 NFL Internet Group 14,200
20 Lycos, Inc. 25,665 45 iVillage.com:
The Womens Network 14,037
21 Expedia Inc 25,494 46 Sony Online 13,845
22 Apple Computer, Inc. 22,742 47 Circuit City Stores, Inc. 13,478
23 Monster Worldwide 22,201 48 Citigroup 13,419
24 Gorilla Nation Media 21,347 49 Capital One 13,301
25 Gannett Sites 20,282 50 CareerBuilder LLC 13,206



Ad Focus Ranking
November 2005
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank Property Unique Rank Property Unique
Visitors Reach Visitors Reach
(000) % (000) %
Total Internet Users 169,747 100%
1 Advertising.com** 134,259 79% 26 Lycos Network 25,625 15%
2 Yahoo! 122,649 72% 27 Expedia Inc 25,494 15%
3 AOL Media Network 107,329 63% 28 WEATHER.COM 24,273 14%
4 Fastclick** 105,618 62% 29 MSNBC 24,069 14%
5 MSN 100,824 59% 30 CNN 21,091 12%
6 ValueClick Media** 91,611 54% 31 Disney Online 18,517 11%
7 GOOGLE.COM 87,849 52% 32 ESPN 16,779 10%
8 AOL 84,563 50% 33 Mamma Media
Solutions** 16,336 10%
9 Tribal Fusion** 81,506 48% 34 WeatherBug 16,135 10%
10 YAHOO.COM Home Page 77,276 46% 35 CITYSEARCH.COM 15,548 9%
11 Casale Media Network** 76,828 45% 36 CLASSMATES.COM 15,158 9%
12 24/7 Real Media** 63,462 37% 37 IMDB.COM 15,010 9%
13 EBAY.COM 62,608 37% 38 CNET 14,856 9%
14 BURST! Media** 62,369 37% 39 FOX Sports on MSN 14,748 9%
15 Blue Lithium** 61,489 36% 40 CareerBuilder
Network 14,679 9%
16 Gorilla Nation Media
Network 58,674 35% 41 SuperPages Network 14,628 9%
17 MSN.COM Home Page 53,873 32% 42 BIZRATE.COM 14,371 8%
18 Ask Jeeves 42,859 25% 43 MaxOnline** 14,127 8%
19 Vendare Media -
TrafficMarketplace** 41,447 24% 44 CHEAPTICKETS.COM 14,088 8%
20 EBAY.COM Home Page 40,002 24% 45 iVillage.com: The
Womens Network 14,037 8%
21 ABOUT.COM 29,404 17% 46 WebMD Health
Network 13,628 8%
22 Business.com Network 28,439 17% 47 COOLSAVINGS.COM
Total Activity 13,518 8%
23 Vendare Media 26,984 16% 48 REAL.COM 13,116 8%
24 MYSPACE.COM 26,684 16% 49 WhitePages
Network 12,989 8%
25 AMERICANGREETINGS.COM 26,134 15% 50 Travelocity All 12,987 8%

Reach % denotes the percentage of the total Internet population that views
a particular entity at least once in November. For instance, Yahoo! was
seen by 72 percent of the over 169 million Internet users in November.
The notation "**" indicates that the entity is an advertising network.


About comScore Media Metrix
comScore Media Metrix, a division of comScore Networks, provides industry- leading Internet audience measurement services that report -- with unmatched accuracy -- details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix continues the tradition of quality and innovation established by its Media Metrix syndicated Internet ratings -- long recognized as the currency in online media measurement among financial analysts, advertising agencies, publishers and marketers -- while drawing upon comScore`s advanced technologies to address important new industry requirements. All comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore Networks

comScore Networks provides unparalleled insight into consumer behavior and attitudes. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore explicit permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by global leaders such as AOL, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Nestle, MBNA, Universal McCann, the United States Postal Service, Merck and Orbitz. For more information, please visit http://www.comscore.com .




--------------------------------------------------------------------------------
Source: comScore Networks, Inc.

[panik]

Local.com(TM) Recognized as Fastest Growing Internet Site
Wednesday December 21, 7:30 am ET


IRVINE, Calif.--(BUSINESS WIRE)--Dec. 21, 2005--Interchange Corporation (NASDAQ:INCX - News), owner of Local.com, a leading local-search engine, has been recognized by the industry-leading Internet audience measurement service, comScore Networks, as being the fastest growing property by percentage growth in unique visitors from October to November 2005.


