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(PR NEWSWIRE) Infotopia Updates First Quarter Plans
Infotopia Updates First Quarter Plans

CANFIELD, Ohio, Jan. 17 /PRNewswire-FirstCall/ -- Infotopia, Inc.
(OTC Bulletin Board: IFTA) ("Infotopia" or the "Company"), announces that it
is preparing for the launch of its newest product line, the Perfecta Cookware
line with the Calphalon/WearEver Division of Newell Rubbermaid Inc., a leader
in the cookware industry.
Ernest Zavoral, President of Infotopia said, "We are currently finalizing
the Perfecta infomercial that we expect to release nationwide in February of
2002. In addition, as part of this campaign, we plan on offering the cookware
directly from a dedicated website www.perfectacookware.com ."
Zavoral also said, "Because of the recent formation of TrenDirect
Marketing, Inc., ("TrenDirect Marketing") a wholly owned subsidiary of
Infotopia, that Infotopia will utilize the newly acquired TrenDirect Marketing
Call Center for a portion of calls in response to the infomercial and utilize
its newly acquired media buying group to purchase infomercial airtime."
As stated in a January 3 news release, TrenDirect Marketing also acquired
certain other assets of Danmark Inc. and Beacon Marketing Services, Inc.
Besides the 150-seat call center, it also obtained a portfolio of licensed
products. TrenDirect Marketing acquired the rights to purchase these assets
from Vitaquest International Inc. ("Vitaquest") under an order of the United
States Bankruptcy Court, District of Maine.
In connection with this acquisition, TrenDirect Marketing also entered
into a license agreement with Lehigh Drive, LLC, and a subsidiary of
Vitaquest. Under this agreement, Lehigh Drive agreed to license the
intellectual property rights of the Chitosola brand, a known dietary
supplement, to TrenDirect Marketing. The acquisition also includes 26 other
nutritional and dietary supplements from Danmark, Inc and Beacon Marketing
Services, Inc.
"We expect that this will be a very active first quarter for Infotopia,"
stated Daniel J. Hoyng, Infotopia CEO and Chairman. "Currently Infotopia is
exploring its options with regard to the potential spin-off of TrenDirect
Marketing as a separate public entity, which would result in a declaration of
a property dividend to our existing shareholders of any shares received from
the spin-off," said Hoyng. "We anticipate making a final decision on this in
the first quarter."

ABOUT INFOTOPIA
Infotopia is a direct-to-retail marketing company whose goal is to become
a leader in the electronic retailing arena. Its mission is to produce, market
and distribute an expanding line of high quality, innovative health, dietary
and nutritional, fitness and consumer products, which deliver superior value
at competitive prices.
Specializing in Direct Response Television (DRTV), Infotopia uses an
effective combination of electronic media, such as television, radio and the
Internet to present its branded products to the consumer for purchase. These
well-recognized products are marketed through infomercials, distributor
alliances, and retail, e-commerce and direct mail campaigns allowing customers
to make an immediate, informed buying decision.

This news release includes "forward-looking statements" that include risk
and uncertainties. The forward-looking statements in this release are made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Actual results may differ materially due to a variety of
factors, including without limitation, the Company`s ability to produce and
market products and/or services and other risks detailed from time-to-time in
the Company`s reports filed with the Securities and Exchange Commission.

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SOURCE Infotopia, Inc.
-0- 01/17/2002
/CONTACT: Bart Purser of Strategic Investor Relations, LLC,
[phone]/
/Web site: http://www.infotopia.tv
http://www.perfectacookware.com/
(IFTA)

CO: Infotopia, Inc.; Newell Rubbermaid Inc.; TrenDirect Marketing, Inc.
ST: Ohio
IN: HOU MTC
SU: PDT ERP


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