Using third party reporting systems, the company recently reported reaching 5 million unique visitors and over 21 million page views for the month of November 2005, up from 1.5 million unique visitors and 6 million page views in October 2005. Similarly, comScore Networks` reporting shows a 251 percent increase over the same time period, from 1,258,000 unique visitors in October 2005, to 4,414,000 unique visitors in November 2005. (http://www.comscore.com/press/release.asp?press=672)

"We are pleased that our progress in driving the growth of Local.com has been recognized. I would like to congratulate our team for delivering this outstanding result," said Heath Clarke, Interchange CEO. "We plan to continue to build the site and establish partnerships in an effort to make Local.com the premier local search destination."

All traffic statistics in this announcement are based upon third party reporting systems. comScore Networks` rankings are based on the top 250 properties in November 2005.

About Interchange

Interchange Corporation (NASDAQ:INCX - News) owns Local.com (www.local.com), a leading local-search engine powered by the company`s proprietary Keyword DNA(TM) and local-web indexing technologies. The company serves local and national Internet, wireless and operator assisted local-search markets in the United States and Europe. Interchange generates revenue principally from paid-search advertising.

The company is headquartered in Irvine, California, with European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: www.interchangeusa.com.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to stabilize our national paid search advertising business, our ability to operate, grow and monetize our local search engine, Local.com, and incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, improve our filtering technologies expand our Advertiser and Distribution Networks, expand internationally, integrate the operations and effectively utilize the technology of Inspire, a Swedish Internet and wireless local-search technology company, which we recently acquired, integrate the operations and effectively utilize the technology of Inspire, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as if the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.



Contact:
Corporate Communications Contact:
Interchange Corporation
David Alpern, 949-789-5284
Fax: [phone]
[e-mail]
or
Investor Relations Contact:
BPC Financial Marketing
John Baldissera, 800-368-1217

--------------------------------------------------------------------------------
Source: Interchange Corporation

[scopus]

[panik]

Interchange retains Merriman Curhan Ford & Co. to Explore Strategic Opportunities for National Search Business
Tuesday March 7, 4:35 pm ET


IRVINE, Calif.--(BUSINESS WIRE)--March 7, 2006--Interchange Corp. (NASDAQ:INCX - News), owner of Local.com, a leading local-search engine, today announced that it has retained investment banking firm Merriman Curhan Ford & Co. to assist in reviewing strategic alternatives available to the company in connection with its National Search business. Merriman Curhan Ford & Co. will help the board analyze options including, but not limited to, the combination, sale or merger of the National Search business with another entity.
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"The management and board of directors of Interchange believe that the launch of the Local.com has been a success, with considerable gains in traffic, market share and revenue achieved thus far. Two primary goals are to become number one in local search and to achieve profitability," said Heath Clarke, chairman and chief executive officer of Interchange. "We believe that becoming a pure-play local-search business will enable us to focus all of our human, technical, and financial resources on local search. We further believe that shareholder value will be created to the extent that we achieve our objectives in local search."

The company stated that there can be no guarantee that this initiative will result in a transaction, or that we will receive any suitable terms or timing for such a transaction. The company may not provide updates with respect to this initiative until such time as the board of directors has approved a definitive course of action.

About Interchange

Interchange Corp. (NASDAQ:INCX - News) owns Local.com (www.local.com), a leading local-search engine that has grown to over 8 million visitors per month and is powered by the company`s proprietary Keyword DNA(TM) and local-web indexing technologies. The company serves local and national Internet, wireless and operator-assisted local-search markets in the United States and Europe. Interchange generates revenue principally from paid-search advertising. The company recently launched a 60,000-strong domain syndication network in the United States, and has also announced plans to launch Local.com in various markets during 2006.

The company has headquarters in Irvine, with European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: www.interchangeusa.com.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to stabilize our national paid-search advertising business, our ability to operate, grow and monetize our local-search engine, Local.com, and incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, improve our filtering technologies expand our Advertiser and Distribution Networks, expand internationally, integrate the operations and effectively utilize the technology of Inspire, a Swedish Internet and wireless local-search technology company, which we recently acquired, integrate the operations and effectively utilize the technology of Inspire, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as if the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.



Contact:
Interchange Corp., Irvine
David Alpern (Corporate Communications), 949-789-5284
Fax: [phone]
[e-mail]
or
BPC Financial Marketing
John Baldissera (Investor Relations), 800-368-1217

--------------------------------------------------------------------------------
Source: Interchange Corp.

[Chipdesign]

[panik]

Local.com Releases Beta UK Local Search Engine
Thursday March 30, 7:30 am ET


IRVINE, Calif., March 30 /PRNewswire-FirstCall/ -- Interchange Corporation (Nasdaq: INCX - News), owner of Local.com, a leading local-search engine in the US, today announced the beta release of Local.com for the United Kingdom. This release, available at uk.local.com, makes the Local.com brand available to 25 million online consumers in the UK market.
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Local.com (UK) features business listings for the entire UK market searchable by name, category and geography, and incorporates advanced mapping capabilities. The company intends to enhance the search technology on Local.com (UK) with the planned integration of Local.com's leading web-indexing and Keyword DNA(TM) technologies. These patent-pending technologies create highly searchable meta-data for each business listing and combine it with web-sourced content to enable users to more easily and accurately find up-to-date information about local businesses in the UK.

"The US was the first step, and our entrance into the UK market is the second step in our plan to make Local.com a global name in local search," said Heath Clarke, Interchange CEO. "We plan to follow the blueprint for success we have developed in the US market by releasing in beta, growing our traffic, enhancing the site with fresh local content and services, and presenting it in a clean, intuitive format. We want to spend time learning the needs and preferences of our users in the UK, and to develop our product accordingly."

Local.com (UK) also plans to offer its www.Local.com/LocalConnect private-label local search engine to regional media providers. Local.com's leading local search technologies and content are designed to provide partners' sites with increased monetization and growth opportunities.

According to data that was recently released by the Interactive Advertising Bureau UK, online ad spending in the United Kingdom has grown by 66 percent to 1.4 billion British Pounds (about US$2.4 billion) in 2005. "We look forward to partnering with a new breed of dynamic local search and regional media companies in the UK," Clarke added. "Local.com is a leading local search engine in the US, and we believe that with the right partners, Local.com (UK) can become a leading local search brand in the UK also."

About Interchange

Interchange Corporation (Nasdaq: INCX - News) owns Local.com (www.local.com), a leading local-search engine that has grown to over 8 million visitors per month and is powered by the company's proprietary Keyword DNA(TM) and local-web indexing technologies. The company serves local and national Internet, wireless and operator assisted local-search markets in the United States and Europe. Interchange generates revenue principally from paid-search advertising. The company recently launched a domain syndication network in the United States, and has also announced plans to launch Local.com in various markets during 2006, including the just launched uk.local.com.

The company is headquartered in Irvine, California, with European headquarters in Stockholm, Sweden. For more information on Interchange, please visit: www.interchangeusa.com.

Forward-Looking Statements: All statements other than statements of historical fact included in this document regarding our anticipated financial position, business strategy and plans and objectives of our management for future operations, are forward-looking statements. When used in this report, words such as "anticipate," "believe," "estimate," "plans," "expect," "intend" and similar expressions, as they relate to Interchange or our management, identify forward-looking statements. Any forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to our management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors, including, but not limited to, our ability to stabilize our national paid search advertising business, our ability to operate, grow and monetize our local search engine, Local.com, and incorporate our local-search technologies, market the Local.com domain as a destination for consumers seeking local-search results, grow our business by enhancing our local-search services, improve our filtering technologies expand our Advertiser and Distribution Networks, expand internationally, integrate the operations and effectively utilize the technology of Inspire, a Swedish Internet and wireless local-search technology company, which we recently acquired, integrate the operations and effectively utilize the technology of Inspire, develop our products and sales, marketing, finance and administrative functions and successfully integrate our expanded infrastructure, as well as our dependence on major advertisers, competitive factors and pricing pressures, changes in legal and regulatory requirements, and general economic conditions. Any forward-looking statements reflect our current views with respect to future events and are subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by this paragraph.

Our Annual Report on Form 10-KSB, subsequent Quarterly Reports on Form 10-QSB, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as if the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason.


Corporate Communications Contact:
David Alpern, Interchange Corporation
[e-mail] / [phone] / Fax: [phone]

Investor Relations Contact:
John Baldissera, BPC Financial Marketing
[phone]




--------------------------------------------------------------------------------
Source: Interchange Corporation